Issue: 112
July 2019
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In this issue:

What's New on the Restaurant/Away from Home Dining Scene
Limoneira and Healthy Soils
Harold Edwards on Panel for Ventura County Civic Alliance

pmaPMA Foodservice Monterey

Once again, on July 26 and 27th, Monterey will be a hub of activity as Chefs, the produce industry and the media converge to discuss emerging trends within the Food Service space at the Produce Marketing Associations Food Service Show. This is the only event dedicated to fresh produce in foodservice.

Limoneira Management will be on hand to meet new customers, welcome existing partners and showcase new ideas specifically for this important business segment. Limoneira Pink Lemons, Seedless Lemons, and Meyers will get the spotlight. These varieties shine brightly in restaurants globally!

Many foodservice operators have Re gistered Dieticians on staff to help ensure great taste is balanced with health (even McDonalds has gotten on board!). McDonald's is dedicated to providing its customers with more delicious menu options, starting with the ingredients they use to make them.

Limoneira's own Megan Roosevelt helps demonstrate to this important audience, the many delicious ways that Limoneira citrus can be incorporated into menu planning as part of Limoneira's Take A Healthy Stand™ campaign. She and food service and grocery retail Registered Dieticians and Nutritionists are dedicated to getting people healthy.

mcdonaldsNutristionist Spotlight - Emily Bowman- McDonald's

Emily Bowman MBA, RDN, LDN loves having the opportunity to educate family, friends, and the community about what's in McDonald's food. She enjoys working closely with our supplier partners to develop ingredient statements and answer questions about food allergies. 

Providing ingredient, allergen, and nutrition information in order to help consumers make informed choices when visiting McDonald's restaurants is the most rewarding part of her job.


foodserviceWhat's New on the Restaurant/Away From the Home Dining Scene

A very large percentage of Limoneira's business is through global food service. The PMA Foodservice Show in Monterey gives us an opportunity to let our customers and prospects know how we address emerging foodservice trends.

According to Food Service Equipment and Supplies Magazine, a leader in this space, around 37% of total sales in 2018 were from off-site purchases. With the growth of ghost restaurants, delivery apps, and takeout services, this percentage is expected to grow even more.

We can integrate Limoneira citrus into any food service delivery option and offer 52 week supply with our One World of Citrus® model.

Also, rather than the food being the main focus, customers are instead looking for an experience. Some customers are looking for a social experience where there is the option to meet other diners, while others are searching for unique menu items that create an immersive experience. Limoneira can play a role here too. Each of our lemon varieties has a unique flavor profile and, like wines, pair perfectly with certain menu offerings. We have in-unit merchandising that helps explain the differences and also showcases the unique 126-year history of Limoneira.

Climate change and environmental issues are also becoming a major selling point for customers. Restaurants typically produce a lot of trash and recycling. Some establishments are choosing to create a zero-waste kitchen by dropping disposables and coming up with innovative ways to use all parts of their food.

Limoneira is playing a role here too as part of our Take A Healthy Stand™ campaign-We are encouraging chefs and consumers to use the entire lemon. The peel and pith also have great health benefits.

Fast-casual restaurants have been popular for years for offering quick and easy sit-down meals. Fine casual dining establishments offer the same casual atmosphere and quick service, but with higher-quality ingredients and more unique menus.

Limoneira works with chefs from around the world that offer unique recipes and ingredients that combine deliciously with our citrus and we love sharing them.
refreshingHave a Refreshing Summer with Limoneira Citrus

Limoneira Spokesperson Megan Roosevelt brings delicious summertime recipes to YouTube this July.

Summertime is officially here, and that means backyard barbecues, summertime parties, and of course the 4th of July - and our own Megan Roosevelt is here to help take all the guesswork out of meal planning. All month long, she'll be outlining easy (and yummy) recipes to make the most of any summertime celebration on the Limoneira YouTube channel.

Don't forget to subscribe - videos with more wonderful recipes, tips, and tricks not detailed in this release will be added to the channel weekly. For more details on the tips below, watch this video for the recipe below on Limoneira's YouTube Channel.
Salmon Sandwich with Citrus Slaw - Light, delicious, and perfect for a summertime meal
*2 6 oz salmon filets
*1 baguette
*1 cup canned coconut milk
*3 tbsp Limoneira lemon juice
*5 cups shredded coleslaw mix
*3 tbsp Dijon mustard
Directions: Season the salmon with a pinch of sea salt and pepper and bake in a 350°F oven for 20 minutes, or until the internal temperature reaches at least 145°F. Meanwhile, add coleslaw mix to a large bowl with coconut milk and lemon juice, mix and set aside. Once the salmon is ready, use a spatula to separate the filet from the skin. Slice the baguette, spread a layer of Dijon mustard, add the salmon, top with slaw, and enjoy!

Don't forget to subscribe - videos with more wonderful recipes, tips, and tricks not detailed in this release will be added to the channel weekly. For more details on the tips below, watch this video on  Limoneira's YouTube Channel.

Limoneira has also partnered with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts to share their knowledge with the customers of our grocery and food service partners around the world. Their biographies can be found on Limoneira's website.


retailerLimoneira Featured in Produce Retailer

Lemons are featured in the July/August issue of Produce Retailer Magazine and Limoneira spoke with Toronto based Journalist Cynthia David about all things Limoneira Lemony including Take a Healthy Stand™, the functional food movement, marketing, and merchandising tips and more.

Cynthia has a great background-food is her passion. She's a seasoned food writer, world traveler, fruit and veg aficionado and wild mushroom forager. After completing a year of chef's training at George Brown College, Cynthia spent the summer working at a one-star Michelin restaurant in France. She learned to make béarnaise in Paris, pasta in Florence, mole in Oaxaca, Thai curry in Bangkok and pho in Hanoi. She loves sharing her knowledge of food and introducing readers to new food finds, from products and restaurants to favorite kitchen gadgets and travel destinations.

She was the Food Editor at the Toronto Sun, The London Free Press and Style at Home magazine and has been published  in leading consumer and trade newspapers and magazines including Food & Drink, the Toronto Star, The Packer, Foodservice and Hospitality and Canadian Living


soilsLimoneira and Healthy Soils

Edgar Guiterrez, Vice President of Farming Operations has been working together with the Ventura County Resource Conservation District on a project to study the impact that compost and mulch have on soil health metrics, water use, tree health, GHG emissions and resilience to pest pressures in citrus production.

Lemons are cultivated on approximately 17,000 acres in Ventura County and came in as the County's second most valuable crop for 2017's agricultural production. The proposed project provides a platform for California Central Coast citrus growers to learn about and adopt soil health practices that build economic and ecological resiliency within citrus operations. Though the citrus industry has developed a strong presence throughout California, pervasive climate-related issues threaten the industry, including ongoing drought conditions and invasive disease-spreading pests. Limoneira is heavily invested in improving soil health and increasing the capacity of their trees to withstand drought conditions and fight off invasive pests and diseases such as the Asian Citrus Psyllid.

Limoneira owns a 45-acre block that is the site of the project and plans to establish a perennial citrus orchard that integrates soil conservation practices that will rebuild soil health, reduce reliance on chemical inputs and lay the groundwork for long-term sustainability. We have informally experimented with compost and mulch on other parcels, and the proposed project will provide the resources to study, quantify and demonstrate the benefits.

haroldHarold Edwards on Panel for Venturra County Civic Alliance

On Wednesday, July 17 at a breakfast event at CLU in Thousand Oaks, the Civic Alliance will host their bi-annual roll-out reception and mini-conference for the State of the Region Report. Limoneira CEO Harold Edwards, along with other Ventura County leaders will be panelists and will share their thoughts  At these events, we invite three or four leaders from Ventura County to serve on a panel not only share their thoughts on the report and interact with the audience in a question and answer session.  The panel will be moderated by David Maron.

Sandy Smith has asked the panelists to "share their perspectives on the challenges we face here in Ventura County and specifically for Limoneira, while primarily a company that focuses on Ag production/distribution, Limoneira oversees one of this County's largest land use projects and developments.  As an employer, the Company faces the challenges of recruiting and retaining a workforce - the challenges that workforce faces dealing with the high cost of living in Ventura County.  Smith also acknowledged that if the County hopes to maintain it's quality of life, our economy must find ways to remain relevant on a stage that is worldwide in scope.

This event is always sold out with over 150 community leaders, politicians, business executives, nonprofit leaders and others in the audience.  
About Sandy Smith
A third generation resident of Ventura County, Sandy Smith is a former Mayor and Councilmember for the City of Ventura. Sandy is currently employed as a Land Use Consultant for Sespe Consulting, a Land Use Planning/Engineering Firm based in Ventura.  At Sespe, Sandy is responsible for providing strategic analysis and counseling, comprehensive land use planning and project planning and entitlement, and public hearing strategy development and representation - at the local and state levels.
In addition to his duties at Sespe, Sandy serves as the Board Chair for the Ventura County Economic Development Association, as a Board Member of the Economic Development Collaborative of Ventura County, and as an Executive Committee member for the Ventura County Civic Alliance.

jimrogersLimoneira Opinion Leader Boston - Jim Rogers Chef and Owner Andiamo Restaurants and Bar
Award-winning chef Jim Rogers is the owner of Andiamo Restaurant + Bar in Boston area (he and his wife own two locations-Chelmsford and Newburyport).

His vision is to create a neighborhood restaurant serving exquisitely prepared, fresh, Italian food based on traditional recipes. CHELMSFORD (CBS) - When you walk into Andiamo, you will see that the pasta is being made fresh, the dough is being hand-stretched, the sauce is simmering, and the fire is blazing. You will also see there's a good chance you're in for a great meal.

The original location in Newburyport is inside a cozy, rustic building that dates back to the 1700s. In Chelmsford, Rogers has created a sleek and sophisticated atmosphere. The restaurant has a large open fireplace in the middle with great wine cabinets. A very large bar on one side, on the other side, a big open kitchen where guests can see pasta being made and bread baking.  Artisanal and local ingredients, including double zero flour- the finest milled flour available are the foundation for his menus including house made ravioli. House-made fresh mozzarella, burrata, ravioli, sausage, and focaccia are also a staple. 

Andiamo features traditional Italian dishes with the Chef's personal touch. The Bolognese has a scoop of house-made burrata on top, and the Short Rib "Two Way" - a seasonal special - is served with hand-rolled pasta filled with braised short rib, Cipollini onion, and caramelized carrots. The Chef also loves fresh lemons.  His Lemon Basil Butter is the perfect complement to his Grilled Swordfish with Pan Roasted Vegetable Parmigiano Risotto and Crispy Artichokes and his Jumbo Shrimp with Garlic and white wine and lemon over Linguine is a restaurant favorite.

If you're lucky enough to live in Boston or are traveling there and you're looking for a little love and pampering, we highly recommend Andiamo's restaurant and bar.

kevinLimoneira Opinion Leader Kevin Erskine Coelacanth Brewing Company - Norfolk Virginia
Kevin Erskine, the Owner/Founder of Coelacanth Brewing Company in Norfolk Virginia has been involved in the beer, wine & spirits industry for over 13 years - as a business owner, consultant, distiller, importer, brewer, writer, critic, and as the first American judge in the Whisky category of the prestigious London-based International Wine & Spirits Competition. He's also a graduate of the American Brewer's Guild Brewing Program and serves as Vice-Chairman of the Virginia Craft Brewers Guild.

Coelacanth is more than just another Brewery. Kevin and his team focus on creating unique takes on classic styles - crafting well-designed, balanced ales and authentic lagers. All of their beer is made in their European manufactured 15 barrel brewhouse.  Coelancanth is Hampton Roads' First Virginia Dept. of Environmental Quality Certified Green Brewery (and one of only 12 in the State) as well as the first Hampton Roads Dominion Green Power® certified Brewery. They have been awarded the Virginia Green Travel Leader Award in 2016 and 2017 and were selected as the Virginia Green Brewery of the Year for 2018.

albertsonsAlbertsons and Vons in San Diego with Limoneira Lemons on Lux Life
In June, branding, consumer trends, leisure and lifestyle expert Merilee A. Kern featured Limoneira Lemons in Los Angles on KCAL and the spot was so well received that she's been asked to do a spot in the San Diego market. Kern is a good life connoisseur who keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points.  Kern's The Luxe List reaches millions of readers each month through multiple syndication channels: print and online as well as broadcast TV and terrestrial radio.

She is also the creator, executive producer and host of the Savvy Living TV show that airs in New York on the CBS-TV owned/operated WLNY, in Los Angeles on the CBS-TV owned/operated KCAL, in San Francisco on CBS-TV KPIX, and in San Diego on ABC-TV KGTV, the #1, #2, #6 and #28 U.S. DMA markets, respectively, with nearly 15.6 million collective TV households.

Merilee loves Limoneira Lemons and on July ?????, she's featuring them on ????? just in time for the Independence Day delicious recipes and great BBQing. Merilee will be giving a shout out to Albertsons and Vons Shoppers in San Diego and letting them know that Limoneira lemons are ready for their shopping lists!

BrodyLemon Ambassador Brody English - Kansas City

Brody English lives in Olathe Kansas a suburb of Kansas City- He comes from a long line of distinguished Kansans that are dedicated to the produce industry. 

He's also a world traveler and a culinary aficionado with a sophisticated palate. He was recently spotted in Destin, Florida (along with his parents and traveling companions Zach and Rachel English) enjoying one of his passions-eating raw lemon slices (his parents commented that he does this all the time).

Bon Appétit, Brody-Nous vous souhaitons de bons voyages et de nombreuses friandises au citron pour votre avenir.

avidAvid Hiker Greg Hamm on How to Sustainability Clean Hydration Bladders

Limoneira Vice President and Controller is an active guy- always out in the great outdoors taking advantage of California's scenic beauty. He shared that one of the most important things to remember in any physically demanding pursuit is staying hydrated.

Chris Lawson aka Bassocantor created this easy way to naturally clean hydration bladders with lemons. Chris lives in the San Francisco Bay area with his wife, a border collie, and 4 rescue cats. When he is not writing reviews, he is usually "geocaching" or hiking around the hills of Northern California.

He specializes in writing reviews of non-fiction books. Occasionally, he also reviews an electronic "gadget."

carstarterHow many Lemons Does it Take to Start a Car?

Our friends at Fresh Plaza shared a very cool video with us. We have known for a number of years that the acid found in lemons can be used to generate electricity. 

In the video below Russian mechanics try to find out how many lemons it takes to start a car.

Can a battery made from 1000 lemons start a car?
Can a battery made from 1000 lemons start a car?

The lemon battery is only 1.5 milliampere. To start a car you need around 100 amperes. Around 66 million lemons are needed to be able to start a car. No more AAA. 

savethedateSave the Date Santa Paula Jazz and Arts - August 17th, Santa Paula California

On Saturday evening August 17th, the Jazz & Art Festival returns to Historic Downtown Santa Paula. Great music by the Barrelhouse Wailers, along with delicious food and numerous arts and crafts vendors line Main Street.  This great event is sponsored by the Santa Paula Chamber of Commerce and the City of Santa Paula

winnersLimoneira's Winner Block

This month our lucky winner is Kelly Bander from Cincinatti, Ohio .  As our monthly winner, Kelly has won a Limoneira Orchard Fresh or Lifestyles Gift.  Congratulations Kelly !

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join  click here  or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.