April 2015

Limoneira Receives Trailblazer Award From Grocery Headquarters


Limoneira has been recognized by Grocery Headquarters with their Grocery Headquarters Annual Produce Trailblazer Award. The award recognizes Limoneira for its commitment to growing the produce category. Nominees from all produce categories were considered and judged on a number of elements including but not limited to Innovation, Branding, Creativity, Packaging, Sustainability and Social Responsibility.


Grocery Headquarters offers an inside look at the trends and events impacting today's ever-changing marketplace. They present 40,000 grocery executives with the research necessary for strategic planning, based on an encompassing view of issues, events and developments in the industry.
Vision And Value Video Introduced At Limoneira Shareholder Meeting


On March 24th Limoneira introduced "Vision and Value", The Company's latest corporate video which was produced by Grammy Award Winner Todd Hannigan. Imagery reflected the beauty of Limoneira Ranch and provided important messaging on growth, focus, markets and sustainability. CEO Harold Edwards stated that 2014 was the best year financially and operationally for the Company and discussed recent acquisitions and initiatives that have been put in place that will continue to increase shareholder value.

Limoneira Vision and Value
Limoneira Vision and Value


About Todd Hannigan

Todd Hannigan is an Ojai based Composer, Singer-Songwriter, and Grammy Award winning film mixer and sound designer. He also is Founder of Brotheryn Studios, a recording facility in Ojai, California. Hannigan's Brotheryn Studios is recognized for his work on award winning surf films "thicker than water", "shelter", "groundswell", "Big Easy Express" and "Cuatro".

Issue: 62
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Table of Contents 

Vision And Value Video Introduced At Limoneira Shareholder Meeting
April Is Lemon Month At Souplantation - Limoneira Showcased
Spring Has Sprung - Limoneira Introduces Lemon Misfits
And From Everyone's Favorite Domestic Goddess
Limoneira's Green Cleaning Opinion Leaders
Limoneira On Guojiguoshua.com
Batter Up - Limoneira Featured In Meijers Advertising
Limoneira Participates In Recent NACE Event At The Museum Of Ventura County-Agricultural Museum
Limoneira Lemons At Westlake "Let's Bake A Difference" Event
Limoneira Winner's Block

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April Is Lemon Month At Souplantation - Limoneira Showcased


This month, it's all things lemon at Souplantation and this innovative and healthy restaurant chain is showcasing Limoneira quality lemons at their locations with table tent messaging focusing on Limoneira's heritage and extensive experience in farming and harvesting.


Souplantation and the folks at Garden Fresh, the chains parent company are great partners and we're returning the favor with a special April promotion for their customers called HOW TO LAUNCH YOUR LEMON LOVE. Customers can purchase any Souplantion Salad and take a picture of their receipt. They can then log onto Limoneira's Facebook page tell us why they like Souplantation and upload their receipt.

Our contest winner will win a new Apple iPad and be featured in a video and press release. It's called Lemon Love!

Spring Has Sprung - Limoneira Introduces Lemon Misfits?


Grown to be Juicy - Approved by Mother Nature. "Lemon Misfits? are packed with juice and perfect to increase our grocery retail partner's sales with a customer friendly price point" said John Carter, Director of Global Sales. "They also have a lot of great health benefits as noted in a recent MSN Health article". View article here. 


"The misfit label is a tongue in cheek reference to their having a little scarring from wind in the orchards" continued Carter. "We're playing on this fact by identifying them as orchard outcasts with great personalities. After all, we all know that beauty is only skin deep".


Lemon Misfits? come in a variety of sizes and packaging/pallet configurations. "As the largest vertically integrated lemon provider in the U.S, we have the ability to create programs for our customers more easily than others", said Alex Teague, Limoneira Senior Vice President. "Having our own orchards and packing facilities is a huge plus".


Consumers can juice up Lemon Misfits? for a variety of family occasions and Misfit Madness Recipes will be featured on Limoneira's website and through Limoneira's global opinion leader network and social media bloggers. Retailers can receive Lemon Misfit? point of sale material for their stores.
Mais Oui - Limoniera At CPMA


Limoneira will be attending this year's Canadian Produce Marketing Association Show in Montreal. The Annual Convention & Trade Show is CPMA's keystone event and Canada's largest event dedicated to the fruit and vegetable industry. The event provides a unique forum for industry leaders to enhance their business opportunities in Canada through education and networking opportunities. CPMA's Annual Convention and Trade Show attracts over 3000 participants from all segments of the produce supply chain and showcases produce from around the world. Attendees include all major stakeholders in the produce supply chain and Limoneira's largest customers attend CPMA.
Limoneira Sustainability Messages In April Progressive Grocer


Limoneira is a leader in sustainability and virtually every aspect of Company operations are influenced by stewardship and sustainable practices as evidenced by the matrix below and by specific examples that follow the matrix. This messaging is being reinforced in Progressive Grocer's issue dedicated to the Canadian Produce Marketing Association show in Montreal.


Progressive Grocer is delivered to 38,000 executives and is an industry leader in terms of readership, and their audience continues to be among the strongest in the industry across print, digital and events.


In addition to their strong readership they deliver comprehensive editorial coverage on the produce category. They are a reliable partner for a number of the industry's key trade shows including the FPFC Fresh Produce Floral Council, PMA (The Produce Marketing Association), CPMA (Canadian Produce Marketing Association, and United Fresh. They also devote resources to our LIVE events such as their Retail Dietitian Symposium.


Other examples highlighting how Limoneira is sustainable can be viewed here.
Limoneira On Guojiguoshua.com


In March Limoneira was featured on GUOJIUOSHOA.COM a popular website for produce in China. China is an immense market and the government has been highlighting the importance of health and nutrition. China's youth obesity in the country is a major health concern according to the WHO (World Health Organization) with overall rates of obesity below 5% in the country, but greater than 20% in some cities. Despite this concentration of obesity, the sheer size of China's population means that over one fifth of all one billion obese people in the world come from China. Limoneira lemons are an important component in a healthy diet and distribution is increasing in this important export market.


Mabel Zhuang is the creative force behind Guojiguoshu and founded her consultancy after serving for 5 years with the United States Foreign Agricultural Service in Shanghai. She provides services to PMA in China, Asia Fruit Logistica and a number of agricultural companies. Her firm helped organize the recent PMA Fresh Connections China Conference in Shanghai.


Guojibuoshu currently has 6000-7000 unique visitors to their website and 20,000 page views on a monthly basis. The company's messaging is also distributed through wechat, China's most popular Chinese social media platform.
Batter Up - Limoneira Featured In Meijers Advertising


The 2015 Major League Baseball season began on Sunday, April 5, 2015 with the St. Louis Cardinals visiting the Chicago Cubs at the newly refurbished Wrigley Field, and will end on Sunday, October 4, 2015.


Limoneira provides lemons to Meijer's stores in the Midwest and their in-house graphic design team put together a very creative treatment called "Relief Pitcher" highlighting all the great things they have "to keep your bases covered".


We loved the ad from our partners at Meijers and love all of the great goods and services they provide for their loyal customer base.


About Meijer

Meijer, Inc. is a regional American hypermarket chain with its corporate headquarters in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering the modern supercenter concept in 1962. About half of the company's 200 stores are located in Michigan's Lower Peninsula, with additional locations in Illinois, Indiana, Ohio, and Kentucky. Based on 2013 revenue, Meijer is the 27th-largest retailer in the United States.

Limoneira New Work Force Housing At Aguacate Loop


At the Aguacate Loop project off Foothill road between Santa Paula and Fillmore, 57 of Limoneira's 71 new agriculture workforce housing units have recently been unveiled. These are spacious two and three bedroom homes with two bathrooms and judging from Rosie Castillo, Limoneira's property manager, demand is strong. In an earlier Company press release, Harold Edwards stated that "We are excited to expand our rental business with the additional agriculture workforce housing units. Our rental business is a steady and predictable revenue stream that provides us with a dependable source of annual cash flow. In addition, it provides Limoneira the unique ability to offer housing to agriculture workers and our employees, which in turn helps provide us with a consistent source of labor that is core to the success of our agribusiness." The total cost of the new 71 work force housing unit development was $8.5 million.
Look, It's Gus Gunderson At Whole Foods


Whole Foods Markets is highlighting local growers in their marketing efforts. While lemons aren't grown everywhere in the U.S. Californian's are lucky to have them literally right around the bend. Gus Gunderson, Limoneira's Director of Southern Farming Operations profile graces Point of Purchase Displays in the Whole Foods at the Collection in River Park (Oxnard, California). We think Gus is the perfect fit for this great grocery retail partner.
Limoneira Winner's Block


This month our lucky winner is Kelly Davis from Houston, Texas. As our monthly winner, Kelly has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Kelly!!!


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at www.Limoneira.com.


Be sure to check out our other contests and drawings for additional changes to win prizes.