Issue: 107
February 2019
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In this issue:

Limoneira Enters Agreement to Expand Global Presence with Strategic Joint Venture and Land Acquisition in Argentina

- Expected to be Accretive for Fiscal 2019-
-Expands Company's Lemon Holdings by 1,200 Acres -
-Further Enhances the Company's One World of Citrus™ Initiative-


Santa Paula, CA., February 1, 2019 - Limoneira Company (the "Company" or "Limoneira") (Nasdaq: LMNR), a diversified citrus growing, packing, selling and marketing company with related agribusiness activities and real estate development operations, announced today that it has entered into an agreement with FGF Trapani ("FGF"), a multi-generational, family owned citrus operation in Argentina. Beginning in 1937 with Ignacio Trapani, Ricardo Trapani (3rd generation) and his sons, Fabricio, Gabriel, and Franco (4th generation) have grown FGF into an enterprise of over 3,200 acres of lemons and oranges in the of Provinces of Salta, Jujuy and Tucuman as well as owning and operating a juice processing facility in the Province of Tucuman. 

As part of the agreement, Limoneira will create a subsidiary in Argentina under the name Limoneira Argentina S.A.U. ("Limoneira Argentina") and will acquire 25% of the parcels of Finca Santa Clara, approximately 1200 acres of planted lemons, upfront with an additional 25% to be acquired over a three-year period. Limoneira Argentina and FGF's agreement will operate under the name Trapani Fresh, with Limoneira Argentina as the managing partner and responsible for all fresh fruit sales. holding a 51% interest and FGF holding a 49% interest. The agreement is expected to close in the middle of March 2019. FGF Trapani will maintain 100% ownership and control of the juice processing facilities and operations. 

Alex Teague, Senior Vice President, stated, "It's very exciting for us to expand our global footprint into Argentina and thereby strengthen our ability to become a 365-day, 24/7 global supplier of fresh citrus to our valued customers around the world. This joint venture fits in nicely with our One World of Citrus™ initiative and we are looking forward to welcoming FGF's family owned business to the Limoneira team. This relationship will provide Limoneira with access to new markets and distribution networks, increase production and technical capacity and also reduce impact on operating results." 

Harold Edwards, President and Chief Executive Officer, added, "We are excited to add FGF's rich supply of citrus to our global production and increase our competitive position. Our two companies have a long history with a combined 205 years in the business and this joint venture is bringing together years of industry knowledge and expertise. We expect the deal to be accretive in fiscal year 2019 and we will provide more information on our first quarter call in early March."


beautifyBeautify Yourself With Limoneira Citrus

It's no secret that February is the season of love, and lemons are here to help. Both with tasty recipes and beauty-boosting tips, Megan Roosevelt has something new up her sleeve each week for the coming month to really put love in the air - and in the kitchen.  
Never Miss a Beet Juice - Valentine's Day-esque both in beautiful pink color and in delicious taste, this ultra-hydrating juice is sure to leave skin glowing and healthy.

*    One Limoneira Classic, 
      Meyer or Pink lemon
*    5 cups Romaine lettuce
*    1 cucumber
*    1 green apple, cored
*    ½ of a red beet
Prepare lemon by cutting off the top and bottom, and sides. Follow the curve of the lemon to remove as much of the peel while leaving as much of the fruit as possible. (Some remaining peel is okay, but can add a slight bitterness to the juice.) Prepare remaining ingredients by rinsing, washing and peeling as necessary. Cut ingredients into the appropriate size for the juicer being used. Process all  ingredients in juicer and  enjoy!

Green Lemonade - Packed with flavor and nutrients (and lemons), this simple green juice will have the drinker's skin looking beautiful and Valentine's Day ready in no time.


*    Two Limoneira Classic,
      Meyer or Pink lemons
*    5 cups spinach
*    1 cucumber
*    1 green apple
Directions: Prepare lemon by cutting off the top and bottom, and sides. Follow the curve of the lemon to remove as much of the peel while leaving as much of the fruit as possible. (Some remaining peel is okay, but can add a slight bitterness to the juice.) Prepare remaining ingredients by rinsing, washing and peeling as necessary. Cut ingredients into appropriate size for the juicer being used. Process all ingredients in juicer and enjoy! (Note: juices can be served over ice, and are best served cold.)

Collab Partner: HUROM

Hurom innovated the world's first Slow Juicer using Hurom's globally patented slow squeeze techonology. Slow masticating juicers better help retain nutritional value from juice ingredients and yield a higher juicer output.

Don't have a juicer and unsure of which one to get? Megan is using her favorite HUROM juicer to create these wonderful juices, which uses Hurom's patented Slow Squeeze Technology. Slow masticating juicers are better for retaining nutritional value from juice ingredients and yield a higher juice output overall.


Each month, Megan features another wonderful facet of citrus living, with weekly videos full of recipes, DIY tips and other ways to use Limoneira citrus. Subscribe to Limoneira's Youtube channel for more information on the many ways this endlessly versatile fruit can improve life inside the home and 


kcetLimoneira Featured In KCET's Upcoming Regional Historial Series LA Foodways

On January 30th, Limoneira attended a special sneak preview premiere screening event for KCET's upcoming regional historical series LA FOODWAYS, exploring LA's storied agriculture past.  The new multi-platform series from filmmaker/actor/producer Raphael Sbarge (Once Upon A Time, Murder in the First)  presents some surprising answers to challenges LA faces now face as a city.  Food is at the intersection of history and is providing solutions for the future.
30-second promotional spots are shown below. As episodes become available we will be sure to share them.

kidsLimoneira At Fresh Start-Giving Kids Access To Fresh Fruits And Vegetables

Limoneira was on hand at January's Fresh Start Conference hosted by United Fresh. The United Fresh Start Foundation is a 501 (c)(3) nonprofit organization focused exclusively on increasing children's access to fresh fruits and vegetables. Affiliated with the United Fresh Produce Association, the Foundation is committed to helping today's kids achieve the public health goal of making half their plate fruits and vegetables. The Foundation works to create an environment in which kids have consistent, easy access to high-quality, great-tasting, appealing, and affordable fresh fruits and vegetables, whenever and wherever they eat snacks or meals.
About United Fresh
The fresh produce industry thrives on vital connections. From family businesses to global corporations, United Fresh brings together members across every segment of the supply chain to build relationships that are as solid with a handshake as with a contract. They empower industry leaders to join forces to shape sound government policy and deliver the resources and expertise companies need to succeed in managing complex business and technical issues. United Fresh provides the training and development individuals need to advance their careers in produce. Through these endeavors, they unite our industry with a common purpose - to build long-term success for members, and grow produce consumption.


cuellar.Spotlight-Robert Cuellar, Jr., The Child Nutrition Program Director Of Laredo Texas Independent School District


The busiest restaurant in town is the school cafeteria, but no two are serving the same menu. Robert Cuellar, Jr., MPH, the Child Nutrition Program Director of Laredo Texas Independent School District, gives back to the community that raised him. Cueller grew up in Laredo, TX and returned there after completing his education.

He's passionate about how good nutrition can help kids succeed at school and has developed a number of innovative programs for his school district to introduce kids to fresh produce. During his talk at Fresh Start, his students described the impact on their lives, including the influence they now have at home and mothers shared how their produce purchasing habits have changed as a result of what their children eat in his school cafeteria.

Fruit Logistica - Berlin

We live in a time of great and far-reaching change. Many of the previous certainties of business are now under question: globalization and new technologies continue to impact the fundamentals. These are only the most obvious megatrends; many other forces, ranging from the changing demographic make-up of our societies to the impact of climate change, as well as our increasing focus on health and wellbeing, are shaping not just what is consumed, but how and where it is consumed. Making sense of these disparate forces presents something of a challenge but it is essential to make sense of them to understand the future of the fresh produce supply chain.

Fruit Logistica's trend report from 2018 shed's light on these multiple, interrelated issues. For example, worldwide consumer spending on fruit and vegetables is expected to approach the 5-trillion euro mark ($5.7-trillion) by 2030, according to new research. That figure, revealed in Part 1 of the FRUIT LOGISTICA Trend Report 2018, represents more than double the 2.1 trillion euros sales recorded in 2015.

About Fruit Logistica

These important trends and the shifting sands of produce purchasing, consumer behavior and produce consumption will be discussed in February, at Fruit Logistica in Berlin and Limoneira Management will be on hand with a ringside seat.

Megatrends Across Sectors

Mix and Match Promotion

Similar to wine pairings, each lemon variety has a predominant flavor profile that pairs with certain foods and beverages.

This interesting fact is being communicated to shoppers through Limoneira's Mix and Match (Trio) promotion at retailers throughout the country this spring. This unique promotion consists of colorful 1 pound resealable pouches, colorful displays, peel off recipe cards and shelf talkers with QR codes that link to tantalizing, mouth-watering recipes, press releases to community papers in shopping areas, Facebook Live-Instagram-Twitter (geo-targeted to geographic footprints), shopper demos, and contests for gift baskets-culinary merchandise.

opinionNot Only Is Citrus A Great Healthy Ingredient In Recipes - It Can Help Create A More Beautiful You


Consider glowing skin, shiny tresses and beautiful nails. Fresh citrus can help you get there. Take a look at some of the ingenious beauty tips from global beauty experts on Limoneira's website. These people are skilled at helping us put our best faces forward.
Billy Yamaguchi - San Diego

Celebrity stylist Billy Yamaguchi and his team of designers balance and harmonize their clients' hair, makeup, and personal style by applying the ancient principles of Feng Shui. Yamaguchi was the first to integrate Feng Shui into modern beauty techniques. Billy explains that "Feng Shui Beauty" is about reading people's energy. Finding out who they are on the inside and connecting it to the outside. "Our goal is to help everyone express their personal power and inner beauty."
Elizabeth Canler - Miami

At Elizabeth Canler's Miami Skin Boutique and Spa, guests feel rejuvenated and pampered in luxe surroundings overlooking the Miami skyline. Elizabeth's technique and style are unrivaled in Magic City. Her global travels have provided her with a database of the latest and best in the world of beauty. With her own show on the Beach Channel and as a guest host on QVC London and Germany, Elizabeth is sought for her suggestions for beautiful, glowing skin. She and her team provide personalized attention in a state-of-the-art facility complete with his/hers steam and sauna rooms, a meditation relaxation room, and an outside yoga deck and infinity pool facing the beautiful Miami skyline. The perfect way to spend a relaxing day.

Lisa Pielsticker - San Francisco

Liza Pielsticker is the owner of SkinLab, a beautiful spa located at Union Square in the heart of San Francisco. Trained by top plastic surgeons in Washington D.C. and San Francisco, Liza has extensive training in medical aesthetics and recognizes the importance of quality skin care to defy aging and create a younger appearance. Liza is dedicated to maintaining the highest level of standards, as well as educating patients on the latest techniques and products in skin rejuvenation and scar prevention and therapy. At SkinLab, Liza believes in results-oriented skincare. With so many advancements in skin rejuvenation, SkinLab creates an effective skincare regimen to meet the unique needs of every client.

Melodee Morita - Tokyo

Melodee Morita is a Japanese American ballet dancer, YouTube Artist, and FCI (Fujisankei Communications International) Reporter. She offers her thousands of followers a wide variety of tips on beauty and healthy lifestyle and suggests delicious recipes. Her 2014 Best Skin Tighteners offered an unbiased review of top performers for the year. She's fun and informative and very popular and offers great content in both English and Japanese. She offers a wide variety of beauty and skin care tips on her YOUTUBE Channel:

Nina Curtis - Los Angeles

Nina Curtis, founder, and president of the Nile Institute, "A Source Vitál", located in West Hollywood, California, and of Curtis Communications. Nina is known as the "Esthetician's Esthetician" and has a twenty-five plus year history in the professional personal care and wellness industry, where she is respected as an innovative skin care specialist, educator, lecturer, and businesswoman. She has trained in the United States, France, Germany, Australia, and England and received her Bachelor's degree of Science in Management and her MBA from Pepperdine University, and is also a graduate of the Lynwood Business Institute. Recognized as a thought leader, Ms. Curtis writes articles focusing on business, trends, wellness and skin and body care techniques. 

The Nile Institute is dedicated to offering exceptional wellness services, the finest in quality personal care products and information that is relevant for its clients to make responsible choices about their individual health, wellness, beauty, and personal care needs. Nina Curtis has received five "Teacher of the Year" awards from the Fashion Institute of Merchandising and Design, located in Los Angeles, California, which inducted her into their Hall of Fame. In 2002, Ms. Curtis received the coveted Distinguished Alumna Award from Pepperdine University for her outstanding accomplishments in serving humankind through the humane pursuits of business, for participating in building a stronger university, and for her personal character as an example to all of the university's students, alumni, and faculty.

Norma Garza - Houston

Norma Garza, the founder of Norma's Touch Skin Specialty Spa, has been helping Houstonians achieve glowing, fresh skin for years. Like it or not, we live in a society that assesses people based on appearance. It's no wonder that people go to great lengths to make a good impression. Vibrant and radiant skin is an important component in beginning the day with a rejuvenated spirit and positive outlook. By combining nature and science, the staff at Norma's Touch Skin Specialty Spa provide a comprehensive array of treatments including microdermabrasion, herbal and chemical peels, anti-aging, non-invasive skincare, and treatments for men, women, and teens. She has a loyal following from her many devoted customers.

Shana Irish - Chicago

Chicago-based Shana Irish is the talented owner of the Skin Spa, a full-service skin care studio in the heart of Lincoln Park. Her many years as an esthetician and wide-ranging career in all facets of the beauty and spa industry ensure that her clients receive the best in healthy skin care. The Skin Spa's approach is to combine natural healing treatments with the latest technological advances to offer the best in anti-aging facials, acne treatments, microdermabrasions, and more. The Skin Spa strives for a higher standard in skin care while respecting the planet.

Shizuka Bernstein - New York City

Lauded as a skin care guru by New York Magazine, master aesthetician Shizuka Bernstein has been bringing beauty and tranquility to Manhattan for over 24 years. Shizuka has been featured as a beauty expert in Marie Claire, Shape, the New York Daily News and on Fox News, CNN, CBS, and many other outlets.

Tom Woodhouse - New York City

Thomas Woodhouse is an Expert Skin Care Practitioner with an impressive portfolio of success delivering quality therapeutic services along with presentations that demonstrate the value of skin care product lines and treatments. He has been recognized by consumers, celebrities, and media as one of New York's most sought-after Estheticians. Thomas has been featured as "Best Facialist" in Allure's "Best of the Best" issue and has appeared on Good Morning America and in regular features in Vogue, Vanity Fair, Details, and Time Out New York.

Tracy Neely - Atlanta

Atlanta-based Tracy Ne
ely is a Certified Nutritionist, Certified Holistic Health Coach, a Certified Natural Health Professional, a Licensed Esthetician and is studying to become a Naturopathic Doctor. As a Health and Beauty Expert, Tracy has a unique approach to wellness that blends her background in Holistic Nutrition with her expertise as a Skin Care Therapist. Whether it's clearing up her clients' skin, removing toxins from their bodies, or improving their digestion, Tracy believes that the foods we eat have a profound effect on our health and that transforming how we think about food enables us to experience optimal health. Tracy works with women in the United States and abroad and conducts consultations in person, over the phone, and via Skype.,

Sustainability - An Integral Part of Limoneira - Tech In Growing

When we think about agriculture we don't necessarily think high-tech. Nevertheless, you'd be surprised at the amount of innovation that occurs in our sector.

At Limoneira,  soil moisture probes are part of innovative water management practices. Soil Moisture probes measure volumetric water content and are connected to data loggers utilized in the irrigation control system. Soil Moisture Stations log water data and send it to the main controller and each station has a radio unit powered by a solar panel. Three sensors are connected to each station under wetted area at specified depths with one station per lemon block. The irrigation control system receives data from the sensor stations which is then uploaded from the controller to the internet and can be viewed remotely from a cellphone or a computer.
AGQ Vacuum Tubes used to capture water as it passes through soil at three different depths (8",16",24" - 3 tubes per station). Captured water can be analyzed for fertilizer concentrations and other materials injected through the irrigation system at each depth and Water with appropriate fertilizer quantity to desired root zone depths is monitored.
Moisture sensors can determine when orchards are at full water holding capacity, thus reducing runoff and wasted water.


sushmitaBeauty Opinion Leader Spotlight

Sushmita Sengupta-Delhi India
Sushmita writes about beauty and health for NDTV (New Delhi Television. She's passionate about food and culture and notes that lemons, are wonderful for glowing and healthy skin and says that 100 grams of lemon have 53 grams of skin-friendly vitamin C.

Lemon in addition to honey also makes for two of the best ingredients for DIY face packs. A pinch of lemon juice combined with a tablespoon of honey is the best way to get rid of dark spots, dead skin cells, and stretch marks. "You can simply rub a peeled lemon on your skin for exfoliation and cleansing too".
Lemon also helps control dandruff.  Research suggests that dandruff is actually due to cells underneath the skin that have a very short life. The scalp condition is caused by a fungus, Malassezia, which feeds on sebum (the oily secretions from our scalp) and the dead skin cells which occur naturally due to the formation of new skin. While the phenomenon is natural, the problem occurs when the fungus starts eating too much into the scalp.
The citric acid present in lemon helps fight dandruff from at the level of roots. Alternatively, the strong antimicrobial properties of lemon also curb the fungal activity happening on your scalp.
Sushmita suggests that the citrus nature of both lemon and amla or Indian gooseberry helps reduce dead cell formation. In addition to this, they also provide nourishment to the roots and infuse dull locks with a natural shine. Mix two tablespoons of lemon juice and two tablespoons of amla juice. Then use a cotton ball to dab it on your scalp gently. Leave it on for 30 minutes, and rinse it gently with water.

winnerLimoneira's Winner Block

This month our lucky winner is Louisa Clements , from Toronto, Canada .  As our monthly winner, Louisa has won a Limoneira Orchard Fresh or Lifestyles Gift.  Congratulations Louisa !

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.