September 2015

Asia Fruit Logistica September 2-4, Hong Kong


Limoneira Senior Management will be attending ASIA FRUIT LOGISTICA from September 2-4 at The Asia World Expo in Hong Kong. AFL is Asia's leading trade show for the international fresh fruit and vegetable business and in 2014 they attracted more than 8100 top decision-makers from 64 countries to Hong Kong. Exhibitor numbers have increased by 25% to 478 companies from 38 countries. Asia is an important market for Limoneira's lemon exports and our lemons reach grocery retail stores, restaurants and bars throughout the region. As incomes rise and more consumers reach the middle class, more opportunities exist for dining out and this region will become increasingly important.


Antonia Lai, one of Limonera's Global Opinion leaders, offers visitors to Hong Kong, also known as the Pearl of the Orient Exemplary culinary creations at his wonderful establishments the Envoy and Quinary
Santa Barbara's KKFX Fox 11 Morning Show Featuring Limoneira Lemons In Recipes By Belmond El Encanto Chef Roberto Hernandez And The Wildcats Patrick Reynolds

On Tuesday September 8th, Limoneira lemons will be featured on the Morning Show on KKFX Fox 11 in Santa Barbara which covers California's Central Coast. Executive Chef Roberto Hernandez from Belmond El Encanto will be preparing Hamachi Sashimi with radish and Jalapeno slaw featuring Limoneira Meyer Lemon sorbe and Patrick Reynolds, Senior Mixologist from Santa Barbara's WildCat cocktail lounge will be preparing his Manāw (lemon" in Thai) A Trois. This is the cocktail that enabled Reynolds to win Limoneira's Mixology contest at the Sofitel in Beverly Hills last November. In the thai-inspired cocktail, Limoneira lemons are used three ways and the balanced flavors spicy, aromatic and exotic-a la Thai cuisine.

About Belmond El Encanto
Santa Barbara's only Forbes Five-Star resort is an enchanting hideaway for those who cherish privacy and serenity. Belmond El Encanto sits high in the hills amid lush gardens, offering a dazzling view over Santa Barbara and the sparkling ocean beyond. An icon since the 1920s, its original architectural features have been lovingly brought back to life, while modern additions include an expansive outdoor swimming pool and beautiful boutique spa. True to its Californian roots, this luxury hotel combines glamour with laidback style - creating the an idyllic wellness destination. This historic luxury resort emerged from a 7-year, $134 million renovation in March 2013. Belmond El Encanto serves California coastal cuisine in both indoor and outdoor settings with stunning views. Guests can dine in the elegant dining rooms or delight in a romantic dinner under the stars on The Terrace - both providing a spectacular gastronomic experience, featuring locally sourced, artisanal ingredients. The chefs engage with the area's most responsible farmers and purveyors, as well as grow the freshest produce in their own Chef's garden to bring the grower into the kitchen. Products, including local sea urchin unique to Santa Barbara, fills the menu and the property's own signature dessert creation, the Floating Island, has be reinvented. Customized offerings include Belmond El Encanto's personal Holstein cow, Ellie, who will produce signature Belmond El Encanto cheese. The Wine Room, accented by an extravagant chandelier that has been known to remind guests of champagne bubbles, provides the perfect enclave for celebrating a special occasion or having a private dinner just because.

About Patrick Reynolds Santa Barbara Wild Cat Lounge
Patrick Reynolds is recognized as one of the top mixologists in the region and is known for his "Farm to Bar" column at the Santa Barbara Independent and creative use of home grown ingredients, particularly herbs, citrus and homegrown plants. You can often find Patrick leading tours through the Santa Barbara farmers market and making daily menus from his findings at The Wildcat Lounge.

Patrick Reynold's Manāw A Trois

Thai influenced cold pressed syrup:
1 cup ginger
2 cups lemongrass
4 cups lemon cucumber
20 lemon basil leaves
1/2 cup yellow jalapeño
4 cups sugar

Chop and combine ingredients. Cover and refrigerate for 24 hours, then strain.

Mix with:
1 oz cold pressed syrup
1 oz fresh Limoneira lemon juice
2 oz gin (TRU Gin from Greenbar Craft Distillery recommended)
A dash of lemon oil

Shake ingredients together and strain. Garnish with cilantro and fresh lemon verbena. Cheers!

Issue: 67
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Table of Contents 

KKFX Fox 11 Morning Show Featuring Limoneira Lemons In Recipes By Belmond El Encanto Chef Roberto Hernandez And The Wildcats Patrick Reynolds
Limoneira Global Opinion Leader Sungsoo Pyo Interviews Lorenzo Hwang, Chef And CEO Of JW Lounge
Limoneira And Produce Alliance Pucker Up To Help Alleviate Hunger
Limoneira Partners With Yamaguchi Salon To Introduce The Lemon Cooler Pedicure
Chef Focus - Jesse Hansen, Executive Chef At The Four Seasons Westlake
Limoneira Pairs Up With 805 Living And KCLU On Food And Wine
2015 Fall Health, Wellness & Fitness New Product Showcase In NYC
Limoneira Sponsors 3rd Annual Ventura County Agricultural Summit
Third Annual Farm Day - Celebrating The Hands And Lands That Feed Us
History And Hydro - Southern California's Big Creek Hydroelectric Project
Bradley Burke From Camarillo Says Lemons Rock
Moonlight At The Ranch
Limoneira Winner's Block

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September Tip:
Limoneira Lifestyles Skin Care


To hydrate rough elbows, knees and soles of your feet apply Limoneria Avocado Mask, let set 5-10 mins, remove with cool water and a soft cloth. Follow with intense hydration using Limoneira Body Butter, massage in until well absorbed.

Limoneira Global Opinion Leader Sungsoo Pyo Interviews Lorenzo Hwang, Chef And CEO Of JW Lounge In Seoul, South Korea


Sungsoo Pyo, one of Limoneira's global opinion leaders based in Seoul Korea is often on the hunt for the new and exciting on his home turf. "Seoul is a very dynamic place" says Pyo. "The inhabitants are well traveled and it's a place that embraces new trends".


"Diageo Asia Pacific opened it's Johnny Walker House here after successful launches in Shanghai and Beijing. It's in the luxury retail district of Cheongdam which is known for its leading edge fashion and lifestyle trends. I've been excited about it since it's opening and wanted to introduce Chef Hwang to Limoneira. Pyo said that it was fun speaking with Chef Hwang. "He's got a great background and skillset. He gained experience at La Peca, a 2 Michelin star restaurant in Italy and graduated from the famous Italian cuisine school ALMA, Italy.


Lorenzo Hwang
"His focus is on European based cuisine with an overlay of Oriental flavor and technique and his creativity enabled him to become the chef of JW Seoul-his love of whiskey and food pairing has endeared him Seoul based celebrities".


About JW Seoul


The JW Seoul provides consumers with bespoke experiences in the world of whisky. Six floors of elegance and style, provides VIP guests with distinctive and exclusive luxury whisky experiences from customized retail, bespoke blending, whisky and cocktail classes and whisky bar culture. The House is dedicated to providing every single guest with an unprecedented luxury whisky experience.


Sugsoo Pyo
About Sugsoo Pyo


Sungsoo Pyo is studying at Sogang University, one of the leading research and liberal arts universities of South Korea. He has had previous internships with Cheil Worldwide (a marketing solutions company under the Samsung Group), where he suggested ideas for a new concept of advertising for Samsung mobile. He also assisted with magazine journalists and photographers and worked for one of Korea's most important design magazines. Sungsoo also studied at New York University and the University of London. He hopes one day to have his own magazine.
Limoneira And Produce Alliance Pucker Up To Help Alleviate Hunger


According to the USDA, over 20% of children in America live in food insecure households. This means that there are over 16 million children in the United States who struggle with hunger. On September 18th, Limoneira, Produce Alliance and hunger alleviation advocates are partnering to raise awareness of this important issue by kicking off a national campaign. Join the movement and Pucker Up!


We're asking our network of more than 20,000 industry partners to engage in our Puckerface social media challenge. Adults and children of all ages are encouraged to participate by biting into a lemon and taking a picture or video of their best "puckerface" to post on a social media site with the hashtag #PApuckerface. Additional details on the challenge to spread awareness of the fight against childhood hunger will be discussed on Produce Alliance and Limoneira websites and Facebook pages.


In addition to the challenge, Limoneira and Produce Alliance will be collecting donations through the Produce Alliance Foundation to donate to various local/national organizations fighting childhood hunger. A full disclosure of donations will be available upon completion of campaign.
Limoneira Partners With Yamaguchi Salon To Introduce The Lemon Cooler Pedicure


To give clients a truly refreshing local experience, Yamaguchi Salon at Four Seasons Hotel in Westlake Village will be incorporating fresh lemons from Limoneira Ranch in Santa Paula in their new Lemon Cooler Pedicure, starting September 2015.


The new Lemon Cooler Pedicure is the perfect summer treat and uses fresh squeezed lemon juice, granulated sugar and vodka to rejuvenate and invigorate tired feet. Sugar is used to gently smooth, exfoliate and hydrate the skin and lemon juice contains malic and citric acid, which help slough off dead cells to reveal brighter and healthier skin. Vodka is a natural antiseptic that helps cleanse feet and also acts as an effective solvent for removing dirt and grime, especially after guests have worn sandals or flip-flops.


Yamaguchi Salon at the Four Seasons has been voted one of the top salon/spas in America by Conde Nast Traveler, and offers a nurturing retreat. The salon believes in a holistic approach to beauty, so the Lemon Cooler Pedicure is more than just foot scrubbing, it is a luxurious experience. While massaging, therapists use special techniques to target reflex points to send a message through the nervous system to stimulate blood flow, increase circulation and relax every part of the body while the light aroma of fresh summer lemons permeate the spa.


"Lemons are one of the most versatile items in the produce department" says John Carter, Limoneira's Director of Global Sales. "Everyone knows that lemons are a great recipe ingredient and enhancer, but they also have many uses in the areas of health, lifestyle and beauty."


For a truly chic experience, clients will also have the option of having a fresh Lemon Drop Martini delivered to them to enjoy during their treatment. While at the salon, guests will also be able to try and/or purchase Limoneira's natural Lemon Hand Lotion and Lemon Balm Hand Cleanser (Limoneira has been growing lemons for 122 years).


The Lemon Cooler Pedicure will be available at Yamaguchi Salon beginning September 1st. For information or to book a reservation, please visit or call (818) 575-3016. Guests will be able to experience the spa with an appointment to Yamaguchi Salon-sauna, Jacuzzi and lounge area.
Chef Focus - Jesse Hansen, Executive Chef At The Four Seasons Westlake


Chef Jesse Hansen went to culinary school in his hometown of Santa Barbara and was drawn to the kitchen from a young age. He joined Four Seasons Hotels and Resorts in 1997 at the Hotel's sister property in Santa Barbara. After four-and-a-half years there, Chef Hansen transferred to the Four Seasons Hotel San Francisco, where he worked in many different roles. His next stop was the brand's property in Toronto, Canada, where he worked for nearly five years before joining the Scottsdale team and then on to the Four Seasons Westlake where he oversees a number of dining experiences including ONYX, featuring modern Japanese and sushi, The Tasting Room which pairs small bites with California wines and Mercato Italiano, with an emphasis on traditional Italian specialties. Chef Hanson loves experimenting and creating healthful, flavorful and light dishes-
Limoneira Pairs Up With 805 Living And KCLU On Food And Wine


805 Living is one of the key voices of lifestyle choices on California's Central Coast. This September Limoneira will be participating with them in their Special 805 Living Food and Wine Issue. Limoneira will also be providing gift cards to KCLU listeners who pledge to support the public radio station. KCLU will mention Limoneira on-air in pre-recorded spots during drive time-programming. Limoneira advertising in 805 Living's Food and Wine issue highlights that Limoneira lemons pair perfectly with culinary creations and delightful drinks and suggest that readers ask for them at their favorite grocers or when dining out. Messaging will also appear on 805 Living's Website.


805 Living reaches 210,000 readers and has a social media fan base of 15,000+. KCLU reaches more than 120,000 listeners weekly and is the number one news station in the region.
2015 Fall Health, Wellness & Fitness New Product Showcase In NYC - Limoneira Participates


The 2015 Fall Health, Wellness and Fitness Brand Showcase is next Wednesday September 2nd in NYC. This is a one-day product showcase featuring new health, wellness, fitness, nutrition, and natural beauty products. For one day only, national media, industry experts and celebrity guests meet companies in person, demo their products, and collect press kits, product samples and gift bags.


Journalists from important media will attend including the Today, Self, Shape, Good Housekeeping, Men's Health, The Weather Channel, Woman's Day, Better Homes & Gardens, Access Hollywood, Glamour Magazine, Kiwi, Dr. Oz Magazine, Well + Good and more. WABC-TV is attending as well as additional media outlets. Celebrity guests will also attend for photo opportunities.


Limoneira lemons (and PINK lemons) will be on hand along with recipes and beauty tips. Our Puckerface Promotion (with Produce Alliance) and Limoneira Lifestyles skin care products will also be pitched.


Big Apple say hello to Limoneira Lemons!
Limoneira Sponsors 3rd Annual Ventura County Agricultural Summit


On September 11-12, Totally Local VC will be holding their 3rd annual Ventura County Agricultural Summit. This year's theme is "We are Different", to highlight Ventura County's rich soil, Mediterranean climates, innovative farmers and diverse crops and to showcase how Ventura County agriculture helps feed the community and the world.


Paula Daniels, founder of the Los Angeles Food Policy Council, will be the keynote speaker of the Agricultural Summit. Los Angeles Food Policy Council is a collective initiative of food system leaders working toward an environmentally sustainable, equitable and regionally based food system.


"Ventura County agriculture is an integral part of our economy and plays a vital role in feeding the world," said Henry Gonzales, Ventura County's Agricultural Commissioner. "This summit is a way to not only educate attendees of the importance that Ventura County agriculture plays, but also opens up the lines of communication between area farmers, AG related industries, educators and the general public." The event is action packed and fun for all. For more information, please visit:
Third Annual Farm Day - Celebrating The Hands And Lands That Feed Us


Ventura County is blessed with great agriculture and it represents $2.1 billion dollars-one of the key components of California's Economy.


Farm Day is an annual multi-location event produced by SEEAG (Students for Eco Education and agriculture) featuring tours and activities on over 20 working farms in Ventura County. These comprehensive tours provide visitors with a behind the scenes glimpse of all that goes into feeding our region, state, nation In addition to a love of the land and heritage, many of these farming operations have instituted state-of-the art technology to get food to waiting palettes sustainably.


After the Tours an end of the day BBQ will be held at Limoneira Ranch.


Starting at 4 pm and going until 9 pm, the BBQ features live music by Todd Hannigan and friends, a kiss-the-farmer photo booth, gourmet salads by Farm-to-Table Chef Jason Collis, beer from Poseidon Brewing Company and wine by Four Brix Winery, and BBQ fired up by Young Farmers and Ranchers.


Farm Day.......Get your Ag on.
History And Hydro - Southern California's Big Creek Hydroelectric Project


Clean energy is an important part of California's economy and our state has a mandate to develop an ever increasing percentage of energy from renewable sources. Southern California Edison has a long history of renewables and the Company's Big Creek Hydroelectric Project has been a shining example since the early twentieth Century.


Limoneira was on hand for a tour of the facility this past August was greatly impressed by this historical engineering feat.


The Big Creek Hydroelectric Project is an extensive hydroelectric power scheme on the upper San Joaquin River system, in the Sierra Nevada of central California. The use and reuse of the waters of the San Joaquin River, its South Fork, and the namesake of the project, Big Creek - over a vertical drop of 6,200 ft (1,900 m) - have over the years inspired a nickname, "The Hardest Working Water in the World."


The primary purpose of the project was to provide electric power for the fast-growing city of Los Angeles. California engineer John S. Eastwood was the principal designer of the system, which was initially funded and built by Henry E. Huntington's Pacific Light and Power Company (PL&P). Construction of the system's facilities started in 1911, and the first power was transmitted to Los Angeles in 1913. After SCE acquired PL&P in 1917, the system was gradually expanded to its present size, with the last powerhouse coming on line in 1987. Today, these facilities include 27 dams, miles of underground tunnels, and 24 generating units in nine powerhouses with a total installed capacity of more than 1,000 megawatts (MW). Its six major reservoirs have a combined storage capacity of more than 560,000 acre feet (690,000 dam) Today, the Big Creek project generates nearly 4 billion kilowatt hours (KWh) per year - about 90 percent of SCE's total hydroelectric power, or about 20 percent of SCE's total generating capacity. Big Creek accounts for 12 percent of all the hydroelectric power produced in California.


Source: Los Angeles Times
Bradley Burke From Camarillo Says Lemons Rock


Bradley Burke, Camarillo 9th grader and son of Lori Burke the Human Resources Manager at the Ventura County Star, loves lemons (and we love Bradley). He says that he's crazy for all things lemon. He loves squeezing them to make lemon juice, his favorite drink is lemonade and his favorite frozen dessert is a lemon popsicle. While he's on his lemon quest he makes time for dodgeball, video games and the outdoors.


Thanks for the positive lemon reinforcement Bradley. With your great taste and energy, we're sure a promising lemon lifestyle awaits.
Moonlight At The Ranch


Get your groove on Saturday, September 12 at Historic Limoneira Ranch with Moonlight at the Ranch IX -Groovy '60s - Be There or Be Square. Guests will be able to dance under the stars to Sound Effect Band and DJ Bruce Barrios. Guests are invited to dress in '60s attire or just go casual and will enjoy appetizers, a no-host cocktail party, and tastings from dozens of fine restaurants, exciting raffles and great music. All proceeds from Moonlight at the Ranch benefit the Santa Paula Police & Fire Foundation, a 501(c) (3) charitable organization (Tax ID# 26-1911132).


Call today to buy your Moonlight at the Ranch Tickets (805) 525-1890.Tickets Online @

Limoneira Winner's Block

This month our lucky winner is Rita DeMontis fromToronto . As our monthly winner, Rita has won a Limoneira Orchard Fresh or Lifestlyes Gift.

Congratulations Rita!!!

For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at

Be sure to check out our other contests and drawings for additional changes to win prizes.