December 2014

Gordon Kimball Elected As Limoneira Board Chairman


During the November 18th Limoneira Board Meeting, Gordon Kimball was elected as the Company's board chairman. Mr. Kimball has served as a director of the Company since 1995 and is a member of the Limoneira Audit Committee. Mr. Kimball has been president of Kimball Engineering, Inc., which provides race car design and production services, since 1994. He is also managing partner of Kimball Ranches, a 110-acre avocado ranch near Santa Paula, California. Prior to this, he designed Formula One race cars in England and Italy for McLaren International, Ferrari and Benetton Racing. He has also designed Indianapolis race cars for Parnelli Jones, Chaparral and Patrick Racing teams. He graduated from Stanford University where he earned his Bachelor of Science and Master of Science degrees in mechanical engineering.


"It is with pleasure that I accept the election to Limoneira's Board Chairmanship", said Mr. Kimball in the press release announcing the election. "I grew up in Santa Paula, and this great company has been part of my history. I'm excited about the opportunities before us."


Harold Edwards, Limoneira CEO, said "Gordon has played an integral role in Limoneira's development. His guidance has been invaluable as we've made acquisitions and grown our lemon business. He has the confidence of Management and his fellow board members".
Limoneira Water Ponds - The First Of Their Kind, Produce Clean Water For Ag Purposes


Over the past year, an innovative project to treat water naturally has been taking shape behind one of Limoneira's solar arrays. Mark Palamountain, Limoneira's director of business development and business integration said, "This is a cost-efficient way of treating water by using plants and gravity to provide clean water which can be used for irrigating Limoneira's orchards."


Utilizing gravity, the untreated water flows through a series of ponds which contain plant material to filter out impurities. Alex Teague, Limoneira's COO said, "This project is about a third of the cost of capital to provide an equivalent amount of water from conventional sources. It also reduces the need for groundwater pumping and has a much smaller carbon footprint. It's the first system of its kind in the country and provides a model for rural municipalities elsewhere."
Issue: 58
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Table of Contents 

Gordon Kimball Elected As Limoneira Board Chairman
Limoneira Water Ponds The First Of Their Kind, Produce Clean Water For Ag Purposes
Holiday Celebrations In Limoneira's Export Markets
Whole Foods Campaign Announces Responsibly Grown
The Furrow - John Deere's Publication Features Limoneira
Patrick Reynolds Creates The Best Lemon Cocktail In Los Angeles At Limoneira's Mixology Contest
This Holiday Season Give The Gift Of Good Taste Through Limoneira Lifestyles
Megan McCarthy - Atlanta Based Chef And Recent Addition To Limoneira's Global Opinion Leaders
7 Amazing Benefits Of Drinking Lemon Water
Limoneira Winner's Block

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Holiday Celebrations In Limoneira's Export Markets


Limoneira is a major exporter to a wide variety of countries. The world is shrinking, and the 24/7 news cycle and revolutionary social marketing tools are making what seemed distant and unfamiliar, more accessible. Nevertheless, we celebrate our cultural differences because they add novelty and richness to our lives. Christmas is a Christian holiday, and many of the Asian countries that Limoneira exports to are primarily Muslim. However, in these countries, some Western holiday festivities have been introduced. We all have our traditions around the holidays, and we thought it would be fun to look at customs abroad.




Christmas Lights in Tokyo
The first recorded Christmas in Japan was a Mass held by Jesuit Missionaries in Yamaguchi Prefecture in 1552. Some believe that unrecorded celebrations were held before this date, starting in 1549 when Saint Francis Xavier arrived in Japan. Christianity was banned throughout Japan in 1612. However, a small enclave of Kakure Kirishitan ("hidden Christians") continued to practice underground over the next 250 years.


Christianity in Japan, along with Christmas, reemerged in the Meiji period. Influenced by America, Christmas parties were held, and presents were exchanged. The practice slowly spread, but its proximity to the New Year's celebrations made it a smaller focus of attention. During World War II, all celebrations, especially American, were suppressed. From the 1960s, with an expanding economy, and influenced by American TV, Christmas became popular again. It was further romanticized by the many songs and TV series that presented Christmas as sentimental, for example "Last Christmas" by Exile. The birthday of the present day emperor, Akihito, on December 23 is a national holiday, further reinforcing this holiday season. Businesses close soon afterward for the New Year, reopening after January 3.


Encouraged by commerce, the secular celebration of Christmas is popular in Japan, though Christmas is not itself a national holiday. Gifts are sometimes exchanged, and Christmas parties are held around Christmas Day. Japanese Christmas cake, a white sponge cake covered with cream and decorated with strawberries, is often consumed and Stollen cake, either imported or made locally, is widely available. Christmas lights decorate cities, and Christmas trees adorn living areas and malls. Christmas Eve has become a holiday for couples to spend time together and exchange gifts.




In China, December 25th is not a legal holiday. However, it is still designated as a public holiday in China's special administrative regions of Hong Kong and Macau, both former colonies of Western powers with (nominal) Christian cultural heritage.


In the mainland, the small percentage of Chinese citizens who consider themselves Christians unofficially, and usually privately, observe Christmas. Many other individuals celebrate Christmas-like festivities even though they do not consider themselves Christians. Many customs, including sending cards, exchanging gifts, and hanging stockings are very similar to Western celebrations. Commercial Christmas decorations, signs, and other symbolic items have become increasingly prevalent during the month of December in large urban centers of mainland China, reflecting a cultural interest in this Western phenomenon, and, sometimes, retail marketing campaigns as well.


Hong Kong


In Hong Kong, where Christmas is a public holiday, many buildings facing Victoria Harbor are festooned with Christmas lights. Christmas trees are found in major malls and other public buildings and in some homes as well, despite the small living area. Catholics in Hong Kong can attend Christmas Mass.




Christmas is celebrated more widely in Taiwan than in mainland China. Although not many people in Taiwan are Christians (about 5%), many stores will sell Christmas related items at Christmas time. It's also not a national holiday in Taiwan. Even so, most children know about Santa Claus. Popular English schools offer a full Christmas festival, complete with gift exchanges, singing, and of course, a visit to the school from Santa. Many schools perform Christmas pageants or plays with sugar plum fairies, reindeer, snowflakes, elves and other Christmas characters singing on stage for parents.




Because Christianity and Western culture are both fairly new in Korea, most of the Christmas celebrations are very similar to those found in Europe and the United States. Young children eagerly await the arrival of Santa Haraboji, or Santa Grandfather, on Christmas Eve. Friends and family members may also exchange gifts for Christmas in Korea. A formal dinner is a popular way to celebrate the holiday with family members, though the menu usually includes popular Korean dishes such as sweet potato noodles, rice cake soup, barbecued beef (bulgogi), and spicy pickled cabbage (kimchi)
Colorful Christmas greetings in Malaysia



Although Christmas is a public holiday in Malaysia, much of the public celebration is commercial in nature and has no overt religious overtones. There is caroling in some malls and the audiences are comprised of people from various demographic groups and religions. Malaysians from all walks of life spend the Christmas holidays visiting their friends with their families. Though it is quite fun to spend Christmas at one of the islands of Malaysia, for example at Langkawi or Penang, the most popular place in Malaysia to visit around Christmas is Cameron Highlands. The highlands have a cooler climate, and the setting is perfect to replicate a more traditional cold Christmas Eve.




Christmas in the Philippines, one of two predominantly Catholic countries in Asia, is one of the biggest holidays on the calendar and is widely celebrated. The country has earned the distinction of celebrating the world's longest Christmas season, with Christmas carols heard as early as September 1st. The season is traditionally ushered in by the nine-day dawn masses that start on December 16th, known as the "Misas de Aguinaldo" (Gift Masses) or "Misa de Gallo" (Rooster's Mass) in traditional Spanish. These masses are more popularly known in the Tagalog language as the "Simbang Gabi." Usually, aside from the
Par�ls−ornamental, star-shaped Christmas lanterns, are an iconic display during the Filipino Christmas season.
already legal holidays which are Rizal Day (December 30th) and New Year's Eve (December 31st), other days in close proximity such as Christmas Eve (December 24th), Ni�os Inocentes (December 28th), and the Epiphany (traditionally, January 6th but now on the first Sunday of January) are also declared non-working days.




Christmas is a public holiday in Singapore that is widely celebrated. The Christmas season is also a popular period for shopping centers and businesses to conduct year-end sales, offering discounts and promotions that tie-in with the festivities. The famous Singaporean shopping belt, Orchard Road, as well as the Marina Bay area, features lights and other decorations from early November until January 5th.


Feng is a dish that makes its appearance during Christmas and is considered an acquired taste. It is a rich Eurasian stew made of pig innards (intestines, heart, stomach, liver, kidney, lungs) with ground spices and plenty of garlic, shallots and ginger.


Devil Curry, a hot and fiery red specialty, is believed to have originated with the Eurasians of Malacca in Malaysia, and then brought to Singapore. It is prepared using the traditional Christmas meal leftovers and includes ham, sausages, roast turkey, and roast pork, as well as cabbage, carrots, onions and tomatoes.


Sugee Cake, a traditional Malaysian Christmas dessert, is crumbly and bursting with flavor. It is made with plenty of chopped almonds, semolina, butter, eggs, and a touch of brandy.




Vietnam used to be part of the French empire and there are still French influences in the country's Christmas traditions. Many Catholic churches display large nativity crib scenes or 'cr�che' with nearly life-size statues of Mary, Joseph, baby Jesus, the shepherds and animals. Not many people in Vietnam are Christians, but many that are often attend midnight mass services.


In Vietnam, Christmas Eve is often more important than Christmas Day. In Ho Chi Minh City (the largest city in Vietnam, formerly Saigon) people go to the city center, where there is a Catholic cathedral. The streets are crowded with people on Christmas Eve and cars are not allowed in the city center for the night. People celebrate by throwing confetti, taking pictures and enjoying the Christmas decorations and lights of big hotels and department stores. Many cafes and restaurants are open for people to enjoy holiday fare.




In Australia, Christmas comes in the middle of the summer holidays. Children have their summer holidays from early to mid-December to early February. Australians hang wreaths on their front doors and sometimes go Christmas caroling on Christmas Eve. People also decorate their houses and gardens with Christmas trees, lights and bunches of 'Christmas Bush', a native Australian tree with small green leaves and cream-colored flowers. In summer, the flowers turn a deep, shiny-red over a period of weeks (generally by the week of Christmas in Sydney).


In each state capital city there is a large "Carols by Candlelight" service. Famous Australian singers help to sing the carols, and these are broadcast on TV across the country. When he gets to Australia, Santa gives the reindeer a rest and uses kangaroos or "Six White Boomers" (a popular Australian Christmas song). He also changes his clothes to for more comfortable attire for the warm climate. On Boxing Day, the day after Christmas, most people visit their friends and often have barbecues at the beach. A famous yacht race, sometimes referred to as the Bluewater Classic, from Sydney, New South Wales to Hobart, Tasmania also begins on Boxing Day.


New Zealand


In New Zealand, like its neighbor Australia, Christmas comes in the middle of the summer. Many people camp or are at their baches (holiday homes) for Christmas. Many New Zealanders have a barbecue for Christmas lunch consisting of venison, ham, other exotic meats or shrimp and fish. New Zealanders also have hot fruit pudding with custard and ice cream and cold desserts such as pavlova and whipped cream, meringues, cold fruit salad, jelly and ice cream. In the Maori language Happy/Merry Christmas is "Meri Kirihimete".




Although most people in Indonesia (about 85%) are Muslim, about 10% of the population is Christian (approximately 20 million people). Indonesian Christians usually go to church services on Christmas Eve and Christmas Day. In most churches and cathedrals, people create nativity scenes and use them as part of a nativity drama performance.




Since Chile is located in the southern hemisphere, Christmas arrives in the middle of summer. Children have finished their year of school and enjoy the warmer temperatures and the long summer days.


Chileans refer to Santa as "Viejito Pascuero" (meaning "Old Man Christmas") or even "Papa Noel." Like many other parts of the world, he travels by sleigh and reindeer and brings toys and gifts to good boys and girls.


Families usually gather together by late afternoon on Christmas Eve to begin the celebration and a large dinner is served in the late evening. This consists of typical Chilean foods and oven roasted chicken or turkey. Pan de Pascua, a sweet fruit cake dessert, is always a staple for this holiday.


A traditional drink called "Cola de Mono" or "Monkey's Tail," made from coffee, milk, liquor, cinnamon, and sugar, is served during Christmas time and New Year's.


Medell�n River during the lighting of Medell�n


Christmas is a public holiday in Colombia and is primarily a religious celebration. Presents are brought by El Ni�o Jesus/Ni�o Dios (Baby Jesus). While Christmas decorations may be put up as early as the beginning of November, the unofficial start of Colombian Christmas festivities takes place on December 7th, D�a de las Velitas, or "Day of the Candles." At night, the streets, sidewalks, balconies, porches, and driveways are decorated with candles and paper lanterns, which illuminate cities and towns in a yellow glow to honor the Feast of the Immaculate Conception on the following day, December 8th. In many cities, especially in the city of Medellin and along the Medellin River, and even in small rural towns, neighbors get together and decorate entire neighborhoods, turning streets into virtual "tunnels of light." Many radio stations and local organizations hold contests for the best display of lights, making the competition for the best light show a serious event.




Early Peruvians immediately identified with the festival of Christmas due to the rural nature of the nativity story, with the baby Jesus being born in a barn. The Andean people put together nativity scenes in churches and homes, perform dances and plays, and cook typical dishes. Most families buy the pieces for their nativity scenes at the fascinating market of Santurantikuy (the buying of the saints), held in the Plaza de Armas on the 24th of December. They will keep their nativity scenes on display until La Bajada de los Reyes (the arrival of the three wise men) on January 6th.


Andean people also produce a wide range of handicrafts such as nativity scenes in Huamanga stones, altarpieces featuring images related to Christmas, and pottery or carved gourds called "burilados" decorated with Yuletide scenes.


In Cusco, Christmas Eve, known as "Noche Buena," is when families get together, celebrate and exchange gifts. Paneton, a cake/bread filled with fruits, is very popular, as are hot drinks of chocolate. In the week preceeding Christmas, it is also popular for communities and churches to organize "chocolatadas" where people offer poor children a cup of hot chocolate and perhaps a small gift. The lines for chocolatadas are a distinct feature of Christmas in Cusco.


United Kingdom


In the United Kingdom, during the holiday, most families have a Christmas tree (or maybe even two) in their home. Christmas trees were first popularized in the UK by Prince Albert, the husband of Queen Victoria. Prince Albert was German, and thought that this traditional German practice would become a pleasing way to celebrate Christmas in England. Holly, ivy and mistletoe are also sometimes used to decorate homes or other buildings.


Most villages, towns and cities are decorated with Christmas lights. Often, famous personalities turn on the lights. The most notable Christmas lights in the UK are on Oxford Street in London and thousands of people travel there to watch the big "switch on" around the beginning of November.
Whole Foods Campaign Announces Responsibly Grown


Whole Food's "Responsibly Grown" system rates fruits, vegetables, and flowers as "good," "better," and "best" based on suppliers' farming practices. It's meant to empower consumers with more information about the relative environmental impact of the produce customers are purchasing.


Limoneira applauds this effort. We have been committed to producing sustainably for more than a century and stewardship is part of our Company's mission statement. Recent Limoneira grocery trade publications advertising reflects the Company's many sustainability initiatives. New sustainability/stewardship icons have been developed to easily reference these efforts and these will be introduced more widely in 2015.

The Furrow - John Deere's Publication Features Limoneira


John Deer's publication, "The Furrow," with a circulation of approximately 2 million readers, has been widely respected for more than a century. The publication's February issue is an annual special edition and these award-winning issues have been popular with readers. Previous issues have focused on important aspects of agriculture and topics such as water quality, soil health and feeding 9 billion people by 2050. This year the editors challenged themselves with a topic called "The Long View: Creating Ag's Future." Multigenerational farming concerns were identified and interviews were conducted to determine how these entities were capitalizing on their long-held, multigenerational values to help align their operations for the future. Sustainability is a big part of this as is environmental stewardship, but also topics such as innovative marketing as a tool to help keep a farm viable.


The editors of the publication were intrigued with Limoneira's narrative, and you can read their take on the Limoneira story by visiting our website.


To view the article click here.
Patrick Reynolds Creates The Best Lemon Cocktail In Los Angeles At Limoneira's Mixology Contest


Reynold's Winning Lemon Cocktail Will Advance Him to the Final Round in 2015


Patrick Reynolds, bartender at Wildcat Lounge and writer of "Farm to Bar" at SB Independent, created Manāwatrois, an original concoction that has been crowned the best lemon cocktail in Los Angeles. Reynolds competed against some of Southern California's most distinguished bartenders as they mixed up their most inventive recipes at the Sofitel Los Angeles in Beverly Hills on November 18th. This event officially kicked off an international series of Limoneira mixology contests that will take place around the world throughout 2015.


Translated, Manāwa means "lemon" in Thai. In this Thai-inspired cocktail, Reynolds uses lemons three ways, thus the cocktail's name, Manāwatrois. The balanced flavors remind the palate of Thai food: spicy, aromatic and exotic.


While competitors mixed it up, party guests watched the bartenders- in-action while enjoying other party refreshments including assorted hors d'oeuvres and desserts prepared by Chef Marius Blin of Sofitel Los Angeles, Diabolo sparkling French soda, internationally-inspired wine blends from Four Brix Winery, handcrafted Italian liqueurs from Ventura Limoncello Company, and lemon-centric libations from Greenbar Craft Distillery. Guests also had the opportunity to sample the various cocktails that were created that evening.


The panel of judges included Hadley Tomicki, editor at Urban Daddy, Lanee Lee, contributor to Voyage Vixens and FoodableTV, Elana Lepkowski of Stir and Strain, 12 Bottle Bar's David Solmonson, and Beth Fisher of Busy Beth's Blog.


Upcoming contests following the Los Angeles kick-off will be held in other major U.S. and international cities including Chicago, Hong Kong and New York. Reynolds will eventually compete with other top mixologists from around the globe in 2015 in a final round for a chance to win a grand prize.


Other contest participants included Vincent Anter of FIG Santa Monica, Christopher Hewes of Argyle Hollywood, Michael Nemcik of Red Clay, Melodie Murphy of James Republic, Nic Hirsch of Montage Laguna Beach, Brian Leon of Nobu and Ferrari Watts of Riviera 31.


About Patrick Reynolds


Patrick Reynolds's career as an award-winning bartender started the day his professional cooking career ended. Exhausted and at-risk of burning out in the kitchen, he considered throwing in the towel on his culinary career. Rather than lose one of his rising stars, Chef Ron True, owner of Epiphany (now Arlington Tavern), made the life-changing suggestion of transferring Reynolds from the line to the bar. There, Reynolds would still be able to put his culinary degree to use and would be granted all the creative freedom for which he had been yearning. Over eight years later Patrick is now recognized as one of the top mixologists in the region, known for his "Farm to Bar" article in the SB Independent ( and creative use of homegrown ingredients, particularly herbs, citrus and home-made shrubs. When he's not acting as brand ambassador of Cutler Artisan Spirits, you can find Patrick leading tours through the Santa Barbara farmers market and making daily menus from his findings at The Wildcat Lounge with the motto, "Honor, awareness and, above all, respect."

This Holiday Season Give The Gift Of Good Taste Through Limoneira Lifestyles


Limoneira Lifestyles offers a wide variety of orchard fresh gift baskets and boxes, natural lemon and avocado skin care items and interesting gifts for friends and family.


California Christmas Celebration


Gourmet citrus ripened in our beautiful Southern California orchards are available for lavish gift-giving. Having lovingly cultivated our citrus orchards for generations, our extra care still shows today as we hand-select each fruit for optimal ripeness and quality. This bountiful basket makes the perfect business or holiday gift and is filled with Navel oranges, premium lemons, tangerines, Moro Blood oranges, and limes. Our delicious almonds and pistachios provide a wonderful salty-sweet balance. Gift Contents include 4 Navel oranges, 4 lemons, 4 tangerines, 4 Moro Blood oranges, 2 limes, 8 oz. pistachios, 8 oz. almonds, 8 oz. chocolate covered almonds.

Lemon Sugar Candle


Imagine the scent of fresh lemons out in the orchard on a nice spring day. Our lemon sugar candle captures that fresh and rejuvenating fragrance and blends it with sweet and subtle hints of vanilla and sugar. Each candle is 4oz and also makes a great decorative piece with its brushed aluminum encasing. This candle makes an ideal gift for any occasion and brings the aroma of our fresh citrus to your home.





Avocado Beauty Delight


Avocados are packed with vitamins, nutrients and healthy fats including vitamin E, vitamin C, potassium, magnesium, monounsaturated fat, and Omega-3 and 6 fatty acids. Avocado lovers will enjoy 6 plump, delicious Hass avocados and reap the beauty benefits of this wonderful fruit with our Limoneira Lifestyles Avocado Mask, Lavender Avocado Facial Cleanser and our new Avocado Body Bar. Use the mask once or twice per week to tighten pores, reduce redness, sooth, tone and brighten skin. The face cleanser is luxurious, creamy and low foaming. It is ideal for sensitive skin but also works well in everyday makeup removal, leaving skin soft, supple and toned. In order to ensure the freshest produce possible, avocados may not come fully ripened at the time of delivery. A ripening bag along with a set of instructions is included in gifts that contain avocados.





Santa and Paula Tile Coaster Set


Liven up any tabletop or desk with our set of Santa and Paula coasters based on the Company's historic packing crate labels, printed on square tiles with a beautiful gloss finish. Each coaster measures 4 1/4" x 4 1/4" x 1/4"





Limoneira Frosted Yellow Shot Glass


Imagine a shot of your favorite beverage (Limoncello, anyone?) in our elegant highball designed shot glasses. These glasses feature a frosted exterior that helps accentuate the look of whatever is being consumed. They have a heavyweight base and are dishwasher safe.





Disclaimer: Fruit selection and exact basket/box may vary by season, delivery location, and product availability.
Megan McCarthy - Atlanta Based Chef And Recent Addition To Limoneira's Global Opinion Leaders


Megan McCarthy's creative culinary experience and enthusiasm brings healthy food to life. She incorporates highly nutritious superfoods into an everyday healthy eating lifestyle while putting her customers at ease in the kitchen. As a healthy lifestyle consultant, spokesperson and chef, she is the Atlanta Botanical Garden's edible garden chef, creating culinary delights freshly harvested right out of the edible garden. She also teaches healthy cooking and lifestyle classes at Whole Foods Markets, The Cook's Warehouse and Strippaggio in-and-around Atlanta as well as 'Lunch & Learns" corporate wellness programs for several companies, including fortune 500 companies in Georgia. She has a special love for teaching kids about eating healthier foods and is working with Georgia public schools and Michelle Obama's "Let's Move/Chef's Move" program to raise a healthier generation of kids.


Megan is also on the advisory board for the Healthy Kids Across America Foundation, bringing healthy eating, exercise and self-esteem building tools to schools across America. Megan provides chef services to corporate trade show clients for FMI (Food Marketing Institute), PMA (Produce Marketing Association) and the International Home & Housewares Show (IHA). She has been regularly featured for her healthier style on HLN for "Weekend Express", Lifetime's "The Balancing Act", and 11 Alive's "Atlanta and Company" sharing her culinary expertise and delicious natural recipes. She develops innovative recipes for national clients such as Disney, Marie's Dressings and Seeds of Change as well as creating locally fresh garden recipes for the Atlanta Botanical Garden, The Atlanta Journal Constitution (AJC) and Edible Atlanta magazine.
7 Amazing Benefits Of Drinking Lemon Water


The amount of water and lemon you consume has a direct impact on your skin. The vitamin C found in lemon helps target free radicals. The damage caused by free radicals can contribute to skin's aging appearance.


When you increase your intake of antioxidants, you're essentially fighting off free radicals. In terms of your skin, this helps reduce the look of wrinkles, while maintaining beautifully clear skin. Lemon water has long been used as a liver stimulant, eliminating toxins from the blood. This process helps skin stay clear of blemishes.


For the other 6 tips, check out our blog here.
Limoneira Winner's Block


This month our lucky winner is Sonia Chopra of Miami, Florida. As our monthly winner, Sonia has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Sonia!!!


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at


Be sure to check out our other contests and drawings for additional changes to win prizes.