September 2014

California Citrus Exports to China Resume


In August, The U.S. Department of Agriculture announced that after a nearly 1�-year hiatus, California growers can once again sell oranges and lemons in China when the season gets under way this fall.


The Chinese banned California-grown navel and Valencia oranges and lemons in April 2013 after finding brown rot, a soil fungus, in a few shipments. After months of negotiations, USDA and the Chinese government reached an agreement in early August to lift the ban. Agriculture Secretary Tom Vilsack announced the deal in August after receiving formal notification from Beijing. The agreement requires California growers to take preventive measures to ensure they export only healthy fruit to China. "Resuming trade before the start of the 2014 citrus shipping season is the result of a lot of effort by a number of USDA employees, who worked very closely with their foreign counterparts to resolve China's concerns," Vilsack said in a statement.


China is the second-biggest export destination for California citrus (a $2billion industry) and is expected to overtake leader, South Korea in the next few years. Until the ban, about $30 million worth of California citrus was being exported to China per year, according to the USDA. Industry experts expect this to jump to about $50 million soon.


Tulare County is the state's No. 1 producer of oranges. And Monterey, Riverside and Imperial counties are among the top orange producers in California, while Ventura County leads in the production of lemons.


Source: Raju Chebium, Gannett
China to Improve Population's Nutrition and Health


China's central government has issued guidelines to develop the nation's food industry, vowing to establish systems to improve people's nutritional intake. The government has said it will establish systems to guarantee supply of quality food, and a system guiding people to improve their nutrition. Although the production capacity of food has been strengthened and people's diet and health has improved, China's food production cannot meet demand for nutrition. The government has vowed to establish mechanisms to monitor people's diets, strengthen supervision and information analysis, and intervene in areas or among groups where people are suffering from bad nutrition. Lack of nutrients and an excess of fat should be addressed, the guidelines urged.


The average daily energy intake of people should be between 2,200 to 2,300 calories with at least 50 percent of energy provided by grain, and energy provided by fat comprising no more than 30 percent, the guideline added. It also called for publicity about nutrition and health, and strengthened guidance for the people.


Obesity in China is a major health concern according to the WHO (World Health Organization), with overall rates of obesity below 5% in the country, but greater than 20% in some cities.


The Chinese Nutrition Society is providing nutrition education by creating dietary guidelines to help consumers make healthier lifestyle choices. These guidelines become useful in assisting the population in adopting healthy eating habits which can be an important preventative measure against obesity. Additionally, the Chinese government is currently mandating programs in schools to deal with the growing problem of obesity in younger generations. "Eat Smart at School" is a campaign that was launched during the 2006-2007 school year, which aims to cultivate healthy eating and practices to promote lifestyle changes in the educational setting. This program is also an important key in teaching healthy lifestyle strategies that can promote long-term changes in children's lives. China's centralized government has a unique ability to make rapid policy changes where they can enforce public nutrition policy and regulate food supply. Potentially, a price policy could be a strategic model for raising the price on "unhealthy" foods in an attempt to shift food consumption patterns to accomplish health objectives and reduce the consumption of high fat foods.


Source: The Wall Street Journal
Limoneira Management Attend Asia Fruit Logistica


This September, Limoneira Senior Management and members of Limoneira's global sales team will attend Asia Fruit Logistica, Asia's leading trade show for the international fresh fruit and vegetable business. This important trade show attracts thousands of attendees and decision makers from 64 countries to Hong Kong. Asia Fruit Logistica is accompanied by Asiafruit Congress, which takes place on the day before the trade show, and combines the experience of FRUIT LOGISTICA, the world's leading fresh produce exhibition, with Asia's top international conference event.


Limoneira's top Asian export markets are Japan and Korea. In addition to these countries, the company also exports to the Philippines, Indonesia, Singapore, China, Malaysia, Vietnam, Taiwan, Australia and New Zealand.
Issue: 55
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Table of Contents 

China to Improve Population's Nutrition and Health
Limoneira Management Attend Asia Fruit Logistica
Limoneira Global Internship Program
Sungsoo Pyo - Latest Edition to Limoneira's Global Intern Network
Shining a Lemon Light on Two of Limoneira's Unleash Asian Opinion Leaders
Limoneira Sponsors Ventura County Memories Book
Water and Lemons - Your Fat Fighting Friends
SEEAG and VC Farm Day
Moonlight at the Ranch - Polynesian Paradise
Limoneira Winner's Block

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Good Ole' Lemonade



  • 2 to 2-1/2 cups sugar
  • 5 cups water, divided
  • 1 tablespoon grated lemon peel
  • 1-3/4 cups lemon juice (about 6 lemons)



In a large saucepan, combine sugar, 1 cup water and lemon peel. Cook and stir over medium heat until sugar is dissolved, about 4 minutes.

Remove from the heat. Stir in lemon juice and remaining water. Pour into a pitcher and refrigerate until chilled. Serve over ice. 



For more recipes visit our Blog


Limoneira Global Internship Program


Creating cross border exchange and learning is the purpose of Limoneira's Global Internship Program. Micha Kaufman, a contributing writer to Forbes magazine has said that the internet is bringing a revolution along with it. Access to information combined with global supply and demand is reshaping established conventions and destroying old world definitions. Today's global students have been trained on the instantaneous, and they borrow and adapt with abandon. Limoneira taps into this wealth of knowledge and offers student real world marketing experience.
Sungsoo Pyo - Latest Edition to Limoneira's Global Intern Network


Sungsoo Pyo is studying at Sogang University, one of the leading research and liberal arts universities of South Korea. He has had previous internships with Cheil Worldwide (a marketing solutions company under the Samsung Group), where he suggested ideas for a new concept of advertising for Samsung mobile. He also assisted with magazine journalists and photographers and worked for one of Korea's most important design magazines. Sungsoo also studied at New York University and the University of London. He hopes one day to have his own magazine. With his skill, enthusiasm and dedication, we fully expect him to give Rupert Murdoch a run for his money.

Sungsoo wants to let everyone know that he loves beer with lemon!

Shining a Lemon Light on Two of Limoneira's Unleash Asian Opinion Leaders

As part of Limoneira's UNLEASH THE NATURAL POWER OF LEMONS campaign, we discuss the versatility of lemons in a number of categories (recipes, green cleaning, beauty, lifestyle and nutrition) and link with experts/opinion leaders in these areas. This month we highlight two of these professionals that are based in Asia.


Antonio Lai


Hong Kong native Antonio Lai has traveled the globe to work as a bartender, cadging knowledge and techniques along the way before returning home as the inspiration and co-owner of Quinary, Origin, and The Envoy, three cocktail lounges in the expensive and prestigious Mid-Levels residential area. Lai has worked in Beijing, Singapore, Malaysia, Italy, Germany, London and Paris.


At Quinary, the focus is in classic cocktails balanced with some interesting molecular concoctions. For example, the Earl Grey Caviar Martini, one of their most popular drinks, uses a gastronomy method with caviar and air. Lai's Origin cocktail lounge is a creative hybridization of "original" and "gin" and the focus is on concoctions with distilled gin infused with great Asian influences such as shiso, lemongrass, cucumber coriander, grapefruit and more. The Envoy, Lai's latest venture, has a cocktail menu focusing on tea and its shipment around the world by the Dutch, Portuguese and British in the 19th century (, )


Minsoo Go


Minsoo Go is a fitness specialist based in Seoul Korea. She has written for HiDoc, one of the largest medical source web page and Monsterzym, one of Korea's most popular fitness forum sites. She notes that as a young girl, the only expectation of her was to study and says that young people in Korea are not taught that physical activity helps keep one's mind healthy. Minsoo has been sharing her personal story with others to raise people's awareness that it's important to lead a healthy and balanced life. She began getting serious about fitness when she was in college studying at the University of Texas at Arlington (she went on to obtain her MBA from Texas State University). She became a fitness instructor and began teaching various group exercise classes such as Zumba, yoga, Kickboxing and weight training. She has also competed in fitness modeling competitions and been very successful (
Limoneira Sponsors Ventura County Memories Book


The Ventura County Star has partnered with the Museum of Ventura County and the Star's readers on a new hardcover pictorial history book, "Ventura County Memories". Limoneira is a sponsor of the book which offers a glimpse of our historic region from the early years to 1939 through the newspaper's front pages and stunning historic photos from the archives of the museum The book also includes photographic memories of years gone by from the paper's readers.
Water and Lemons - Your Fat Fighting Friends


It's a little known fat-fighting fact: People often think they are hungry when they are really thirsty. So it makes sense to stay hydrated. Drinking water also helps you feel full. Starting your meal with a broth-based soup or a veggie-filled salad (veggies have a high water content) will help you eat less of your main course. Data has demonstrated that people who drank two cups of water before eating lost more weight than those who didn't and a study from German researchers found both men's and women's metabolic rate surged 30 percent after drinking about 17 ounces of water. Over a year's time, that could add up to a five-pound weight loss. So add some lemon to flavor your water and drink up!
SEEAG and VC Farm Day


Students for Eco-Education and Agriculture [SEE AG] helps kids understand the true origins of their food. Even with Ventura County's rich agricultural heritage, children don't make the connection between the acres of farmland around them to the food on their table. This education program helps make that connection. Providing kids with field trips to local farms brings the message home even further.


The mission of SEE AG is to increase the understanding of the food journey from field to consumption and to connect school children to farmland and gardens in their own backyard. The program teaches kids why they need to care about plants, gardens and agriculture and is inspiring the next generation to become future agricultural managers and stewards of the land. Limoneira is a proud SEE AG sponsor. On Saturday, September 27, SEE AG will hold the organizations second Ventura County Farm Day, with tours, activities and an end of day zero-waste BBQ (
Moonlight at the Ranch - Polynesian Paradise


On September 20th, this annual favorite to benefit Santa Paula's Police and Fire Foundation returns. Transcend your inner Tiki with tastings from a wide array of Ventura Counties favorite restaurants and musical mayhem under the stars. For tickets and more information, please visit
Limoneira Winner's Block


This month our lucky winner is Niko Triantafillou from New York City. As our monthly winner, Niko has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Niko!!!


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at


Be sure to check out our other contests and drawings for additional changes to win prizes.