I hope you had a Merry Christmas and Happy New Year. As we move into 2021, we have been asked numerous times about what we see happening or needs to happen this year in marketing. We came up with a list based on our experience and what we have heard in the marketing world. Here are our Top 2:
Customer Service: Getting back to the basics of taking care of your customers should be a focal point this year. Limited and stressed out staff have made an impact on many businesses. If you can do the basics better than your competitor, word will travel.
Consistency: 2020 was the most inconsistent year in a long time. Again, going back to the basics and doing things consistently right will show your customers a normalization they have not seen for almost a year. You may need to change some processes and procedures to achieve this goal. But when you do, be consistent going forward.
This also includes being consistent with your SEO and Listing Directories. Just like traditional advertising, you must be out there before your customer starts thinking about buying. Proper optimization of your website and being in all the right places is key to being at the right place at the right time.
We will share more from our list each month and probably make adjustments along the way, as we all will have a great 2021!
If you have any questions, please feel free to reach out to me.