October 2014

Autumn's Alive with Limoneira Lemons


This fall, Limoneira is supporting our grocery and food service customers with our "Autumn's Alive with Limoneira Lemons promotion. We're letting shoppers and visitors know about the delicious recipes that can be made with Limoneira lemons and directing them to our customers. Limoneira's network of opinion leaders in health, beauty, lifestyle and recipes are involved.


The promotion takes advantage of media in customer shopper geographic footprints and also utilizes Facebook, Pinterest, Twitter and Instagram and is part of Limoneira's on-going promotional series -WINTER, SPRING, SUMMER, FALL-EVERY SEASON IS THE PERFECT OPPORTUNITY TO UNLEASH THE NATURAL POWER OF LEMONS.

Harold Edwards, Limoneira CEO Speaks At Jobs For Our Future Event


This past September, The City of Ventura and Ventura College hosted "JOBS FOR OUR FUTURE" an informative event that enabled participants to learn about new ways for their businesses to participate in the resurgence of manufacturing in the United States and Ventura County.


Attendees were also able to discover innovative programs and funding available throughout California to assist businesses and increase jobs and interact with leaders in business, government and education.


Ventura County is increasingly known as a place that provides a wonderful work-life balance. This event demonstrated that there are a number of resources available to businesses currently based here and businesses looking to invest in Ventura County. Harold capped off the event with his talk "Putting it all together, a call to action and your ideas to expand business in Ventura."
Catalina Ipsas - Limoneira Recipe Opinion Leader In Chicago


The ROOF at The Wit in Chicago has been proclaimed one of the three top rooftop lounges in the world by Travel + Leisure Magazine. A glamorous, 7,000 square foot escape on the 27th floor of the Wit, ROOF has earned international praises for its gorgeous design, sweeping views of Chicago, entertainment programming and expressive hand-crafted cocktails and cuisine. Catalina Ispas, one of the Roof's talented bartenders surveys the crowd on a busy evening and doesn't miss a beat. Guests are enjoying views of the city from a cabana booth on the Patio and waitresses scurry with clinking glasses to a happy party at a breathtaking table on the Hangover which jets out over the side of the building. Catalina is on her game-She's polished and professional and even though the crowd is clamoring three deep at the bar, she smiling. "I love what I do," says Catalina, "and this is a great place to bar tend. There's really nothing like it. We have a retractable roof and the ambiance here is amazing". We concur and compliment her on the amazing cocktails she's creating. Catalina knows her craft! www.withotel.com/experience/roof.
Issue: 56
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Table of Contents 

Harold Edwards, Limoneira CEO Speaks At Jobs For Our Future Event
Catalina Ipsas - Limoneira Recipe Opinion Leader In Chicago
Garden Fresh Tours Limoneira
5 Surprising Foods Doctors Swear By
Limoneira Water Bottles And Oranges Provide Runner Respite On The Ancient Trail Of The Southern Mammoths
Michael Hernandez - Key Component Of Limoneira's Global Internship Network
Apurva Kasam, Limoneira Intern At Georgia Tech
5 Fabulous Fruits For Gorgeous Skin
Sustainability Exchange October 15 And 16th
C-Caps Los Angeles - Sweet And Savory Event On October 18th - Makes Culinary Careers Possible
Santa Paula Chamber Of Commerce Innovation/Entrepreneurship Summit And Award Luncheon
Santa Paula, California Highlighted As One Of The Favorite Destinations For Pilots To Fly In "The Town Time Forgot"
Limoneira Winner's Block

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Pomegranate Feta Salad with Lemon Vinaigrette


"This tangy, tasty salad is as easy as it is fresh! Everyone raves over this and begs for more! It's perfect for a light lunch or a garden party!"


Get the recipe here!

Garden Fresh Tours Limoneira


In September, Buyers and Marketing Personnel from Garden Fresh visited Limoneira to learn about the Company's sustainable practices and gather film footage for upcoming marketing campaigns. Limoneira lemons are used in a variety of delicious dishes at the company's Souplantation and Sweet Tomatoes restaurants. Our visitors toured Limoneira's Packing House, Visitor's Center and lemon and A
avocado orchards and enjoyed an al fresco lunch at Limoneira's bocce courts.


The very first Souplantation brought delicious, healthy dining to San Diego in March 1978. Industry experts credit the company as being the first casual eatery brand to serve fresh, wholesome menu options.


In 1983, Garden Fresh Restaurant Corp. was founded through the acquisition of the first two Souplantation restaurants. As the company continued to grow, they began to pursue growth beyond their core Southern California markets. In order to enhance their brand and reflect their dedication to fresh, wholesome ingredients, they adopted the name Sweet Tomatoes for new restaurants outside Southern California. The company now owns 128 restaurants in 15 states and has served over 300 million guests since 1978.
5 Surprising Foods Doctors Swear By


Follow the lead of top nutrition experts with this roundup of the five foods doctors swear by, inspired by my new book of healthy food swaps, Eat It to Beat It:


1. Greek yogurt: Gerard Mullin, M.D., director of the Johns Hopkins Integrative GI Nutrition Services and author of "The Inside Tract: Your Good Gut Guide to Great Digestive Health" Greek yogurt for palatability, satiation and protein content. Yogurt is also great for feeding the good bugs that live in your intestine, which improves the health of your microbiome, the community of microorganisms that live in your body. More and more research is pointing to probiotics as an effective treatment for weight management and obesity. It's amazing that feeding the good bugs actually helps people lose weight. Organic, grass-fed yogurt is best because you are getting a better omega fatty acid profile. When animals are fed corn they produce dairy with more omega-6s, but grass-fed animals produce dairy with more healthy omega-3s.


2. Chickpeas: David L. Katz, M.D., M.P.H., F.A.C.P.M., F.A.C.P., director of the Yale University Prevention Research Center and author of "Disease Proof" Chickpeas. They are, of course, a nutritional powerhouse like most legumes. They are a good protein source, and I especially like turning to chickpeas for protein so I don't need to eat meat. They have figured in the human diet since the very dawn of civilization, so they are nice connection to our ancestral roots. And they figure as well in some of my favorite cuisines from the Middle East. I love good hummus!


3. Dark, leafy greens: Donald D. Hensrud, M.D, M.P.H., chair of the Division of Preventive, Occupational, and Aerospace Medicine at the Mayo Clinic College of Medicine and author of "The New Mayo Clinic Cookbook." For me the best food is dark greens, such as arugula, spinach, and lettuces. They are very low in calories, very high in nutrients, and can be prepared in a variety of ways that taste great -- many different types of salads, pasta dishes, lasagna, sandwiches, pesto, soups, or even a spinach pie! Locally in the summer is best and I always feel good about eating them, there's no downside.


4. Eggs: Robert Lustig, M.D., M.S.L., director of the Weight Assessment for Teen and Child Health (WATCH) Program at the University of California, San Francisco, president of the nonprofit Institute for Responsible Nutrition, and author of "The Fat Chance Cookbook" Eggs! They have lots of high quality protein, especially tryptophan. Protein is satiating, and also you spend more energy converting it to a metabolite that can be burned, which aids in weight management. Eggs got a bad rap in the 1980s because of the cholesterol in the yolk. But it does not raise the small dense LDL, which is the atherogenic particle [the one that forms plaques in your arteries]. Eggs are great by themselves, with many different ways of preparation, or they can be added to foods easily.


5. Avocados: Taz Bhatia, M.D., assistant professor at Emory University in Preventive/Integrative Medicine, director of the Atlanta Center for Holistic and Integrative Medicine, and author of "What Doctors Eat." I swear by avocados! The heart-healthy unsaturated fat in a delicious serving of avocado helps me stay full, which keeps me from snacking too much. Avocados are packed with vitamins C, K and B6 and they contain pre- and probiotics -- keeping my gut healthy!
Limoneira Water Bottles And Oranges Provide Runner Respite On The Ancient Trail Of The Southern Mammoths


This past September, the Moorpark Mammoth Run provided a scenic, healthy workout for runners on the ancient trail of the Southern Mammoths through the beautiful rolling hills of Moorpark. The challenging USATF (USA Track and Field) sanctioned 5K/10K course took runner's breath away. Limoneira water bottles and oranges provided refreshment and reinforced the happy healthy event branding. The race was named after a five-ton mammoth discovered in Moorpark and now at home at the Santa Barbara Museum of Natural History.
Michael Hernandez - Key Component Of Limoneira's Global Internship Network


Michael Hernandez is a go-getter. Following a presentation on Limoneira at Ventura College, Michael contacted Limoneira about pursuing an internship and is now deeply immersed in developing and implementing Limoneira's global internship model.


Interested students from around the world are gaining real world experience and helping Limoneira build communities of fans along the way. In addition to helping recruit interns from universities in the U.S. and internationally, Michael is assisting with the development of what will become "Limoneira Lessons" coursework. Projects link interns with Limoneira's Global Opinion leaders who together support Limoneira's grocery and food service customers marketing efforts.


You can often find Michael on SKYPE or GOTOMEETING calls in discussions with interns around the world discussing great new content that will help reinforce our customer's brands.
Apurva Kasam, Limoneira Intern At Georgia Tech


Apurva Kasam recently joined Limoneira's global intern network. She's based in Atlanta, Georgia and is attending Georgia Tech. Apurva was enrolled in advanced placement and honors classes at Northview High School last year. In addition to her school work, Apurva was involved with SEWA (Selfless Efforts for the Welfare of All), a community service oriented club organized to help people in need. The club has helped local Bhutanese refugees by tutoring teenagers in SAT. She also played the French Horn in Northview's band. Her work experience while in school consists of customer relations, store management, website development and online selling as well.


Apurva will be connecting and collaborating with Limoneira's UNLEASH opinion leaders Tracy Neely, Arianne Fielder and Mary Blackmon in the Atlanta area.
5 Fabulous Fruits For Gorgeous Skin


A recent Huffington Post article, noted that we all know that everyone says you are what you eat, and this is especially true when it comes to your skin. The bad news is that sugary foods apparently lead to the production of molecules that can age your skin. But there are plenty of other tasty foods that are good for you such as Lemons.


Not only can lemons fight against throat infections, indigestion and constipation, and a whole bunch of other troubling health issues, they also can help remove wrinkles and blackheads. The vitamin C in lemons boosts collagen production while the citric acid helps treat acne and pimples. In Mexico, women create a scrub by mixing sugar and lemon juice together. The sugar crystals act as an exfoliant and the lemon juice contains alpha hydroxy acid, found in many anti-aging treatments, which helps remove dead skin cells. (Just make sure you rinse well before you go out in the sun!)


Thank you Huffington Post. Check out more lemon beauty tips by visiting our Beauty Tips Page.
Sustainability Exchange October 15 And 16th


Ventura County is home to a number of sustainable agriculture ventures. Prior to this year's PMA (Produce and Marketing Association's), our industry's top trade show, key retailers from around the country will have a chance to experience an agriculture altering experience. Limoneira, Calavo, Agromin, Deardorf, Houweling's, San Miguel Produce, Driscoll's and Cool Planet Energy Systems have teamed up to provide informative tours, leading-edge industry discussion and, naturally delicious offerings (Plated Events Chef Jason Collis' sustainably sensational menu and cocktails by Brian Leon- Nobu Malibu will transfix our guests).


The key message is not only is sustainability the right thing to do, it's good for our businesses and our brands.
C-Caps Los Angeles - Sweet And Savory Event On October 18th - Makes Culinary Careers Possible


On October 18th, at The International Culinary School at The Art Institute of California in Los Angeles, guests will enjoy a myriad of tastings from celebrity chefs, pastry chefs, coffee and tea purveyors, and other specialty vendors; classes/demonstrations from recognized experts in their fields; the "Sweet & Savory Challenge" where C-CAP (Careers through Culinary Arts Program) graduate chefs will compete using a mystery basket of mandatory ingredients and a specific time limit and an exciting Silent Auction.


Limoneira is sponsoring this great event. We can't wait to taste the delicious lemon recipes that these talented students serve up!


C-Caps Background


Careers through Culinary Arts Program (C-CAP) works with public schools across the country to prepare underserved high school students for college and career opportunities in the restaurant and hospitality industry.


A national nonprofit organization founded in 1990 by well-known culinary educator and author, Richard Grausman, C-CAP has awarded students $37 million in scholarships and donated $2.8 million worth of supplies and equipment to classrooms. C-CAP operates programs in New York; Los Angeles; Chicago; Philadelphia Region; Hampton Roads, VA; District of Columbia/Prince George's County, Maryland; and statewide in Arizona.
Santa Paula Chamber Of Commerce Innovation/Entrepreneurship Summit And Award Luncheon Tuesday October 28th 11:30 Am To 1:30 Pm Limoneira Visitor's Center


The Santa Paula Chamber will be producing an INNOVATION & ENTREPRENEURSHIP SUMMIT AND AWARD LUNCHEON on October 28th . This summit will feature a panel of four important speakers from Santa Barbara, Los Angeles and Ventura County that will share their expertise on what it takes to innovate and create entrepreneurs, and the panel will be moderated by Henry Dubroff, the Editor of the Pacific Coast Business Times (The PCBT maintains the largest news bureau between LA and the Bay Area). Additionally, awards will recognize the accomplishments of several Santa Paula based businesses that operate globally.


Zoltan Acs, the former Chief Economic Advisor for the U.S. small Business Administration and a former Associate at the Institute on Western Europe at Columbia has noted that entrepreneurs create new businesses, and in turn create jobs, intensify competition, and often even increase productivity through technological change. High levels of entrepreneurship translate directly into high levels of economic growth.


Abbey Cohen, a Senior Investment strategist and President of the Global Markets Institute of Goldman Sachs says that the role of innovation has been critical to economic development in our nation and reports that there is a clear statistical link between innovation and gains in the standard of living.


For Tickets and Sponsorship opportunities, please contact [email protected] or call 805-525-5561.




Jim Butz, President SoCal Entrepreneurial Ecosystems Development (SoCal EED). Jim's Company is focused on establishing regional entrepreneurial ecosystems that contribute to high tech job creation across Southern California. Jim's clients come from a wide variety of industries including: High Tech, Telecom, Computer Software and Medical Device industries.


Justin Bellante founder and CEO of BioIQ. An engineer and scientist by training, Justin has used new web technologies and engineering principles to build disruptive innovation in the health care and wellness industries. Touching more than two million lives to date - BioIQ's technology platforms are used by some of the largest employers, hospitals, ACO's and health plans in the U.S. Bellante is a frequent speaker, presenter and sought after expert on the topics of entrepreneurship, technology and healthcare.


Jim Rice, Executive Director Bell Arts Factory - The Bell Arts Factory is energizing Ventura's West Side through art and collaboration. The venture has been embraced by artists, residents and local leaders and is transforming a neglected area.


Patrick Yonally, Co-Owner, Creative Director, Impact Entertainment - Patrick Yonally has worked with some of today's most important businesses and is a pro at image building- his one stop shop handles the entire production cycle, from shaping client communication objectives to post-production. Impact Entertainment's clients have included Heinekin, State Farm, KIA, Healthy Choice, AllState, Universal Music Group, the History Channel and many more.


Panel Moderator - Henry Dubroff Founder, majority owner and principal content developer for the Pacific Coast Business Times, the only weekly business journal serving Ventura, Santa Barbara and San Luis Obispo Counties in California. The PCBT widely respected news department is the largest between Los Angeles and the Bay Area.




Creativity In The Market Place Award - Applied Silicone
Global Reach Award - Hely Weber
Reinvention-Repurposing Award - Bendpak
Manufacturing Excellence - Abrisa Glass
Velocity Award - Delivering A Steady Stream Of New Products To The Market - ARP
Santa Paula, California Highlighted As One Of The Favorite Destinations For Pilots To Fly In "The Town Time Forgot"


"A September 17th article by the Aircraft Owners and Pilot Association highlighted a number of reasons that Santa Paula is a favorite destination for pilots (and non pilots).


As you fly in to Santa Paula, you'll see rolling hills and valleys, mostly covered in citrus and avocado orchards, like the California of old. The airport evokes an old-time airfield, complete with antique airplanes dating back almost a century. Just two blocks away, tiny downtown is replete with buildings erected a century ago, now restored and protected as landmarks. Santa Paula's museums take you back to the rise of California's amazingly productive agriculture and back to when oil was first discovered here, powering the local economy and spurring the era of the automobile.


Santa Paulans are actually proud of their airport; such community pride in an airport is rare these days. A monthly old-fashioned fly-in features antique airplanes and cars and provides an opportunity to meet other pilots, or you can fly in any time for a good meal at the airport restaurant, Flight 126. Santa Paula Airport is also home to CP Aviation, where you can take an aerobatic flight, learn aerobatics, or complete their revolutionary Emergency Maneuver Training to acquire skills that could save your life should you ever encounter an unexpected upset.... (Read entire article) 
Limoneira Winner's Block


This month our lucky winner is Julie Cohn of Phoenix, Arizona . As our monthly winner, Julie has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Julie!!!


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at www.Limoneira.com.


Be sure to check out our other contests and drawings for additional changes to win prizes.