March 2015

Limoneira's Gateway Project Moves Forward


On February 17th, another milestone for Limoneira was achieved when Santa Paula's Planning Commission and City Council voted unanimously to approve The Gateway Project (formerly known as East Area I and East Area II) amended specific plan, development agreement and Environmental Impact Report. This followed an 11 year effort and a $55 million investment.


Initial discussions took place in 2004 , with the plan originally being presented to Santa Paula's City Council in 2006. The project then achieved an 83% approval from the voters of Santa Paula in a SOAR (Save Our Agricultural Resources) vote in 2008 and was followed by a three year effort to change greenbelts and overcome other regulatory hurdles.


The Gateway will have something for everyone in Santa Paula. New homes, shopping opportunities, parks and greenways, educational facilities, and office and commercial space are all part of this new live-walk-work project. Following the vote, Harold Edwards, Limoneira's CEO said "it was now "Santa Paula's time to prosper".


The coming months will see grading and infrastructure work at the property and improved lots will be sold to home builders, three of which have made the shortlist from an original 41. "We had a tremendous amount of parties interested in Santa Paula," especially following the Great Recession that brought the housing market to a standstill starting in 2008, said Mike Penrod, Gateway Project Director. He noted that the development will be controlled to ensure that Limoneira's partners would have the same belief and perspective about the project that was envisioned by everyone on the team.
Director General Masayuki Yamashita, Ministry Of Agriculture, Forestry And Fisheries Visits Limoneira


Limoneria has been exporting citrus to Japan for more than 80 years. Limoneira lemons make their way to millions of Japanese consumers through retailers such as Aeon (The largest retailer in Asia) and Japanese food service establishments. This past February, Director General Masayuki, Yamashita, Director General of the Ministry's Policy Research Institute for Agriculture, Forestry and Fisheries and his team visited Limoneira as part of the Ministry's fact finding trip organized by the Japanese Consulate in Los Angeles.


Director Yamashita and his team toured Limoneira's packinghouse, met with Limoneira's Senior Management and had discussions with Limoneira's global sales team.


The Policy Research Institute of the Ministry of Agriculture, Forestry and Fisheries (PRIMAFF), was established in April 2001, as the sole national policy research organization engaged in the study and research of the policies related to agriculture, forestry and fisheries. The Ministry of Agriculture, Forestry and Fisheries (MAFF) of Japan has been working on planning and promoting relevant policies adapted to the new age, under the Basic Law of Food, Agriculture and Rural Areas.
Issue: 61
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Table of Contents 

Director General Masayuki Yamashita, Ministry Of Agriculture, Forestry And Fisheries Visits Limoneira
E-Mart Management Visits Limoneira
Spring Cleaning Is Just Around The Corner
And From Everyone's Favorite Domestic Goddess
Limoneira's Green Cleaning Opinion Leaders
Limoneira Participates In Loblaw's Farmers Market Program
Limoneira Lemons Stroll Along At WHRO Public Radio Strolling Supper Party In Virginia
Limoneira Participates In Recent NACE Event At The Museum Of Ventura County-Agricultural Museum
Limoneira Lemons At Westlake "Let's Bake A Difference" Event
Limoneira Winner's Block

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E-Mart Management Visits Limoneira


One of Limoneira's lemon customers is E-Mart, the largest retailer in Korea and part of the Shinsegae Group. E-Mart has approximately 140 stores across Korea and acquired Wal-Mart Korea. It was also the first Korean retailer to enter China. This past month, senior management from E-Mart Korea visited Limoneira to tour the Company and build upon what is already a great relationship. Following presentations, members of the team took a "hay-wagon" ride around the property and saw orchards, Limoneira's solar facility, Limoneira's new water project, workforce housing, the existing packing house and new packing house construction.
Spring Cleaning Is Just Around The Corner - Limoneira Lemons Can Help


Although half the country is still experiencing record cold temperatures, spring officially begins March 20th, and one of the rites of spring is the annual cleaning fest. Households across the land will be dusting it off, shaking it up and throwing it out.


Recent trends from Datamonitor demonstrate that 74% of consumers globally are concerned about the safety/harshness of chemicals used in their household cleaning products. This has contributed to a stronger interest in "natural" or "naturally derived" ingredients, with three in five consumers agreeing that household cleaning products formulated with natural ingredients are better for them.


Lemons are a great natural cleaner and Limoneira's website is chock-a-block with handy lemon cleaning tips.
And From Everyone's Favorite Domestic Goddess.......


There are few rites of spring more satisfying than the annual clean. For many people, however, the pleasure comes only after the work is finished. Your spring cleaning may never become effortless, but you can make the project more manageable -- and even enjoyable. This printable checklist offers an overview of everything you need to know -- including information on cleansers, stain removal, fabric care, and storage -- to zip through the process and arrive at a happy end. After you read through the tips and techniques, tailor the list to your home and yard. Create a realistic schedule, keeping in mind that a single weekend won't suffice, as you'll need several days for more involved projects, such as shampooing carpets and organizing closets. Whether you prefer to proceed from the attic to the basement or start outdoors and wind your way inside, focus on one task at a time. And be sure to enlist the help of family members.


Check out More of Martha's great tips here.


Source: Martha Stewart Living
Limoneira's Green Cleaning Opinion Leaders


Natural, green cleaning is growing in popularity as families become more concerned about being exposed to harsh chemicals found in many cleaners on the market. The amazing lemon has a number of properties that make it your perfect household cleaning partner. Limoneira has partnered with a number of cleaning experts. These individuals are knowledgeable and customer focused and can help make environments sparkle naturally. During the months of March and April, we will be sharing their tips with our grocery customers' shopper networks.


Diana Seablom - Boston


Diana Seablom is the owner of Green Cleaning of Newburyport in Massachusetts. The Company has carefully chosen products that are free of harsh chemicals, are biodegradable and toxin-free. Diana and her team are proud to bring her clients an environmentally-friendly choice, and they use products that are healthy solutions for the air, surfaces, fabrics, pets and people within their clients homes, and for the community and environment outside of it. The Company's many testimonials on its beautifully designed site attest to the excellent level of customer service employed. (


Kathleen Bands Schindler - Baltimore


Kathleen Bands Schindler is passionate about cleaning. Currently Vice President at My Cleaning Service Inc. where she is a third generation successor, Kathleen has utilized her BA in Business Management from Washington College to institute improvements to keep this cleaning leader at their industry's forefront. She has been instrumental in upgrading the Company's technology, quality control and account management and she believes that cleanliness is paramount for personal health and a sustainable environment. She was recognized by the Maryland Daily Record's "20 IN THEIR TWENTIES" as an up and comer who are successful by or before the age of 30. This edition recognizes honorees on the basis of professional accomplishment, civic involvement and achievement. (


Louise Taillon - Toronto


Louise Taillon has been active in the cleaning industry for over 25 years. Today she is Director of Training for The Sani Marc Group. She is responsible for managing all aspects of the company Training Program for both employees and clients. Louise is a frequent guest speaker on green cleaning, cleaning for health and how to successfully implement corporate sustainability programs. She also has experience in implementing Business Continuity and Corporate Pandemic Plans, helping businesses protect their employees and investments in the event of sudden outbreaks or loss of critical business components. Louise is a graduate of Ryerson University, is a LEED Green Associate, is an Expert Sustainability Professional (ESP), and is currently studying to become an accredited LEED Professional.


Saudia Davis - New York


Saudia Davis began GreenHouse Eco-Cleaning with a mission to honor her grandmother, a housekeeper from the West Indies. Saudia's grandmother lost a battle with cancer and her family speculated, with plenty of evidence, that decades of inhaling toxic fumes from cleaning chemicals had made her sick. This became the impetus for GreenHouse Eco-Cleaning. The company offers top notch residential and commercial cleaning services. Additionally, Saudia, like the Limoneira Company, believes in community. Saudia's grandmother worked hard, but never had the opportunity to advance. Saudia's company not only creates jobs, they find, foster, and celebrate greatness for an underserved community.


Shelly Baker - Denver


Shelly Baker is the owner of Denver based An Angel's Touch, LLC (WCF Commercial Green Cleaning Co). Shelly's company detailed green cleaning company specializing in residential and commercial detailed cleaning company, serving Denver and the surrounding front range areas, specializing in eco-friendly, environmentally safe "green" cleaning services, using non-toxic, biodegradable "certified" green cleaning products and recycled/recyclable cleaning supplies. Their detailed cleaning services include healthy house cleaning, personal organization and housekeeping services; rental and investment property clean-ups; apartment move-ins and move-outs; foreclosure cleans and reo property preservation services; commercial building and office cleaning (including parking areas and window washing); residential and commercial phase and final new construction and remodel cleans; commercial and industrial janitorial services and day, night and weekend interior building and exterior landscape and parking lot/garage porter and groundskeeper property.
Limoneira Participates In Loblaw's Farmers Market Program


Gus Gunderson, Limoneira's Director of Southern Farming Operations (25 years so far with Limoneira), and Tomas Gonzales, Manager of Food Safety and Sustainability (On the Limoneira team for 42 years at this point!), grace Limoneira's 2 and 3 pound bags of Limoneira lemons at Loblaw's Farmers Market program. The Program highlights the farmer's behind the delicious produce in Loblaw's produce aisles.


Loblaws is a supermarket chain with over 2000 stores in Canada, headquartered in Brampton, with stores across British Columbia, Alberta, Ontario and Quebec. Loblaws is a division of Loblaw Companies Limited, Canada's largest food distributor.

Limoneira Lemons Stroll Along At WHRO Public Radio Strolling Supper Party In Virginia


On February 23rd, Limoneira's Meyer lemons were on hand for the fifth annual WHRO Strolling Supper Party showcasing Coast Virginia Magazine's Platinum Plate Award Winners. The event included a food-themed silent auction, live entertainment and samples from some of Coastal Virginia's best restaurants as selected by CoVa food editor Patrick Evans-Hylton and his panel of Platinum Plate critics. Guests were treated to a cooking demonstration by Vivian Howard of A Chef's Life on PBS. All proceeds benefitted WHRO, public media. WHRO-TV digital channel 15 is the Public Broadcasting Service (PBS) member Public television station for Hampton Roads, Virginia (the Norfolk-Portsmouth-Newport News television market DMA). It is owned by the Hampton Roads Educational Telecommunications Association (HRETA), a consortium of 19 Hampton Roads and Eastern Shore school systems.
Limoneira Participates In Recent NACE Event At The Museum Of Ventura County-Agricultural Museum


Much mayhem was on hand at a recent NACE (National Association of Catering Events at the Museum of Ventura County's Agricultural Museum located in Santa Paula. The evening included a "Project Runway" meets "Cutthroat Kitchen" style party-planning competition. Teams brought their creative juices to the program to put together an event using new and fresh ideas and proposals consisted of table set up, center piece, theme, fundraising component, entertainment, and menus. The National Association for Catering and Events (NACE), the oldest and largest catering association in the world, encompasses all aspects of the catering and events industry. Dedicated to promoting career success for its members and the professionalism of the industry, NACE offers educational programs, professional certification, chapter initiatives, networking opportunities, recognition and awards programs, a job bank, community service projects and the industry's most prestigious annual conference. In helping its members enhance their business and careers, NACE helps the industry reach its highest potential.


Limoneira lemons are featured at a number of NACE events-we're happy to support this great organization.
Limoneira Lemons At Westlake "Let's Bake A Difference" Event


On Sunday March 1, complimentary Limoneira lemons and Limoneira Lifestyle Gift Baskets made their way to the Westlake Village Inn for the Let's Bake A Difference Event. A spoonful of sugar made a sweet difference in giving hope to children, adults and their families affected by cancer when over 50 professional and amateur bakers baked up 9,000 sweet surprises for the attendees.

Limoneira Winner's Block


This month our lucky winner is Makiko Itoh from Tokyo, Japan. As our monthly winner, Makiko has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Makiko!!!


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at


Be sure to check out our other contests and drawings for additional changes to win prizes.