Mike McMorris, LRIC CEO
The ultimate question
Anyone with children knows that the question of youth is “Why?”. For generations, parents on family trips have heard that question from the back seat, over and over! Sadly, we tend to lose our zeal for the question as we get older.
Our last edition of this newsletter generated several comments from readers. All but one was complimentary. We always appreciate your feedback and suggestions. The one comment questioning why we included a particular article generated some good discussion among those of us who pull this newsletter together. It made us go back to basics: why do we prepare this newsletter?
The goal of
is to inform readers and to stimulate ideas and action within and across sectors of the Ontario livestock industry. Better research and more innovation were founding principles of LRIC.
A core function of LRIC is to keep an eye to the future, something that is difficult for our member organizations to do as they deal with the urgent issue(s) of today. This is why the newsletter is designed with sections dealing with sectors, cross sector and on the horizon.
We also want to expose readers to a variety of perspectives, not all of which will be popular. It is important to know what is being said about your business to best plan ahead. When there are widely differing perspectives, we will strive to present a balanced view.
We look forward to your continued feedback on and suggestions for this newsletter and please do feel free to ask us “Why?”.