issue: 97
April 2018
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In this issue:

Sustainability - TECH IN GROWING
The Earth Day Network

Each April we turn our attention to a topic that impacts each of us.  The first Earth Day on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. The passage of the landmark Clean Air Act, Clean Water Act, Endangered Species Act, and many other groundbreaking environmental laws soon followed. Twenty years later, Earth Day went global, mobilizing 200 million people in 141 countries and lifting environmental issues onto the world stage.
Growing out of the first Earth Day, The Earth Day Network, a 501 (c) is the world's largest recruiter to the environmental movement, working with more than 50,000 partners in nearly 195 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. We work through a combination of education, public policy, and consumer campaigns.
As the 50th Anniversary of Earth Day approaches, The EDN notes that the time is long overdue for a global outpouring of energy, enthusiasm, and commitment to create a new environmental paradigm. Earth Day 2020 can be the catalyst that galvanizes an unparalleled global collaboration.
Earth Day and Sustainability with Megan Roosevelt and Limoneira Citrus
A blogger release sent out on April 2nd shared the following. Spring has sprung, and in honor of Earth Day, Limoneira is putting the spotlight firmly on sustainable farming practices. The earth is humanity's most precious resource, and Limoneira is proud to do all things possible to help protect it while producing world-class citrus fruits for consumers across the globe to consume.
You can learn more about Limoneira's mission for sustainability here on the Limoneira YouTube channel. Don't forget to subscribe - videos with wonderful and sustainable recipes, tips, and tricks not detailed in this release will be added to the channel throughout the month. 
Limoneira has also partnered with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts to share their knowledge with the customers of our grocery and food service partners around the world. Their biographies can be found on Limoneira's website.
Did you know?
  • Limoneira is the largest vertically integrated lemon supplier in the United States. Not too shabby.
  • We're more than just lemons - oranges, grapefruit, and other citrus varietals are also found on Limoneira's orchards.
  • Got guacamole? Limoneira is one of the largest avocado growers in the United States.
  • Limoneira's distribution routes are global, feeding hungry consumers worldwide.
But wait - what about sustainability?
  • Limoneira has 6 solar installations across the company, located in Santa Paula, CA.
  • These installations produce a total 4.2M KW annually.
  • In doing so, they reduce 86, 150 tons of CO2 over a 25 year period!
  • An additional solar project is planned which will add 2.8M KWs for a total of 7M KW annually. These solar installations will allow Limoneira to operate 50% off grid.
  • The Company also stores energy-Limoneira uses a Tesla 400,000 KW Scalable Energy Storage System - which both reduces costs and improves reliability.
  • 12- acre facility that diverts green waste from landfills. Resulting mulch reduces water, herbicide and fertilizer use strengthens tree roots and gets more nutrients to trees
  • Limoneira water Ponds uses patented technology that treats grey water to CA title 22 drinking standards
  • In tandem with solar energy, Limoneira is using a combination of other 21st century technologies such as drones, and GPS-moisture monitoring to produce delicious crops as sustainably as possible.
  • The Company is a leader in providing Farm Worker Housing and uses drought friendly landscaping at these homes.
Limoneira is also determined to do its part to build sustainable communities right here at home. Currently, Limoneira is building a live-walk-work community named Harvest at Limoneira, with homes, a school, parks, and an athletic center, along with infrastructure and commercial space to support new jobs and investment opportunities for the community.
Last but not least, Limoneira is utilizing social media platforms such as Instagram and YouTube to bring easy, delicious recipes and natural, DIY cleaning solutions and health boosters onto the screens and into the homes of every subscriber and follower in the Limoneira family. It's never been easier for everyone to do their part to give back to the earth. 
Each month, Megan will be featuring another wonderful facet of citrus living. Subscribe to Limoneira's Youtube channel for more information on the many ways this endlessly versatile fruit can improve life inside the home and beyond.
The Limoneira Sustainability Matrix™ 

Limoneira's grocery and food service partners around the world continue to grow their sustainability efforts. In many cases, they will only work with producers that have sustainability programs in place. The Limoneira Sustainability Matrix™ conveniently categorizes 13 environmentally sensitive processes according to "Resources", "Nature" and "People".

These are further described in our "Sustainability Stories™ presentation our website.

techingrowSustainability - TECH IN GROWING

Technology is increasingly making in-roads into our agricultural operations and, it allows us to maximize our efforts in providing sustainable products.
Drones are used to monitor tree health and soil moisture probes as part of our efforts to safeguard water. The probes measure volumetric water content and are connected to data loggers utilized in the irrigation control system. Soil Moisture Stations log water data and send it to a main controller. 

Each station utilizes a radio unit powered by a solar panel, with three sensors connected to each station under wetted area at specified depths-one station per block. The irrigation control system receives the data from the sensor stations which is uploaded from the controller to the internet and can be viewed remotely from a cell phone or a computer.
AGQ Vacuum Tubes are used to capture water as it passes through soil at three different depths (8",16",24" - 3 tubes per station). Captured water can be analyzed for fertilizer concentrations and other materials injected through the irrigation system at each depth. Water with appropriate fertilizer quantity to desired root zone depths is monitored.
Moisture sensors can determine when orchard blocks are at full water holding capacity, thus reducing runoff and wasted water.
Dual line drip hoses are also used to enable water to penetrate down which create a deep and sturdy root system and help reduce weed and herbicide use.

Limoneira Drone Footage
kingsmixmatchKings/Balducci's Mix and Match Promotion

This April, Limoneira's colorful Mix and Match displays will appear in Kings Food Markets and Balducci's in New York, New Jersey and Connecticut. Each of the three lemon varieties displayed-Pinks, Meyers and Classics have a unique flavor profile that pairs perfectly with certain foods and recipes.

Easy to create tear-off recipe cards will feature unique recipes (our Pucker Up Pink Smoothie, Creamy Meyer Lemon Penne Pasta and Salmon Salad with Lemon Vinaigrette) and build awareness and sales of the varieties but also sales of complimentary products that are found at Kings and Balducci's. Facebook Live Sessions and Sampling will also take place in these beautiful stores.
About Balducci's
What started as a produce stand run by "Pop" Balducci has now become a gourmet powerhouse, with stores located in Maryland, Virginia, New York and Connecticut. They have retained that passion for food that was the original inspiration for the market, and have used it to scour the world to bring their customers the very best in new flavors.

About Kings

Kings was founded in 1936 with the humble purpose of finding the freshest produce around.  They constantly look for the finest food market items-specially chosen for their customers. 

Fresh Plaza Promotes Alimentaria in Spain and Limoneira Advertising

Throughout history, the Dutch have   b een masters of trading.   S ince the 1600s, Rotterdam was an important business port and dealing with much larger neighbors utilized their prized diplomatic skills.  

This small international powerhouse is home to multinational giants Unilever, Ahold Delhaize, Heineken, Rabobank and Philips. 

Fresh Plaza has become another important export from the Netherlands. It's a leading publication devoted to the world of produce and it's editors speak a variety of languages. In addition to English, the publication is produced in Mandarin, German, Spanish, and Italian.

Limoneira press releases and advertising uses this important publication to reach our European network.
Alimentaria Spain
Limoneira provides citrus from our base in South Africa to European customers. In April, Limoneira's Peel The Power™ advertising will appear in Fresh Plaza to reach attendees of Alimentaria. The Spanish food and drinks industry is a global power in various sectors, and Alimentaria is its landmark trade show. The show attracts thousands of international buyers in search of high-quality food and a wide variety of products.

rapidlyevolveThe Rapidly Evolving World of Grocery Retail and Food Service

At Limoneira's recent annual shareholder meeting a short video highlighting Limoneira's history (we're celebrating our 125th anniversary this year) and role in the world's rapidly evolving grocery retail and food service sectors. Amazon, Block Chain, Shipt, Chow Now, Tao Café are just a few of the interesting players that are making a large impact in our collective lives.

globalleaderssustainCelebrating Global Leaders in Sustainability

As a leader in sustainability, Limoneira is a member of many sustainability groups and collaborates with professionals around the world. Great ideas and practices come from all corners, and the following people are leaders experts at raising the profile of this important topic.
 Megan Bloomer-Cheesecake Factory
Megan Bloomer, LEED AP is the Vice President of Sustainability for The Cheesecake Factory. Recognized as one of the 100 Best Companies to Work For by Fortune Magazine four consecutive years, The Cheesecake Factory Incorporated operates over 180 full-service, casual dining restaurants throughout the U.S. as well as four international The Cheesecake Factory® restaurants under a licensing agreement. 

Megan has a Bachelor of Science in Environmental Studies, a Masters in Environmental Policy and Management, a Masters in Sustainable Programs, and a Masters of Business Administration. She is passionate about sustainable consulting and spends her time doing both volunteer work and community outreach. In addition to many board positions, Megan is a member of the International Society of Sustainability Professionals.
Tyler Wunsch-Tesla
Tyler Wunsch is the Project Manager for Sustainability and Strategic Programs at Tesla.   His technical team is tasked with researching and implementing solutions to increase performance, eliminate waste, continuously improve, and reduce their footprint globally. It's a blend of R&D, operations, technical business development, policy, and engineering, all being laser-focused on Sustainability. All projects increase business performance and decrease costs.

Catherine (Lindeman) Gunsbury-General Mills
Catherine (Lindeman) Gunsbury is the Director of Sustainability at General Mills. She also practices work-life sustainability with her job. Her flex work schedule enables her to balance her profession duties with those of raising her twin, pre-teen boys. She has a degree from the Kellogg School of Management at Northwestern University.

Minhong  Kim- McDonalds Japan
Minhong Kim is the Director of Global Strategic Sourcing, Global Supply Chain and Sustainability for McDonald's and is based in Japan. He attended Yonsei University.

Peter is a strategic thinker and has proven leadership in supply chain management, logistics,  distribution,  and sustainability and is skilled in identifying and developing organizational talent.

Tania Fernandez Alvarez- Danone Mexico City
Tania Fernandez Alvarez is based in Mexico City and is the Sustainability Project Coordinator for Danone. She attended the HEC Business School in Jouy-en-Josas, France. Her responsibilities include developing sustainable initiatives in Danone's Water Division in Mexico and establishing partnerships with NGOs, social society organizations, government and other companies to generate a systemic change in the recycling industry.

She has also managed a mangrove reforestation project working closely with rural communities and a partner NGO in order to improve social and environmental conditions in the area and has analyzed carbon offset options (Gold Standard, VCS, Plan Vivo, etc.) to reduce Danone's carbon footprint.

Mpume Maphumulo- Tongaat Hulett, South Africa
Mpume Maphumulo is the Group Executive for Procurement, Sustainability & Transformation at Tongaat Hulett in South Africa. She attended the University of KwaZulu-Natal in Durban.

Through its sugar and starch operations in Southern Africa, Tongaat Hulett produces a range of refined carbohydrate products from sugar cane and maize. It has considerable expertise in downstream agricultural products, biofuel production and electricity cogeneration. 
Aoi Kondo- Coca Cola Japan
Aoi Kondo is based in Tokyo and is the Safety & Environmental Sustainability Governance Manager at Coca-Cola Japan. Coca-Cola has been placing increasing importance on women who play a key role in building sustainable communities. 

The Company's 5by20 program was introduced in Japan in 2014. The initiative aims to empower 5 million women across 64 countries by 2020 by supporting economic independence and active roles in society.
Major Food Retailer Sustainability Programs Drive Agricultural Environmental Practices

A study in the journal Global Environmental Change, Stanford researchers carried out one of the first analyses of a company-led sustainability program in the food and agriculture space. Studying the agricultural supply chain of Woolworths Holding Ltd. (Woolworths), one of the five largest supermarket chains in South Africa, they found that it's Farming for the Future program drove increased adoption of environmental practices at the farm level. 

Company-led policies that are effective and able to transform their entire supply chains, can potentially transform land-use practices worldwide and have a very positive impact on the environment," said study co-author Eric Lambin, the George and Setsuko Ishiyama Provostial Professor in the School of Earth, Energy & Environmental Sciences (Stanford Earth).
 "Having this kind of evaluation done by independent researchers increases the confidence of the public in these private programs." 

The world's most widely implemented farm certification program, GLOBALG.A.P. enforces definitive environmental rules for farmers and performs annual third-party audits of production. Limoneira is both GLOBALGAP and Global Food Safety Initiative (GFSI) certified. Tomas Gonzalez, Limoneira's Director of Food Safety and Sustainability ensures that complex and rigorous standards are met and often exceeded.

Mr. Ed Cora - Chosen as Superintendent for Santa Paula Unified School District

Following an extensive search, which brought an excellent field of 21 highly qualified candidates, the Santa Paula Unified School District unanimously approved Mr. Ed Cora as the Superintendent for Santa Paula Unified School District effective July 1, 2018. Mr. Cora is currently the Superintendent of Guadalupe Union School District in Santa Barbara County.
In a press release, Santa Paula Unified School Board President Michelle Kolbeck said, "Mr. Cora was chosen as our finalist from a number of highly qualified candidates, brought to us by Leadership Associates. Among these were seated superintendents and exceptional educational leaders. His experience and credentials are a great match for our Santa Paula Unified community. He is known for his outreach to the community, his desire to accelerate student achievement while creating a strong team, with the focus always on student performance."
ambassadorAmbassador Maria Long, Richmond Virginia

Maria is a wife and mother of 5 (ages 13, 16 and 18 and a cat and golden retriever. Her wonderful blog is called "Close to Home" and was inspired by her grandmother. I think of my grandmother who was always entertaining at home, simply but inviting whoever she knew was alone for a holiday or meal.  She was the only sister of 6 and caretaker of her father, husband and two daughters as well. Although she lived in a 6 flat in Chicago you could always expect several tomato plants and basil growing on her back porch. One year I think I remember her growing celery, not to mention a concrete backyard that had a canopy of concord grapes.  She was the first person to show me how to sew when I was in middle school-a pair of floral shorts with pockets!
She started blogging after she found herself on the phone with a friend or family member discussing a dinner party menu or birthday party ideas.  After being a stay at home mom for 8 years,  she was also looking for an outlet. Since starting her blog and getting all the children in school full time, she started substitute teaching and tutoring but she still loves to blog. 
Maria's Lemon bars are refreshing enough for summer parties and decadent for the coldest winter day dessert.  She say's "There is something about the smell of lemon in the midst of winter that can brighten a mood. My daughter looked around for a yummy lemon bar recipe to use some of the yummy Limoneira lemons that were shipped to us.

winnerscircleLimoneira's Winner Block

This month our lucky winner is  Tracy Kaye Holly, from Vancouver Canada. As our monthly winner, Tracy Kaye Holly has won a Limoneira Orchard Fresh or Lifestyles Gift.  Congratulations !

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.