Limoneira Hot Air Ballooning
November 2010

Global Food Service Trends

The Limoneira Sales Team ensures that Limoneira's high quality lemons satisfy customer demand throughout the global food service industry. In this newsletter, we highlight recent trends in this food sector.

According to a Global Industry Analyst's Report, global food service industry revenues are expected to reach $2.2 trillion by 2015. Although restaurant and foodservice visits are still down in most countries around the world, the global foodservice industry experienced slight growth as a result of increased consumer spending in the quarter ending June 2010, compared to same quarter a year ago, according to The NPD Group, a market research company.

The report finds that the industry's bright spots were Canada and China, where foodservice traffic increased. With China's economic recovery and increased consumer confidence, foodservice traffic increased by 13 percent, and Canada's improved by a more modest gain of 2 percent.

While ultra-affluent consumers increased their spending in several food service sectors between Q2 2009 and Q2 2010, somewhat surprisingly, results from "Q2 2010 Spend Trends Report: Dining & Entertainment" indicate their spending in the QSR segment (consisting of fast food restaurants) rose an impressive 24%.

In comparison, ultra-affluent food service spending in Q2 2010 rose 12% in fine dining, 7% in casual dining, and 13% overall. Average consumer spending in restaurants only increased by 3% during the same time period.

Meanwhile, large U.S. businesses increased their spending in fine dining restaurants by 12%, mirroring the 12% spending increase by ultra-affluent consumers in the same category.

For consumers and businesses combined, there was an overall growth in spending in quick service restaurants by 8% and in fine dining restaurants by 5%. Conversely, overall spending in casual dining restaurants dropped 1%.

Source: GIA, Global Industry Analysts Inc.

Sustainable Agriculture Reduces Soil Erosion

Organic Mulch Spread Over Limoneira Orchards Helps Control Soil Erosion.

Approximately 40% of the world's agricultural land is seriously degraded. According to the United Nations, an area of fertile soil the size of Ukraine is lost every year because of drought, deforestation and climate change. On average, the planet is covered with little more than 3 feet of topsoil -- the shallow skin of nutrient-rich matter that sustains most of our food and appears to play a critical role in supporting life on Earth. It is estimated that we are now losing about 1 percent of our topsoil every year to erosion.

Healthy topsoil is a biological matrix, a housing complex for an incredibly diverse community of organisms -- billions of beneficial microbes per handful, nitrogen-fixing fungi, nutrients and earthworms whose digestive tracts transform the fine grains of sterile rock and plant detritus into the fertile excrement that gave rise to the word itself ("drit," in Old Norse). Global soil loss is a complex issue and has a variety of causes.

As a leading provider of lemons and avocados in the United States, Limoneira is very aware of soil depletion challenges and has made significant steps to reduce erosion. This includes reducing or eliminating tillage, managing irrigation to reduce runoff, and keeping soil covered with plants or mulch.

Over 200 tons of organic material are processed daily through the Company's partnership with Agromin, one of California's leading organic recyclers. The resulting Agromin mixture is spread on Limoneira orchards and provides a healthier root system for the trees in Limoneira orchards for more efficient nutrient uptake. Additional benefits include the reduction of fertilizers, herbicides and water, and the virtual elimination of soil erosion. Mulch spread on our orchards contributes to healthier soil through the addition of organic matter for long term viability, and it also ensures that less green waste and construction material is sent to landfills. This reduces approximately 38% of greenhouse gasses emitted from landfills.

Sources: Dr. David Favis Mortlock

Issue: 11

Table of Contents

Global Food Service Trends
Giving the Kids Nutritious Fun Family Time
Global Lemon Team Ramps Up With Personnel Addition
Limoneira Winner's Block
Join Our Mailing List


Limoneira Hot Air Ballooning

Limoneira Lifestyles
Orchard Fresh Gifts

Healthy Dinner: Lemon Butter Pasta and Broccoli

Here's a quick and simple dinner that can be prepared in less 20 minutes. Plus it's healthy! This dish comes in at around 500 calories.


2 oz. uncooked penne pasta

1 tsp. olive oil

2 cups chopped broccoli

2 cloves garlic, minced

1/4 cup white beans, rinsed and drained

1 lemon, juice and zest

1 1/2 Tbsp. light butter-flavor margarine spread (trans-fat free)

1 Tbsp. pine nuts


Boil pasta according to directions. Saut� the broccoli and garlic in olive oil until tender, about 6 minutes. Stir in lemon juice, zest and butter spread. Toss beans and pasta in pan until coated in sauce. Top with pine nuts.


Giving the Kids Nutritious Fun Family Time

The best way to wean kids off junk food and onto foods that are healthy, wholesome and varied is to encourage them to cook with you, so that they build their own interest in what goes into their bodies. Here are some tips for the best and least stressful ways to get your kids cooking.

Stirring and measuring: Discuss what and how much you are adding. This helps them learn what ingredients go into different things, and it's also good math homework.

Hands on: Make sure that kids actually touch the dough, as well as help mix it, weigh and measure ingredients. They need to feel the texture, get their hands sticky or floury or smelly, before they can really fall in love with food.

Start easy: Make some simpler dishes with fewer ingredients, such as an omelet or stir-fry, so that your kids can be involved at every stage and not lose interest.

Variety: Get the kids to help you cook main dishes and not just the treats. Make sure that they get a chance to cook with as many different foods as possible.

Experiment: If you've never made something, don't be afraid to try. Let your kids know that they don't have to be perfect cooks, and that we all learn by making mistakes.

Delegate: Tell them exactly what to do. Down to the last detail. Then just let them get on and do it.

For You: Keeping yourself calm is very important in the kitchen as the kids can sense it if you're in a hurry or anxious.

  • Make sure that you are in a good mood. If you're feeling impatient, none of you will have fun.
  • Enjoy the mess! Although you might be itching to clear away as you go, you're going to have to learn to relax around the mess.
  • Relax your expectations of how the recipe will turn out. That way, you won't be disappointed if it's full of egg shells, or falls on the floor!

For Them: Safety is important when it comes to your little ones.

  • Get your kids to wear aprons to protect their clothes. Aprons are really useful for wiping their hands on, too.
  • Having your kids sit at the right height is crucial. Prop them up on a steady stool or chair which will get them to the work top height.

Source: Emily Gordon, Caf� Des Enfants, Founder and Author.

Global Lemon Team Ramps Up With Personnel Addition

In October, Richard Goodside joined the Limoneira Lemon Sales Team. Richard is an experienced sales professional with an extensive background selling to a variety of food service and retail accounts throughout the produce industry.

Limoneira Winner's Block

This month our lucky winner is Jake Nonnemaker of Westlake Village, California. As our monthly winner, Jake has won a Limoneira Orchard Fresh or Lifestyles Gift.

Congratulations Jake!

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at Be sure to check out our other contests and drawings for additional chances to win prizes.