December 2012

Fresh Direct

Limoneira lemons can be found at innovative FreshDirect, an online grocer that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next-day delivery to most of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Fairfield County, Hoboken, New Jersey, Philadelphia, and Jersey City, New Jersey. FreshDirect custom-prepares groceries and meals for its customers, a manufacturing practice called Just-In-Time that reduces waste and improves quality and freshness.

Introduced to the New York market in 2002, FreshDirect has become popular for its convenience, fresh food, and lower prices than many Manhattan supermarkets.  


FreshDirect uses advanced software to process thousands of orders placed on its website every night. Orders are dispatched to the kitchen, bakery, deli, as well as fresh storage rooms, produce ripening rooms, and production areas within the company's refrigerated facility. All order components are custom-cut, packaged, weighed, and priced. In the case of dry goods or frozen foods, items are picked from storage before being placed inside bins that travel along conveyors to the sorting area. There, products in a customer's order are scanned and gathered in corrugated fiberboard boxes. The boxes are labeled, recorded, and loaded into refrigerated delivery trucks.  


FreshDirect is based in a 300,000-square-foot building in Long Island City and is one of the largest employers in the area.

Unleash The Power Of Lemons - New York

A number of passionate, local opinion leaders are linking with Limoneira to promote the power of lemons in health, recipes, lifestyle, cleaning, and nutrition. Here's the line-up for New York:


Marissa Lippert - Nutrition

Marissa Lippert is a registered dietitian in Manhattan and knows great food when she tastes it. Named "Best Nutritionist" by New York Citysearch the past 5 years running, she is the founder of NOURISH, a nutrition counseling and media communications firm where she helps clients live, eat, and cook more healthfully without giving up delicious food. Frequently working with the media, Marissa serves as an expert contributor to Bon Appetit, Glamour, Health, and The New York Times among many other publications. She has also been featured on The Today Show and CNN.


Shizuka Bernstein - Beauty

Lauded as a skin care guru by New York Magazine, master aesthetician Shizuka Bernstein has been bringing beauty and tranquility to Manhattan for over ten years. Shizuka has been featured as a beauty expert in Marie Claire, Shape, the New York Daily News and on Fox News, CNN, CBS and many others. At Shizuka's New York day spa award-winning treatments and products are combined with a relaxing, "Zen" atmosphere, warm and personal attention, and a Japanese flair.


Thomas Keller - Recipes

Thomas Keller is renowned for his culinary skills and his exceptionally high personal standards. He has established a collection of restaurants that set the standard within the hospitality industry. He believes that a great meal is an emotional experience. At his restaurants, he tries to make it an extraordinary one. He and his chefs are obsessive about the culinary details and fundamental techniques that are the foundation of an exciting culinary imagination and a kitchen that delivers the very best products of the earth to the table. His New York City restaurant, Per Se has received numerous accolades including the prestigious 3-star rating from the Michelin Guide to New York City, the highest overall rating from Zagat, and a rating as one of the 40 best restaurants in the United States from Gayot.


Deborah Hunter - Lifestyles

Deborah Hunter has spent her career perfecting her unique aesthetic viewpoint. Her wealth of experience provided the foundation for the creation of Worship Luxury, Deborah's firm where she, and her team's, creative vision is manifested daily. Worship Luxury is focused on giving clients fabulous, sexy flowers, unforgettable events, lush landscapes, unique interiors, and custom accessories. Deborah and her firm have received accolades in New York Magazine, Bride and Joy, Smart Inspiration Success, and Particularity. Her long list of clients includes such iconic brands as Bergdorf Goodman, Estee Lauder, Givenchy, Versace, and Spencer Stuart.


Saudia Davis - Cleaning

Saudia Davis began GreenHouse Eco-Cleaning with a mission to honor her grandmother, a housekeeper from the West Indies. Saudia's grandmother lost a battle with cancer and her family speculated, with plenty of evidence, that decades of inhaling toxic fumes from cleaning chemicals had made her sick. This became the impetus for GreenHouse Eco-Cleaning. The company offers top notch residential and commercial cleaning services. Additionally, Saudia, like the Limoneira Company, believes in community. Saudia's grandmother worked hard, but never had the opportunity to advance. Saudia's company not only creates jobs, they find, foster, and celebrate greatness for an underserved community.

Unleash Advertising On New York


UNLEASH THE NATURAL POWER OF LEMONS advertising will be appearing in December in New York This lifestyle publication is a leader in New York. Their readers shop in major grocery outlets throughout the New York metropolitan area.


New York

New York is an award-winning website with original daily coverage of politics, personalities, entertainment, fashion, and food. Updated hourly, it's a dynamic, engaging resource that offers readers commentaries on the hottest trends, shrewd dissections of breaking national and local news, runway reviews of cutting-edge fashion, the scoop on what's cooking with the latest top chefs, guides for New York shopping, dining, nightlife, and events, and more.  



Orchard Fresh Gift Packs and Limoneira Lifestyle Gifts - Perfect For the Holidays


This holiday season why not send friends, family, and business colleagues delightful gifts that celebrate agriculture and sustainable growing. Limoneira's Orchard Fresh Gift Packs contain delicious and healthy California citrus and Limoneira Lifestyle gifts are uniquely authentic. Three gifts from the OFGB and Lifestyle product lines are highlighted below. You can view many more by visiting either or or by calling 1-866-321-8222.


Sweet Holiday  




Their ardor will know no bounds when you present them with a Limoneira Lifestyles "Sweet Holiday" gift containing: Delicious chocolate-lemon biscotti; our avocado-honey lip balm (Natural and organic ingredients coupled with lip plumping polypeptides and vitamin B3 in a delicious flavor mix of vanilla, and almond - our lip balm was put to the test in the tough winters of Idaho's Bitterroot Mountains and we think you will be as amazed and pleased as we are at this perfect solution for the 'drys.'); Limoneira lemon hand lotion (Keeps hands feeling soft and hydrated while looking toned and supple. Natural citrus, avocado, and jojoba extracts combine to form an elegant barrier that instantly softens skin and stays with you all day. Continued use will visibly reverse the skin's aged look. Light, tack-free formula); Limoneira Hand Cleanser (Exceptionally mild even for dry, irritated skin in an all-natural, amphoteric base of cleansing agents safe enough for a baby); Lemon-sugar candle (with a hint of vanilla).


Gift Contents:

Chocolate lemon biscotti, avocado-honey lip balm, lemon-balm hand lotion, lemon hand cleanser, lemon-sugar candle - $59.99

Orchard Fresh - Gourmet Holiday Fruit Gift Basket 





When your friends, family, or business colleagues open this bountiful basket, they will thank you heartily for thinking of them.  We have gathered the best from Limoneira Orchards rich, fresh tastes to warm you from the inside for great holiday entertaining.  Large Hass avocados with their creamy, slightly nutty taste are a perfect compliment for hors d'oeuvres and guacamole (we include great Guacamole spice packs!). Blood oranges with their deep red color and distinct sweetness provide great makings for dramatic juices and cocktails. Vibrant yellow lemons, our Sweet Meyer lemons, and silky Heritage Valley honey provide holiday bakers with great incentive. Navel oranges, pistachios, almonds, cashews, and walnuts offer tempting snacking by the fire. Limoneira has been producing delicious citrus and avocados for over 114 years. Limoneira people know how to grow and pack to bring the best to you.


Gift Contents:

4 Hass avocados, 4 Moro Blood oranges, 4 lemons, 4 Meyer lemons, 4 guacamole seasoning packs, 12 oz. jar honey, 8 oz. pistachios, 8 oz. almonds, 8 oz. cashews, 8 oz. walnuts, basket - $69.99.

Meyer Lemon Hostess Pack 





Sweet Meyer Lemons are infusing the recipes of today's leading chefs for a reason. This unique hybrid that originated in China has a soft skin that blushes with an orange hue when fully ripe and is very aromatic. Meyers are perfect for souffl�s, lemon tarts, or garnishing a Moroccan casserole.


Gift Contents:

14 Meyer lemons, 7 historic citrus label note cards and envelopes, 3 citrus label magnets, 1 juicer - $23.00.  


Disclaimer Fruit selection and exact basket may vary by season, delivery location, and product availability

Issue: 35        
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Table of Contents

Unleash The Power Of Lemons - New York
Unleash Advertising On New York
Unleash The Power Of Lemons - Los Angeles And Chicago
Windfall Farms Paso Robles - A Sense Of Place
Unleash Advertising on Chicago and Los Angeles
Unleash Advertising on Chicago and Los Angeles
Unleash Advertising on Chicago and Los Angeles
Limoneira Winner's Block


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Limoneira Lifestyles 

Orchard Fresh Gifts 




Lemon Ricotta Cookies with Lemon Glaze







* 2 1/2 cups all-purpose    




* 1 teaspoon baking powder


* 1 teaspoon salt



* 1 stick unsalted butter,





* 2 cups sugar


* 2 eggs

* 1 (15-ounce) container
  whole milk ricotta cheese

* 3 tablespoons lemon juice

* 1 lemon, zested





* 1 1/2 cups powdered  



* 3 tablespoons lemon juice


* 1 lemon, zested





Preheat the oven to 375 degrees F.





In a medium bowl combine the flour, baking powder, and salt. Set aside.


In the large bowl combine the butter and the sugar. Using an electric mixer beat the butter and sugar until light and fluffy, about 3 minutes. Add the eggs, 1 at a time, beating until incorporated. Add the ricotta cheese, lemon juice, and lemon zest. Beat to combine. Stir in the dry ingredients.


Line 2 baking sheets with parchment paper. Spoon the dough (about 2 tablespoons for each cookie) onto the baking sheets. Bake for 15 minutes, until slightly golden at the edges. Remove from the oven and let the cookies rest on the baking sheet for 20 minutes.





Combine the powdered sugar, lemon juice, and lemon zest in a small bowl and stir until smooth. Spoon about 1/2-teaspoon onto each cookie and use the back of the spoon to gently spread. Let the glaze harden for about 2 hours. Pack the cookies into a decorative container.



Watch the Video




SERVES: 44 (PER COOKIE); Calories: 113; Total Fat 3.5 grams; Saturated Fat: 2 grams; Protein: 2 grams; Total carbohydrates: 19 grams; Sugar: 13 grams Fiber: 0 grams; Cholesterol: 20 milligrams; Sodium: 76 milligrams



Recipe courtesy Giada De Laurentiis  

Dessert with Limoneira Lemons Takes First Prize at Los Angeles Careers Through Culinary Arts Program

Los Angeles' Careers Through Culinary Arts Program (C-CAPS), is a pioneer and national non-profit leader which provides culinary career opportunities and scholarships to at-risk high school students. C-CAP manages the largest independent culinary scholarship program in the United States. It was founded in 1990 by Richard Grausman, renowned cookbook author, culinary educator, and recipient of the President's Service Award, and the James Beard Award for Humanitarian Service. Since inception, students have been awarded $37 million in scholarships and classrooms have received donations of $2.8 million worth of supplies and equipment. Many C-CAP alumni, now graduates of top culinary colleges, are working in leading restaurants and hotels throughout the country.  


First place winner, Kenneth Anthony Greco was a 2004 C-CAP graduate from Benjamin Franklin High School. He has worked in various positions at Four Seasons Hotel Los Angeles in Beverly Hills since 2004. Anthony credits C-CAP with creating a passion in him for the culinary arts, and encouraging him to pursue his dreams, as well as opening doorways to positions and relationships that have greatly influenced his life.  


Kenneth said, "The Limoneira lemons were completely phenomenal and added just the right amount of lemon juice for the gel�e. Perfect." You can see Kenneth's beautiful dessert by viewing the video. 





Windfall Farms Paso Robles - A Sense Of Place


Windfall Farms is an exclusive community that promotes and enhances the sustainability of local agriculture. It is located in one of the most important wine growing regions of California. The property has an extensive on-site water source which is especially significant, given that in the last 10 years, water for agriculture has been decreasing.


Paso Robles is an emerging wine growing region and brands from this region resonate with consumers. There are now over 102 wineries in Paso Robles and 26,000 vineyard acres. The area is California's 3rd largest, and fastest growing, wine region. Most varieties are red which thrive in the warm summer temperatures. Much of the production relates to Cabernet and Merlot. A.C. Supermarket data shows more consumers are drinking red wines than white or blush. Reds now account for 43% of wines sold at retail. Ten years ago, reds accounted for only 25% of sales.


Underlying Windfall Farms is a subdivision consisting of 76 lots of approximately 10 acres each. This subdivision was recorded in 1921 with unconditional certificates of compliance in place that afford a variety of development opportunities. The breathtaking setting, combined with world class facilities, provides the potential to become an exclusive agricultural or wine estate community in the heart of The Central Coast Wine Country.


Halfway between the two main California metropolises of Los Angeles and San Francisco is Paso Robles Wine Country. Located along California's famed Central Coast, the Paso Robles winegrape growing region's climate is perfect for the production of award-winning premium wines. A long growing season of warm days and cool evenings give rise to vibrantly ripened fruit with dynamic flavor profiles that translate beautifully in a glass of Paso Robles wine.


Traversing the landscape are 26,000 vineyard acres, producing more than 40 winegrape varieties - from Spanish to Italian, Bordeaux to Rh�ne, including the area's heritage variety Zinfandel. The styles of wine are diverse in this very distinct region.


Paso Robles' historic downtown is home to boutique stores, wine country cuisine, and tasting rooms fill the blocks surrounding Paso Robles' downtown city park. A scene right out of a Norman Rockwell painting, Paso Robles' downtown completes the picture of Paso Robles Wine Country.


Neighboring Paso Robles along the coast are the towns of San Simeon, home to Hearst Castle to the north, and the fishing village of Morro Bay to the south. In between are Cambria, Harmony, and Cayucos. All are within a short drive and worthy of exploration. Much like the marine air influence to the winegrapes, the coast is a perfect complement to a Paso Robles Wine Country experience.


Thousands of Women Attend Third Annual Women Today Expo in Ventura

Limoneira was on hand for the third annual Women Today Expo at the Ventura County Fairgrounds this past November. Attendees celebrated all aspects of a woman's life with exhibits, special speakers, celebrity guests, and cooking demonstrations. The Women Today Expo offered women - and men - a chance to explore almost 100 vendor displays and listen to a series of informative presentations at three stages on topics ranging from cooking to landscaping, to fitness and health.


Monica White of the Ventura County Star, which organized the expo, said the Women Today event began in Knoxville, Tennessee, where it has been successfully operating for 14 years. White noted that the event also resonates with Ventura County residents. She noted that women tend to be the primary purchasers in families. With its focus on home-related products, beauty products, financial services, health-related services, artists, and learning for children, the expo offers a wide range of booths to explore. Attendees also received free massages, enjoyed cocktails, or relaxed in lounge areas.


Presentations were given by "Top Chef" Fabio Viviani, Matt Blashaw of HGTV's "Yard Crashers," sisters Olivia Ward and Hannah Curlee, from NBC's "The Biggest Loser," and Jack Doughty, nurseryman at Green Thumb International.


Limoneira had a popular booth at the event. "It turned out beautifully," said Camille Yanez from Limoneira. "Our lemon and avocado skin care products were very popular, and everyone was intrigued by our Unleash the Natural Power of Lemons campaign. This was definitely a fun event."

Limoneira - Benefiting Agricultural Production with the Use of Beneficial Insects


Beneficial insects are any of a number of species of insects that perform valued services like pollination and pest control in farming and agriculture, where the goal is to raise selected crops. Insects that hinder the production process are classified as pests, while insects that assist production are considered beneficial. In horticulture and gardening; pest control, habitat integration, and 'natural vitality' aesthetics are the desired outcome with beneficial insects.


Encouraging beneficial insects, by providing suitable living conditions, is a pest control strategy often used in organic farming, organic gardening, or integrated pest management.


Limoneira built the first private insectary in California to grow beneficial insects in 1917 and has long been one of the cooperative partners in Associates Insectary. Since 1928, Associates Insectary has served its grower-members with beneficial organisms and integrated pest management in Ventura and Santa Barbara counties. Associates Insectary is a grower-owned cooperative dedicated to providing complete pest control services to commercial citrus and avocado farmers throughout much of Ventura and Santa Barbara Counties.


The production of beneficials at Associates Insectary is a continuous process, producing up to two million insects and mites each and every day. These beneficials are liberated regularly on over 10,000 acres of orchards owned by our grower-members.


Biological control alone may not provide 100% economical control of certain pests at all times - certain destructive pests have no effective natural enemies. To maintain high quality crops in these cases, Associate's grower-members use these beneficials as part of an Integrated Pest Management program. This program greatly reduces the need for pesticides to control pests. When Associates Insectary must resort to the controlled spraying of pesticides, they use only materials approved by the Environmental Protection Agency. Their staff of California licensed Pest Control Advisors recommend treatments using oils, insect baits, and other selective materials which target pests and minimize the disruption of natural predators. Associates Insectary is dedicated to controlling orchard pests with the lowest possible impact on the environment.



Limoneira 2013 Calendar


Limoneira's new 2013 Calendar will soon be available. Colorful Images of sustainable agriculture, children's agricultural education, Limoneira lemons, avocados, and specialty citrus, new real estate projects and community involvement are all part of the delightful mix. Limoneira calendars will soon be on sale. A portion of the sales will benefit the Santa Paula Boys' and Girls' Club. You can also visit Limoneira's Facebook page and enter a drawing for one of the calendars.

Limoneira Winner's Block   


This month our lucky winner is Bonnie Benwick of Miami, Florida. As our monthly winner, Bonnie has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Bonnie!!!   


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at    


Be sure to check out our other contests and drawings for additional changes to win prizes.