September 2013

Portland, Oregon, City Of Roses


Portland is Oregon's most populous city, and the third most populous city in the Pacific Northwest region, after Seattle, Washington, and Vancouver, British Columbia. Approximately 2,289,800 people live in the Portland metropolitan area. Portland was incorporated in 1851 near the end of the Oregon Trail and is the county seat of Multnomah County. The city is noted for its superior land-use planning and investment in light rail. Because of its public transportation networks and efficient land-use planning, Portland has been referred to as one of the most environmentally friendly, or "green," cities in the world. The city is also known for its abundant outdoor activities, liberal political values, and beer and coffee enthusiasm. Portland is home to a collection of independent microbreweries, microdistilleries, and food carts that contribute to the unofficial but widely-utilized slogan "Keep Portland Weird." Portland's location is beneficial for several industries. Relatively low energy cost, accessible resources, north-south and east-west Interstates, international air terminals, large marine shipping facilities, and both west coast intercontinental railroads are all economic advantages. The US consulting firm Mercer, in a 2009 assessment "conducted to help governments and major companies place employees on international assignments," ranked Portland 42nd worldwide in quality of living; the survey factored in political stability, personal freedom, sanitation, crime, housing, the natural environment, recreation, banking facilities, availability of consumer goods, education, and public services including transportation.


The city's history of attracting and retaining company headquarters is mixed. Major businesses such as Willamette Industries, Louisiana-Pacific, CH2M HILL, U.S. Bank, and Evraz North American (formerly known as Oregon Steel Mills), have moved headquarters out of the city, as have smaller companies such as Lucy Activewear and Northwest Pipe Company. Examples of how the city has attracted a company's world, North American, or U.S. headquarters include Vestas Wind Systems, and sporting goods manufacturers Li-Ning Co., Hi-Tec Sports, KEEN, Inc. and Adidas. Computer components manufacturer Intel is the Portland area's largest employer, providing jobs for more than 15,000 people, with several campuses to the west of central Portland in the city of Hillsboro. The metro area is home to more than 1,200 technology companies. This high density of technology companies has led to the nickname Silicon Forest being used to describe the Portland area, a reference to the abundance of trees in the region and to the Silicon Valley region in Northern California. While manufacturing and hardware have been the core in the past, a budding group of software-oriented startup companies have taken root in Portland as well, supported by new funding organizations and business incubators. Major Grocery Stores in Portland include Albertsons, Safeway, Fred Meyer and Trader Joes.

Issue: 44
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Table of Contents 

Limoneira Unleashes The Natural Power Of Lemons in Atlanta
Harold Edwards Featured On The
Laura Turner Seydel's Captain Planet Foundation And Seeag Present An Afternoon In The Orchard
To Beat The Heat, Limoneira And Switchel Teamed Up To Deliver A Host Of Refreshing Summer Drinks
Moonlight At The Ranch VII - Disco Fever-Burn Baby Burn
An Opportunity To Provide Input On New Home Features In What Will Be Ventura County's Newest Community
Limoneira Winner's Block

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Health Tip:


Fight Infections


Mix one tablespoon of lemon juice with water drink daily.




Limoneira Unleashes The Natural Power Of Lemons In Portland


In a nod to Rose City, Limoneira is linking with Portland lifestyle, recipe, beauty, health, and green cleaning experts in September. There's plenty of talent in this diverse city and we're excited and happy to pair with this great group of professionals.


Molli Barss - Lifestyle with Lemons


Molli Barss has extensive experience in the event planning business on the West Coast. This experience enabled her to understand and appreciate client expectations. She used this knowledge to create Soir�e, a premiere event planning business based in Portland. Soir�e offers exceptional event planning and creative design for local and destination weddings, private affairs, and corporate functions. Soir�e produces superior events with attention to every last detail and dedication to bringing each client's vision to life with quality and style.


Ruth Carey - Health With Lemons


Ruth Carey, RD, CSSD, LD, has thirty years experience as a registered dietitian/nutritionist. Her experience ranges from teaching nutrition to school-age children, teachers, parents, and coaches through the Portland Public Schools, to coaching professional athletes in the NBA for thirteen seasons. She is an expert in the areas of weight control, sports nutrition, cardiovascular nutrition, and eating disorders. Ruth is a former tri-athlete and marathoner, and is an avid golfer, skier, cyclist, and fitness enthusiast.


Marie Swan Black - Beauty With Lemons


Mary Swan Black is the brains and beauty behind Acorn Organica, a specialized studio that reflects her streamlined approach to skin and body care services. She notes that her studio houses a few pieces of expensive esthetic machinery, but her most valuable tools are still her eyes and fingertips. She believes that improved skin texture and beauty is a natural process that begins with gentle coaching and a good home care regimen that can be almost as simple as her clients wish. She carefully scrutinizes the products she offers her clientele. Her opinion is, why bother with synthetic and chemical when nature has supplied us with healthier options?


Jeffrey Morgenthaler - Recipes With Lemons


Jeffrey Morgenthaler is a mixologist maverick and manages the bar at Portland's beloved Clyde Common. Prior to this he tended bar at neighborhood taverns, college nightclubs, fine dining restaurants, and upscale lounges, including March� and Red Agave in Eugene, Oregon. Those experiences inspired the cyber-savvy bartender to build a digital front,, a consistent digital platform from which he could wax eloquent on bartending and mixology, featuring cocktail recipes. In addition to, Morgenthaler's recipes have appeared in The New York Times and The Wall Street Journal, as well as Wine Enthusiast, Playboy, Wired, Imbibe and Forbes.


Christina Redl - Cleaning With Lemons


Christina Redl is passionate about leading people down a greener path, starting with their homes. She's the leading light behind Green Clean, an independently owned house and business cleaning service that serves Multnomah County completely by bicycle and/or Trimet. She and her team love to clean and organize. They only use natural products that are safe for their client's entire families, including children and pets.
Harold Edwards On Market Watch


In August, Limoneira CEO, Harold Edwards was interviewed by MarketWatch radio's Alisa Parenti. Harold focused on Limoneira avocados and lemons and the Company's opportunities to feed future demand with vertically integrated, food-safe, fully traceable supply chains.


MarketWatch Radio provides business news coverage to 225 radio stations across the U.S. The network provides breaking business news and custom reports for some of the major market stations including WINS-AM New York, WBBM-AM Chicago, and KCBS-AM in San Francisco. In addition to airing on affiliate networks, these segments frequently appear as podcasts on

Listen to the interview here.
Laura Turner Seydel's Captain Planet Foundation And Seeag Present An Afternoon In The Orchard On September 15th 2013


This Captain Planet and SEEAG event with Laura Turner Seydel will benefit the expansion of Ventura County Agricultural Education, and the launch of the CPF Learning Gardens Program into Ventura County schools. The event will begin with a cocktail reception, a tour of Limoneira's historic packing house and a trolley ride among the citrus groves. Guests will enjoy a delicious four course meal from top chefs Claud Mann (TBS Dinner and a Movie), Gabe Garcia (Tierra Sur), and our own Jason Collis (Plated Events). Guests will dance the night away to music by Grammy Award-winning singer/songwriter Todd Hannigan and Friends.


Limoneira CEO Harold Edwards will receive Captain Planet's Superhero for Sustainable Agriculture Award.


Exciting, one of a kind, auction items will be available for purchase including the use of Ted Turner's Vermejo, New Mexico, ranch for 16 guests. This item includes a private chef, all meals, guided fly-fishing, horseback riding, hiking, and a wonderful overall experience. This is in great demand and has been sold out for the next three years. One date is available for May 2014.


Ted Turner's Bozeman, Montana, ranch is also an auction item. This accommodates 6 guests and can be used any time over the next year during fly fishing season and has the same amenities as the Vermejo ranch. For Tickets and Auction item information click here.

To Beat The Heat, Limoneira And Switchel Teamed Up To Deliver A Host Of Refreshing Summer Beverages


As the heat of late summer creeps over the nation, everyone looks for inventive (and delicious) ways to keep cool. Lemonade may practically be a summertime tradition, but the fun doesn't have to stop there! Switchel holds a place in history as a revitalizing agent for American farmers who toiled endlessly under the hot summer sun. Thus, it is only logical that this traditional beverage of apple cider vinegar, ginger, and a touch of sweet Vermont maple syrup would join the beloved lemon in the summertime refreshment game. Spice up those old seasonal favorites with these great recipes, brought to life by Limoneira and Switchel. Each drink is the perfect marriage of sugar, spice, and everything lemon-y nice, and are sure to take the edge off of those hot midsummer days.


Switchel is an American Heritage Beverage created by Farmers seeking to quench thirst in the hot summer sun. In 2011, Ely Key and Garrett Riffle started Switchel LLC, a beverage company, based in Brooklyn, NY focused on revitalizing this incredible drink, celebrating the American farmer in today's world, and strengthening the relationship between farming and public consumption.


(Note, in a previous life, Ely worked at Limoneira on sustainability projects and was a project manager on Limoneira's solar orchard project.


Ageless Summer Drinks:


1. Switchel Over Ice with a Lemon: Put a handful of cubes in a cup. Cut lemon wedge from a fresh Limoneira lemon and squeeze smoothly over the ice. Pour Switchel over ice. Feel the ginger spread and soothe throughout the body as the apple cider vinegar and lemon enlighten your mind.


2. Switchel and Seltzer: Put a handful of cubes in a cup. Cut lemon wedge from a fresh Limoneira lemon and squeeze that puppy all over the ice and then just let it drop into the cup. Pour 3 parts seltzer over the ice first and leave room for 2 parts Switchel. Adjust to taste. Fill to the brim and slam that drink down.


3. Hot Switchel - Health Bonus!: Heat up Switchel (like water for tea) in a pot. Add fresh lemon. Consume. Will do wonders for the common cold or upset stomach.


"21 and Older" Summer Cocktails:

4. Switchel Shandy: Go 50/50 beer and Switchel over ice with a lemon. You can use many types of beer to suit your own taste buds, though we suggest a light crisp lager or pilsner. Most refreshing drink on the planet, if we do say so ourselves (and we do).


5. Switchel Spritzer: 3 parts Sauvignon Blanc or Ros� to 1 part Switchel, squozen (freshly squeezed) lemon and a dollop of simple rhubarb syrup. Serve over ice or very cold!


Limoneira lemons can be found in leading retail grocers. Visit for more great lemon-centric tips, recipes and sweet & sour shortcuts. Switchel is available in stores in the New York area and online at Visit for a list of locations that carry it on their shelves.
Moonlight At The Ranch VII: Disco Fever - Burn Baby Burn


This perennial favorite returns to Limoneira Ranch on September 21st and will benefit Santa Paula's Police and Fire Foundation and Chamber of Commerce. This year's seventies themed event begins at 5:30 pm with a disco dance contest in Limoneira park along with wine tastings and then moves to the area between the lawns and Limoneira's packing house. Ventura County's finest restaurants will be providing their delicious fare. Glittering lights, tables dressed in white linen and a multitude of 70's decorations will provide a festive atmosphere. Guests will dance under the stars to "Men on the Moon."This event always sells out. Make sure to get your tickets now. For additional information, please visit
An Opportunity To Provide Input On New Home Features In What Will Be Ventura County's Newest Community Development


This new master-planned community will be built on approximately 500 acres of rolling foothills in Ventura County near Santa Paula, CA. This places the community a short drive from the Pacific Ocean and Ventura County's leading cultural facilities. It is envisioned as a distinct "new town" community in that in addition to homes, it would also include services, schools and amenities - most everything you need for day-to-day living.


Approximately 1,500 homes are planned, ranging in size from smaller townhomes and patio homes to larger detached homes on a variety of home site sizes. Corresponding to the large variety of homes will be a wide array of home prices; all of which will be appropriate for the area. The "look and feel" of the community, along with architectural styles of the homes will be planned to complement the local Mediterranean climate.


In addition to a variety of home types, the community is currently planned to include:


  • Walking, hiking and bike paths, not only within the community but also into bordering open spaces
  • A series of "walkable" neighborhoods, interconnected through a series of parks, greenbelts, paseos and plazas
  • New schools and community facilities
  • Athletic facilities including 35 acres of baseball and soccer fields
  • New retail, healthcare and general service facilities
  • Other recreational amenities still being planned

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Limoneira Winner's Block   


This month our lucky winner is Broderick Smylie of Atlanta, Georgia. As our monthly winner, Broderick has won a Limoneira Orchard Fresh or Lifestlyes Gift.


Congratulations Broderick!!!   


For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join click here or visit our website at    


Be sure to check out our other contests and drawings for additional changes to win prizes.