North Miami, FL -- Phil Lipschutz lives, eats and breathes Cigarette, and has for over 30 years. His new website, www.lipship.com, tells the story of his entr�e into powerboat racing and how it shaped his life-long career. A collection of videos brings the dealer to life with interviews and historic shots of his early days in racing, and then adds excitement to the boat line-up by showing the beauty and grace of the Cigarette powerboats in action.

As Miami's exclusive Cigarette dealer, "Philly" as he is known to many, personifies brand loyalty. "I sell one brand of boat and wear one hat, and that's a Cigarette hat," he states. The new website, created by Miami ad agency, The Rock Group, is a tour through Lipschutz' background and his dealership; it also adds his philosophy on rigging and tweaking boats to give them the "Lip-Ship Edition" label--making the boats not just fast, but "usable and driver-friendly."

The website is a pictorial primer on all the models in the Cigarette Racing Team Line, as well as a full picture tour of the boats offered for sale through the dealership. A Boutique of some standard Cigarette gear also offers some proprietary Lip-Ship Performance apparel for customers who enjoy being a part of his network of performance boaters. The Parts library shows the basic replacement parts for routine maintenance and the News page keeps viewers up-to-date on Lip-Ship's customers, their boats and their onboard journeys.

"We wanted to create something new to tell our clients and potential customers about our experience and why we have successfully brought Cigarette customers satisfaction for over 20 years, says Lipschutz, "We have a great client base--people I've worked with for years--who trust my dealership with helping them select, maintain and even sell their boats. When they arrive in town, the boat is ready for them, cleaned, fueled and pointed in the right direction!" he adds proudly.

Lip-Ship Performance is located on the water at the TNT MARINE CENTER, 13301 Biscayne Blvd, #101, in North Miami. Stop by to see how a Cigarette could be on your horizon, and visit www.lipship.com or www.cigaretteracing.com.

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