Best Regards,

The Limoneira Team

On August 3, 2010, Limoneira Company announced its strategic decision to increase its brand exposure in agribusiness by marketing and selling its lemons directly to foodservice, wholesale and retail customers globally. Beginning November 1, 2010, the Company will add its commercial lemons to its existing specialty lemon sales completing the chain of tree to customer with a new marketing and selling strategy.

"We believe the decision to market and sell our commercial lemons directly to our customers around the world will enable us to improve efficiencies throughout our distribution channels, resulting in the highest quality and service possible for our customers," commented Harold Edwards, President and Chief Executive Officer. "We believe that our direct sales and marketing will bring greater operational efficiency to our supply efforts which we believe will equate to greater shareholder value."

"Beginning this November, we will market and sell our lemons directly to our foodservice, retail, wholesale, broker, import and export customers around the world. This will enable us to be closer to our customers in order to better respond to their needs and wants through direct service - from our trees to their docks. It is no secret that Limoneira has been growing beautiful lemons for over 117 years and our Limoneira lemon brands (Santa� and Paula� for example) are well known in the global marketplace from Toyko to Hong Kong to New York City."

With over 18 lemon brands owned by Limoneira and the Company's history of growing the highest quality lemons for over a century, Limoneira is well known in the industry, and we look forward to capitalizing on our leading position and expanding our brand recognition for many years to come.

California is the world's fifth largest supplier of food and agriculture commodities, and agriculture accounts for just slightly over 2% of California's $1.85 trillion gross state product. According to the California Department of Food and Agriculture, "California agriculture is nearly a $36.6 billion dollar industry that generates $100 billion in related economic activity," making it more than twice the size of any other state's agriculture industry.

Henry Gonzales, Ventura County's Agricultural Commissioner, recently released the 2009 Ventura County Agriculture Report. The estimated gross value of Ventura County agriculture for calendar year 2009 was $1.6 billion, an increase of 0.7% from 2008. Limoneira is a major provider of Ventura County agricultural products with the production of lemons, avocados and specialty citrus. We also lease land for strawberry, raspberry, celery, and cabbage production.

Education is vital for the future of California agriculture. The California Department of Education, the Superintendent of Public Instruction, and the State Board of Education have strongly supported a comprehensive program of instruction in agriculture that integrates technical agriculture with strong academic foundations in core subjects. Limoneira is a supporter of local FFA programs and in an earlier edition of this newsletter, we described our partnership with the Ventura County Conservation District called "Home Grown-The Importance of Agriculture in Ventura County," where students learn about nutrition, energy and food production. In addition to this program, we offer sustainability and agriculture tours for all school fieldtrips. If you are a parent or teacher who would like to arrange a school fieldtrip, please call 866-321 8222 or email info@limoneira.com.

Agriculture education can be fun. With Limoneira Lifestyle's Children's Grow Your Own Garden Kit you can let your child get a jump start on gardening success with this fun, educational and "sustainable" kit. Each garden kit contains one pack of Lemon Mint Seeds, Lemon Basil Seeds, 2 small eco-friendly biodegradable pots, garden gloves, Agromin soil, small garden shovel, garden rake, garden trowel, and a kid's educational activity book. Children will love watching their own herbs spring to life with this easy- to-plant-and-grow set.

For More Information visit our website and for an introductory discount coupon click here.

Limoneira is one of the largest growers of lemons in the United States with approximately 1,839 acres planted throughout Ventura County, on the Central Coast and Tulare County in the San Joaquin Valley in Central California. California's lemon growing area stretches from the Coachella Valley to Fresno and Monterey County. Over fifty varieties of lemons exist with Lisbon, Eureka, and Genoa being the predominant varieties marketed on a worldwide basis. California grown lemons are available 12 months of the year, with peak production periods occurring from January through August. Approximately 92% of our lemon plantings are Lisbon and Eureka varieties, and approximately 8% are other varieties.

With an average annual production of approximately 750,000 tons of lemons, California accounts for approximately 87% of the United States lemon crop, with Arizona producing the vast majority of the rest. 50-70% of the United States lemon crop is utilized in the fresh market, with the remainder being shipped to the processed market for products such as juice, oils, and essences.

Limoneira has been providing lemons to satisfy world palettes for 117 years. Our relationships within the food service and retail sectors ensure that we are able to satisfy global demand with high quality Limoneira lemons anyplace, anytime.

Limoneira has been practicing the tenets of sustainability since its inception. In the early days of the Company's history, our founding fathers knew that to ensure survival it was essential to carefully monitor the vital resources necessary to produce a profitable crop. Diversification is just as true today as it was in Limoneira's early days. Geography provides one important component to our Company's diversification efforts. Limoneira operates in three different locations in the Southwest United States. Our northern-most operation is based in Porterville, California, in the San Joaquin Valley and is comprised of three ranches totaling 1,797 acres: