November 2013

2014 Food Trends - Lemon Steps Into The Sun 

With the help of a team of more than 100 famous chefs, restaurateurs, and foodies, Sterling-Rice Group, an advertising and branding consultancy based in Boulder, Colorado, identified the top ten food trends that will be served on restaurant menus and line supermarket shelves across the U.S. in 2014 and lemons are at the #1 spot on the list, according to a press release.


The often unmentioned brightener of dressings and sauces, lemon shines as a main ingredient in its purest freshest juice or preserved form. The simple, vibrant citrus will show up in its purest form - juice.


"Lemon is pure. Lemon is versatile. Lemon is nostalgic. For those reasons, it - and not other citrus - will be the flavor of next year," said Kazia Jankowski, associate culinary director of Sterling-Rice Group. "Lemon's bright flavor is fresh and unadulterated. It ties into the cuisines of the Mediterranean, which are growing in popularity. Plus, it brings back memories of lemonade afternoons, Grandma's lemon bars, and summer desserts with lemon meringue pie."


SRG's proprietary research is based on key societal shifts driving long-term food trends. The predictions provide insight for food industry companies to better develop, position, market, and sell food products.


Limoneira Lifestyles - A New Online Experience


A new Limoneira Lifestyle micro-site was recently unveiled just in time for the holidays. This new site which can be accessed independently by visiting or through Limoneira by visiting and selecting the shop tab and scrolling down and selecting Lifestyle gifts. Improved graphics and simplified navigation should make for a happy shopping experience.


We welcome your feedback! If there is something that we don't offer that you'd like, please let us know. Also, don't forget to sign up to receive our latest news and offerings and to be entered into gift drawings.


We also want to know if you experience difficulties when using the site so that we can make modifications. Thank you.
Issue: 46
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Table of Contents 

Limoneira Lifestyles - A New Online Experience
Thanksgiving Around The World
Lifestyles Gifts
Harold Edwards Featured As One Of The Packer 25 - Mary Blackmon
Gourmet Gents - Atlanta - Limoneira Lemon Recipes From Chef Idris
Limoneira Ranch On The Ventura County Farm Day Trail
Community Memorial Hospital Benefactors Ball At Limoneira
Limoneira Winner's Block

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Health Tip:


Helps Increase Production Of White Blood Cells
Mix one tablespoon of lemon juice with water drink daily.  
Thanksgiving Around The World

Prayers of thanks and special thanksgiving ceremonies are common among almost all religions after harvests and at other times. The Thanksgiving holiday's history in North America is rooted in English traditions dating from the Protestant Reformation. It also has aspects of a harvest festival, even though the harvest in New England occurs well before the late-November date on which the modern Thanksgiving holiday is celebrated.


In the United States, the modern Thanksgiving holiday tradition is commonly, but not universally, traced to a 1621 celebration at Plymouth in present-day Massachusetts. The 1621 Plymouth feast and "thanksgiving" was prompted by a good harvest. Pilgrims and Puritans who began emigrating from England in the 1620s and 1630s carried the tradition of Days of Fasting and Days of Thanksgiving with them to New England. Several days of Thanksgiving were held in early New England history that have been identified as the "First Thanksgiving," including Pilgrim holidays in Plymouth in 1621 and 1623, and a Puritan holiday in Boston in 1631.


As President of the United States, George Washington proclaimed the first nation-wide thanksgiving celebration in America marking November 26, 1789, "as a day of public thanksgiving and prayer devoted to "the service of that great and glorious Being who is the beneficent Author of all the good that was, that is, or that will be."



Thanksgiving Day (Canadian French: Jour de l'Action de gr�ce), occurring on the second Monday in October, is an annual Canadian holiday to give thanks at the close of the harvest season. Although the original act of Parliament references God, and the holiday is celebrated in churches, the holiday is mostly celebrated in a secular manner. Thanksgiving is a statutory holiday in all provinces in Canada, except for New Brunswick and Nova Scotia. While businesses may remain open in these provinces, the holiday is nonetheless recognized and celebrated regardless of its status.



Labor Thanksgiving Day is a national holiday in Japan. It takes place annually on November 23. The law establishing the holiday, which was adopted during the American occupation after World War II, cites it as an occasion for commemorating labor and production and giving one another thanks. It has roots in an ancient harvest ceremony (Niiname-sai) celebrating hard work.



The Chinese celebrate August Moon festival, which falls on the 15th day of 8th lunar month of their calendar. Chinese believe that the moon is roundest and brightest on this day. Unlike the famous pumpkin pie, the Chinese delicacies consist of moon-cake. Friends and relatives convey their regard to each other by gifting moon cake.



The celebration falls on 15th of August, which is known as Chu-Sok (meaning "fall evening"). It begins on 14th night and continues for three days. Koreans make a dish called 'Songpyon' unique for that occasion consisting of rice, beans, sesame seeds, and chestnuts. Before having the food, the family gathers beneath the moonlight, in remembrance of their ancestors and forefathers. The children dress in long-prescribed dress dancing in circles with an inherent desire of their blessing.

Lifestyles Gifts


Limoneira Lifestyles is a celebration of the best in 120 years of sustainable California agriculture.  Our company principles influence the selection of every Limoneira Lifestyle product we offer - a respect for the past, with an eye towards a sustainable future.

Orchard Fresh Gifts

With its rich soil and bountiful sunshine, California is recognized as a leading agricultural producer. With over 9,600 acres in production, Limoneira grows, harvests, and packs the highest quality products available. Limoneira avocados, lemons, and specialty citrus can be found in the world's leading restaurants and grocery stores and they can also be delivered direct to your door. Heritage and sustainability are packed in every mouth-watering gift for you, your friends, or business associates. Corporate programs are also available.


Limoneira Skin Care


Every item in Limoneira's skin care line is preservative free, pesticide free, and dermatologist approved. Almost all contain a new compound that is a natural promoter of skin metabolism.


Avocado Face and Body Bar
Skin softening, hydrating, cleansing, mildness, freshness; a skin treatment all by itself, there is nothing like this anywhere - made from pure avocado extracts - safe for baby and yet effective enough to stop visible body acne. This is the one product you take with you if you can only take one - you will not do without "the bar."


Avocado Mask
Soothes, tones, and brightens skin all at once - your skin will feel soft, resilient, and look years younger. A unique formula that combines avocado skin softening and soothing with the healing effects of zinc oxide; super moisturize with naturally derived humectants and natural barrier formers.


Avocado Lip Balm
Natural and organic ingredients coupled with lip plumping polypeptides and vitamin B3 in a delicious flavor mix of vanilla and almond - our lip balm has been put to the test in California's dry high Sierras.


Lavender Avocado Facial Cleanser
Preservative free, ultra mild cleanser from all natural, sustainable plant derived sources. This is a luxurious, creamy low foaming but very effective cleanser that is ideal for sensitive skin but also works well in everyday makeup removal. A treatment product in its own right, it will leave your skin soft, supple, and toned from natural avocado extracts that are at the cutting edge in skin science.


Lemon Avocado Body Butter
A rich, moisturizing skin softener that immediately soothes and hydrates. Natural and organic ingredients, derived from lemon and avocado, provide the essential touch of tone and freshening. Light, fast rub in with long-lasting effects that will clear uneven texture and look of dry skin. Excellent for cold, dry days, and whenever a moisturizing feel to the skin is essential.


Lemon Balm Hand Cleanser
Exceptionally mild for even dry, irritated skin in an all-natural, amphoteric-base of cleansing agents safe enough for a baby. We combine water soluble organic extracts of lemon balm and mandarin lavender, and couple these with glycerin obtained from corn using old fashioned press methods. We then add our own lemon extracts and a touch of rare, extra-fine French lavender oil, and precious bio-saponin from a unique tree bark from the South Pacific island of Vanuatu. It's a smooth, wonderful result that will help reduce irritation and leave your skin clean, supple, and protected


Lemon Balm Moisturizer
A light, elegant, acid-free skin softening formula using natural and organic ingredients centered around essential avocado extract and lemon balm. This is a daily-use formula that has a hint of lavender and camphor to help soothe and repair the visible signs of dryness. For antioxidants, nothing works as well as the epigallocatechins (ECGC) from green tea in combination with vitamin C. This is our most popular product. Once you try it, you'll know why.


Lemon Hand Lotion
Keeps hands feeling soft and hydrated while looking toned and supple. Natural citrus, avocado, and jojoba extracts combine to form an elegant barrier that instantly softens skin and stays with you all day. Continued use will visibly reverse the aged look to skin. Light, tack free formula.
Harold Edwards Featured As One Of The Packer 25


The Packer 25 is a group of professionals who are selected each year for their outstanding contributions to the fresh produce industry. Limoneira CEO Harold Edwards was recently honored for inclusion.


Even though his produce roots are five generations deep in California's lemon growing industry, it's not his familiarity with fruit Harold Edwards' colleagues mention first.


Business savvy is what the sixth chief executive officer of the 120-year-old Limoneira Company is known for. Since taking the top seat at the Santa Paula, California, company in 2003, Edwards has moved the company toward vertical integration, with its supply chain an early target. "We like to link the customers back to the trees," said Edwards, 48.


Another big step was to vertically integrate the marketing of Limoneira's lemons, a duty that had been in the hands of Sunkist Growers for 117 years. "It was absolutely terrifying," Edwards said of leaving Sunkist. "But we realized we were a big player and should have a bigger marketing program. We began selling direct. It completely unleashed our potential." Potential unleashed is how current and former colleagues characterize Edwards' 10 years leading Limoneira. Lee Cole, chairman, president, and chief executive officer for Calavo Growers Inc. works closely with Edwards. The two companies own a percentage of each other. "As a Limoneira board member, I've watched as Harold has developed into a great leader," Cole said. "His financial savvy is a great quality, providing shareholder value for Limoneira." The shift to vertical integration took Limoneira and its shareholder value straight up. Edwards said he is particularly proud that Limoneira's lemon business more than doubled from 2010 to 2012. But growing from 1.4 million 40-pound cartons in 2010 to 3.2 million cartons for 2012-13 is yesterday's news. Edwards wants to hit 10 million cartons within seven years.


From 1992 to 1996, as vice president of finance of Mission Produce, Edwards streamlined the Oxnard, California, grower-shipper's financial operations and helped engineer a successful merger. Earlier in his career he worked for Ralston Purina, rising to general manager of its Agribrands Philippines operation in Manila. Under Edwards, sales volumes increased 16%.


The Packer
The Packer has been a leading source for produce news each week for more than 100 years and is targeted to key decision makers in the produce industry. - Mary Blackmon


Mary Blackmon moved from L.A. back to the South more than three years ago in order to take over her family farm and began learning from passionate farmers who've dedicated their lives, careers - and their livelihoods - to farming in The United States. She has said that these people inspire her and she believes that they are our real stars. She began Farm Star Living because she felt that farmers needed to be better understood and that the farming way-of-life needed to be accessible to everyone. She has learned that our farmers have a lot to say - and a lot of wisdom to share. She shares that valuable insight through her comprehensive site. She also packs a lot of fun into the conversation by including a Farm Fun section which enables visitors to plan trips to working farms and a farm-to-table Finder so that everyone can find a great farm-to-table restaurant.


Limoneira is happy very happy to have linked up with this talent, who is a star in her own right. For more information, please visit

Gourmet Gents - Atlanta - Limoneira Lemon Recipes From Chef Idris


Chef Idris Muhammad, The Executive Chef at Neiman Marcus Atlanta has New Orleans roots that have spanned the globe. He mentions that, "Living abroad and experiencing all kinds of cuisine has allowed me to refine my palate and expand my culinary skills Chef Idris says, "I visualize unique food pairings, and I bring them to creation.


Chef Idris brought the cuisine of the 'Big Easy' to Harlem at Baton Rouge Restaurant, he has worked as Sous Chef at Edelweiss in Atlanta, Georgia, (where he apprenticed under Executive Chef Herbert Steiner, two-time recipient of the Escoffier Award), at Commander's Palace in New Orleans, at Mercer Kitchen in Soho, New York and Bergdorf Goodman, New York.


Trained at the Culinary Institute of America in New York City, the world's premiere culinary college, Chef Idris has since taught culinary arts at the Culinary Training Institute in NYC. Chef Idris says, "Teaching truly allows you to master your craft and it is very rewarding to help others realize their dreams."


In his spare time, Chef Idris volunteers, for causes which he feels improves the 'human' experience. He enjoys teaching others to prepare healthy fare without sacrificing taste and he continues to expand his own knowledge through advanced nutrition and culinary symposiums.


Limoneira was the beneficiary of three of his recent delicious creations-Chicken Piccata with Pink Lemon, Garlic Spinach and Citrus Risotto, Black Sea Bass with Tri Colored Carrots, Pink Lemon Burblanc and Pomegranate Reduction and Pink Lemon Sorbet with Candied Peel.


The Recipes are included here for you. Bon Appetit!

Chef Idris' Pink Lemon Sorbet with Candied Peel


Yield: 2 Lemons



2 Limoneira Lemons

1 cup & 1 tablespoon granulated sugar

� cup water

1 tablespoon heavy cream



Take the two lemons and cut in half lengthwise, take out core and put in separate container. Take a metal spoon and discard the white skin.


Take the lemon peels and one cup of sugar to a half cup of water, put on a low simmer, for 15 minutes, take skins out of water and refrigerate until chilled.


Take the lemon pulp and add the heavy cream in blender with 1 tablespoons of sugar. Blend until smooth. Transfer contents into small metal container and freeze for an hour.


After an hour remove. Take the peel and fill with sorbet, then wrap in plastic saran.


Place back in freezer until firm. Once it's firm slice lemon half in half, which will give you quarters.


Serve as a 'palate' cleanser between appetizer and entr�e.



Chef Idris' Pink Lemon Chicken Piccata


Yield: Two servings



2 6 oz. chicken breast cutlets

1 Limoneira Pink Lemon

2 button mushrooms, sliced

� cup chicken stock

� cup heavy whipping cream

1 tablespoon all purpose flour

1 tablespoon vegetable oil

1 teaspoon of capers

Salt & pepper to taste



Pound chicken breast until tender, season with salt and pepper. Dredge both sides of chicken in flour. Heat pan, add oil and saut�e each side of chicken breast until lightly brown. Remove from pan and set aside.


Take sliced button mushrooms and add to heated pan. Saut�e until golden brown, add chicken stock, heavy cream and capers to pan, lower heat to simmer. Add chicken breast back to pan and let simmer for four minutes.


Cut and then squeeze Limoneira Pink Lemon to taste on chicken, plate and serve with brown rice and a vegetable of choice.

Gourmet Gents


This November, Idris Muhammad, Atlanta Neiman Marcus will serve delectable delights featuring Limoneira lemons at the 2014 Gourmet Gents event in Atlanta.


This festive event began in 1989. Today, the event has been hailed by many as Atlanta's premier gents' cook-off. Gourmet Gents has grown ever more popular in its appeal to the community, attracting over 3,500 attendees eager to sample the food offerings of more than 300 chefs and several of Atlanta's premier restaurants.


Gourmet Gents features fabulous culinary delights, expertly prepared by celebrity chefs and those who boast of being super "gourmet chefs." Donning chef hats and aprons, each Gent is stationed at an individual table to display his culinary masterpiece and offer tasty samples, amidst a backdrop made festive with music, entertainment, and the excitement of the affair.


Nearly 300 Gents compete for the chance to win awards and prizes for the best main course, side dishes, and desserts. First and second place winners are selected by a distinguished slate of female judges who have the enviable task of sampling each delectable offering earlier in the day. Men who participate in Gourmet Gents - some of the city's, and nation's, most prominent business and civic leaders and local TV and radio personalities - are recruited by Coalition members to lend their time and talents to this worthy cause. Gourmet Gents is a major fundraiser for the National Coalition of 100 Black Women, Inc. Metropolitan Atlanta Chapter. Proceeds from the event benefit the organization's "Teens on the Move" program that provides mentoring for disadvantaged teenage girls. For more information, please visit
Limoneira Ranch On The Ventura County Farm Day Trail


This past October, Limoneira hosted families from Ventura County on the first ever Ventura County Farm Day. Ventura County Agriculture is a $2.0 billion economic driver that provides thousands of jobs and provides a rich balance to the region. Hats off to Mary Maranville, SEE AG (Students for Eco-Education and Agriculture) founder, for the inspiration and hard work behind this unique event. SEE AGs mission is to increase the understanding of the food journey from field to consumption and to connect school children to farmland and gardens in their own backyard. This program is teaching kids why they need to care about plants, gardens and agriculture and is inspiring the next generation to become future agricultural managers and stewards of the land.


In addition to Limoneira, participants included Deardorff, Friends Ranch, Houwellings, McGrath, Rancho Del Pueblo, Rio Gozo, Underwood Family Farm and the Ventura County AG Museum.


Additional information can be obtained by visiting
Community Memorial Hospital Benefactors Ball At Limoneira Ranch


This past September, Limoneira Ranch was the setting for Ventura Community Memorial Hospital's Benefactor's Ball. This magical evening helped provide support for CMH and its commitment to serve the needs of the many people in our community.


What originated in 1902 as a single hospital serving its neighbors has today grown into an expansive healthcare system that touches the lives of individuals throughout Ventura County, California, and beyond. For more information, please visit

Limoneira Winner's Block   


This month our lucky winner is Russell Van Kraayenburg of Houston, Texas. As our monthly winner, Russell has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Russell!!!   


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at 


Be sure to check out our other contests and drawings for additional changes to win prizes.