October 2012

UCLA Forecasts California Housing Recovery Next Year


Despite quickening home sales and rising prices in some parts of California, the state's housing market won't begin a full-fledged recovery until next year, economists at UCLA Anderson Forecast predict. Senior economist Jerry Nickelsburg noted that the good news is that California's housing market is expected to pick up steam in the next few years. UCLA forecasts a dramatic rise in building permits in 2014 to 130,000 - double the U.S. rate. "Twelve more months of solid gains in California and working through excess inventory, and we should be ready to declare a housing recovery," Nickelsburg said. The state's job outlook hasn't changed much from previous forecasts, despite 10 straight months of employment growth and a surprisingly strong May in which California employers added nearly 34,000 jobs. UCLA predicts continued slow and steady gains through the remainder of 2012, with faster growth beginning in 2013. The unemployment rate is expected to average 9.7% next year, falling to an average of 8.3% in 2014.


Source: Los Angeles Times


Limoneira's Santa Paula East Area I And II Positioned Well For Recovery


Santa Paula East Area I and II are well-positioned as California regional real estate markets recover. These projects will benefit from southern central California's ideal Mediterranean climate and will include new residential and commercial construction in close proximity to leading cultural, educational, entertainment, and commercial centers.


East Area I and II is a large master-planned community that includes 1,500 homes (single family and multi-family, for-sale and for-rent), 500,000 sq ft of commercial property (retail and office), and 150,000 sq ft of light-industrial property.  Housing types will be determined once market conditions are clearer and homebuilders purchase lots to build homes that target specific buyers.  Furthermore they went on to say that "successful real estate development is like Wayne Gretzky's description of the game of hockey . . . you don't play where the puck is but rather where the puck is going to be.  As market conditions firm and housing demand improves it will be easier for all of us to see where housing markets will be.  This will allow the right housing product types to be constructed to meet the demands of the market at the time they are constructed.  Limoneira is excited to follow the guidelines and conditions of the development agreement and, like the majority of Santa Paula's citizens, looks forward to the many benefits it will provide to our local community."



Windfall Farms Featured In Variety


Midway between Los Angeles and San Francisco there's a wine country without attitude or pretension. It's the farming region of Paso Robles on California's Central Coast, where property costs are well below the sky-high valuations found in the Sonoma and Napa valleys - and where many industry-ites have found their second-home destination.


Major buys by deep-pocketed outsiders are indicative of the region's investment appeal. In 2010, Roll International (part of Beverly Hills-based Stewart and Lynda Resnick's empire of food-related concerns) bought Justin Vineyards and Winery. Since then, they've doubled the winery's acreage by purchasing an adjacent agricultural spread.


Limoneira Company is developing Windfall Farms, a 724-acre, former Kentucky-style thoroughbred farm built without any expense spared and later bought-and-sold by Alex Trebek, into 10-acre residential parcels and equestrian estates aimed at gentleman farmers.


In May Chinese investors bought the former Weyrich Winery production facility, 114 acres of vineyards and the now-closed upscale Villa Toscana Inn for $7.9 million.


Paso Robles's charms provide an escape valve for industry-ites seeking a more rural, less populated area.

"There's a different of quality of life," says Carole MacDonald, a TV producer whose credits include "The Biggest Loser." She and chef/husband Santos opened downtown's well-reviewed Il Cortile eatery in 2009. "There are a lot of people who come up for the weekend who are slowly making the transition to permanent residents up here," she adds.


One area in demand is downtown's quiet residential side streets, close to the leafy city park, as well as Paso's many wine tasting rooms and restaurants, per real estate agent Jim Irving. A recently listed, $410,000 historic cottage sold within four days. Outside town, a 118-acre property with 21 acres of prime planted vineyards and a 2,900-sq.-ft. home with valley views recently sold for $1.9 million. "Paso Robles is a small, still evolving cow town," Irving says.


Ranchers, grain farmers, viticulturists, winery owners, and their clients create an interesting mix, he notes. Those interested in celebrity sightings might just spot native son Josh Brolin when he visits nearby Templeton, his hometown.


Source: Kathy A. McDonald, Variety


Canadians Pucker Up-Limoneira Lemons At Loblaws In Canada


Loblaw Companies Limited (Loblaw) is Canada's largest food retailers. Limoneira lemons can be found in Loblaw produce departments to ensure that Canadians have a fresh supply of California-grown lemons.  Loblaws is known for quality, innovation, and the value of their food offerings.  They are one of Canada's largest private-sector employers and are committed to being socially responsible by respecting the environment, sourcing with integrity, making a positive difference in their community, reflecting their nation's diversity, and being a great place to work. Their corporate social responsibility commitments link to their business through five pillars - Respect the Environment, Source with Integrity, Make a Positive Difference in Our Community, Reflect Our Nation's Diversity, and Be a Great Place to Work.


Limoneira shares Loblaw's commitment to the communities in which we operate and to our employees. Stewardship is an integral part of Limoneira's Mission.

"We're proud of our Canadian heritage and committed to carrying out our corporate social responsibilities every day, in communities across our great nation."

- Loblaw Companies


Issue: 33       
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Table of Contents

Limoneira's Santa Paula East Area I And II Positioned Well For Recovery
Windfall Farms Featured In Variety
Canadians Pucker Up-Limoneira Lemons At Loblaws In Canada
Get Ready To Show Us Your Pucker Face
And Now You Know
A Wonderful Evening Was Had By All On September 27th- Harvest Ranch Dinner Celebrating Ventura County Agricultural Education
Autumnal Traditions - Faulkner Farm Pumpkin Patch And Ghostwalk
Limoneira Winner's Block


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Limoneira Lifestyles 

Orchard Fresh Gifts 




Limoneira Hot Air Ballooning  

Ghostly Lemon Cake Pops



  1. One 11- to 12-ounce plain pound cake
  2. 4 tablespoons unsalted butter, softened
  3. 1 teaspoon finely grated lemon zest
  4. 1 tablespoon fresh lemon juice
  5. 1/2 cup confectioners' sugar
  6. 18 popsicle sticks (see Note)
  7. 1/2 pound white chocolate, chopped
  8. Edible decorating pens, for decorating (see Note) 


  1. Crumble the cake into a food processor. Add the butter, lemon zest, lemon juice and sugar and pulse to combine. Transfer the mixture to a bowl and shape into 18 mounds. Gently press them into ghost shapes and ease each one onto a popsicle stick. Stand the pops upright in a large piece of Styrofoam.

  2. In a large microwave-safe bowl, heat the white chocolate at high power until three-quarters melted. Stir until completely melted and cooled to 88� on an instant-read thermometer. Working quickly, dip the cake pops into the white chocolate, letting any excess drip back into the bowl. Stand the pops upright in the Styrofoam and let the chocolate set. Use the edible decorating pen to draw faces on the ghosts and serve.


MAKE AHEAD: The cake pops can be refrigerated for up to 4 days.


NOTES: Popsicle sticks and edible decorating pens are available at baking supply stores.






Source: www.foodandwine.com 




This October, Limoneira Management will be attending the industry's most important trade show, the annual Produce Management Association (PMA) Fresh Summit. Fresh Summit brings together the leaders in the world of fresh produce to conduct business, examine trends, and discuss topics of common interest. PMA's connections reach across the supply chain and around the world. With more than 18,500 people participating, Fresh Summit helps attendees anticipate change, identify emerging trends, and profit from new opportunities.


Get Ready To Show Us Your Pucker Face


Limoneira will soon be launching new Lemon UNLEASH Metro Market web pages. Los Angeles and Chicago will be the first markets covered, followed by New York and Miami. Included on these pages will be a contest for viewers to send in photos of their best lemon pucker faces. Stan Mantooth, Ventura County Superintendent of Schools, mentioned during the recent Agricultural Education Harvest Ranch dinner that our children often teach us many things. With this in mind, and to get the ball rolling on our pucker face initiative, we invite you to take a look at some great teachers in the video below.


Babies Eating Lemons
Babies Eating Lemons

And Now You Know


Limoneira was recently featured on And Now You Know, an important media outlet for the produce industry: "As summer transitions into fall, there is no reason to be feeling sour . . . especially with partnerships like these! Limoneira is spreading a little lemon love with some new Unleash the Natural Power of Lemons partnerships. The company will be featuring its lemons in recipes at the popular restaurants Nobu in Malibu with Chef Gregorio Stevenson, the Terranea Resort in Palos Verdes with Chef Michael Fiorelli, and Bier Beisl in L.A. with Chef Bernhard Mairinger. The company is also currently promoting its fruit with the luscious Limoneira lemon pedicure at Yamaguchi salons at the Four Seasons Hotel, Westlake Village.  Limoneira is giving their campaign local legs and demonstrating the versatility of Limoneira lemons." Read the full article and watch the video here


Rory Bruton, 4th grader from Lincoln Elementary in Ventura gave an inspired talk at the dinner.

Harvest Ranch Dinner Celebrating Ventura County Agricultural Education Held September 27th


Limoneira ranch was the setting for a smart, yet casually sophisticated evening that reveled in the importance of teaching our children in Ventura County the importance of agriculture and the traditions and passion that growers and producers have for the work they perform, and their commitment to the land and what it yields for our benefit.  Following lemon- and basis-infused martinis, hand-crafted beers, and a selection of wines on the lawns adjacent to the Ranch headquarters, and across from Limoneira's historic packinghouse, Harold Edwards, Limoneira's CEO, welcomed the group and praised the educational initiative that is making an important difference to Ventura county students. Stan Mantooth, Ventura County Superintendent of Schools, as principle speaker, praised the program and recognized its importance to our educators and students.  An alfresco Tuscan BBQ followed overlooking Limoneira's bocce ball courts. Fire pits, Italian lights, and a musical ensemble from Ojai provided a beautiful tranquil setting.  Local produce from Sayer Ranch, McGraw, and Gills Onions were used in the delicious culinary creations by Limoneira on-site chef, Jason Collis. 

Autumnal Traditions - Faulkner Farm Pumpkin Patch And Ghostwalk


The Faulkner Farm Pumpkin Patch has been a regional tradition for years.  Each year over 20,000 people from throughout Southern California visit again for great family memories.  One of the most comprehensive pumpkin patches in Ventura County, the Faulkner Farm Pumpkin Patch is located at the University of California's Hansen Agricultural Center in Santa Paula. Memories of good old-fashioned family fun and promoting agricultural education have been a long-standing tradition at the Pumpkin Patch. 


There are over 13 acres of fun, with music, delicious food and traditional treats, gift shops, animals, a hay maze, a red corn maze, and a towering hay pyramid upon which to climb. Jump on a hay ride to learn about the area and see the farm animals. There is also an old-fashioned trebuchet (catapult, aka The Pumpkin Chucker) where pumpkins can be hurled hundreds of yards in an attempt to destroy the far-off castle.


The Hansen Trust's acreage is dedicated to agricultural research and crop and tree demonstration areas.  Additionally, crops are grown for the farm field trips through which students learn about where their food comes from. There are also demonstration gardens for students and visitors to the farm. The Pumpkin Patch is open during the month of October, on Saturdays and Sundays, from 10:00 am until 5:00 pm. Birthday parties and school field trips are also possible. Admission this year is $5 per person. For more information, go to www.faulknerfarmpumpkinpatch.com.


The Ghostwalk is another Santa Paula Autumn tradition. It is all about the stories - told by great actors - in wonderful, historic locations that change from year to year. The stories are tied to historic people, incidents, disasters, and the general history of Santa Paula and the Santa Clara River Valley. Ghostwalk is produced by the acclaimed Santa Paula Theater Center. This year the Ghosts are in The Oaks. The walk for this year will wind visitors through spooky old oak trees where ghosts have been lurking lately, just waiting for some mortal attention. To view a sample of the frightening fun or for tickets and reservations, please visit www.ghostwalk.com.



Limoneira Winner's Block   


This month our lucky winner is Phil Vettel of Chicago, Illinois. As our monthly winner,Phil has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Phil!!!   


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at www.Limoneira.com    


Be sure to check out our other contests and drawings for additional changes to win prizes.