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The Magic Arrives This Friday!
This Friday, December 5, downtown Sarasota unveils its most anticipated holiday celebration as Selby Five Points Park transforms into a winter wonderland. Light Up the Night brings together luminous displays, snowfall effects, festive attractions, and the anticipated annual tree lighting, all crafted to mark the true beginning of the holiday season in downtown Sarasota.
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The ceremonial lighting of downtown Sarasota’s holiday tree remains one of the most anticipated moments of the evening, bringing the community together for a shared seasonal tradition.
Tree Lighting: 8:00 p.m.
As the countdown begins, the park shifts into a unified pause before the lights illuminate the tree and surrounding landscape. The moment signals the official start of the holiday season and offers a clear point of connection for families, friends, and neighbors gathering to take part in this annual community celebration.
Location:
Selby Five Points Park, 1 Central Ave, Sarasota, FL 34236
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Soft flurries drift through the park, a gentle winter-inspired ambiance beneath the Florida sky, complemented by a festively adorned holiday sleigh that serves as a central photo feature.
Listen to the holiday classics with The Rockefellers, and grab some light bites and seasonal refreshments from the local vendors, adding warmth, flavor, and festive character to the experience.
Fill your night with joy, movement, and that unmistakable sparkle that makes the season shine.
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Giveaways
A limited supply of glowing snowflake necklaces will be available to guests upon arrival at the welcome tent, adding a bright seasonal touch to the evening’s festivities.
See you at 7 p.m.!
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Thank You To Our Sponsors
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Fresh Fridays wouldn’t be possible without the support of our incredible community partners—and there’s still time to get involved. Sponsorship opportunities for Season 5 are available now, offering businesses a unique way to connect with thousands of locals and visitors throughout the season. To learn more about how your business can be part of the excitement, reach out today!
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Thank you to The Mark District Sarasota for being a sponsor of Fresh Fridays Season 5! Home to a vibrant mix of businesses that bring energy, flavor, and style to downtown Sarasota. Their support helps us continue creating unforgettable community experiences.
| | We’re excited to welcome Wagner Realty as our newest Fresh Friday sponsor. As one of the region’s most established independent real estate firms, they’ve been helping residents buy, sell, and rent along the Gulf Coast for decades. We're proud to have their support, thanks to their commitment to the community and local services. | | We are thankful to our media partner, LocaliQ! Connecting local businesses with local audiences through smart strategies, data-driven tools, and a whole lot of creativity. | | |
Thank You To Our
Non-Profit Sponsor
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In this season of giving, we are grateful for YOU! From all of us at Gulf Coast Community Foundation, we extend our deepest thanks and warmest wishes to the donors, non-profits, and partners that lift our community to new heights. Because of you, we are able to transform our region for the better, together.
Learn more about how to support the causes you care about!
| | Stay tuned for more details, and be sure to follow us on our social media channels for the latest updates. | | Please LIKE and Follow @Sarasota.DID to show your appreciation for the Downtown Improvement District's incredible work funding and creating Fresh Fridays events! - Remember to Discover Downtown, where you can Shop, Dine, and Explore. | | | | |
