Click hereto review the slides we went over together today and click here to listen to the recording. Read through some additional reminders below and don't forget to complete your action items before our next call!
Your Woofie's Marketing Team
Local Marketing Program Overview
One of the unique offerings Woofie's has as part of the Authority Brands portfolio is our Local Marketing Program. We are available to help you every step of the way with making decisions such as targeting, budget, and artwork selections.
Local Marketing Program Spend Overview
Below you'll find a recap of the LMP minimum spend requirements.
• Annual requirement for monthly flexibility
• Focused on local brand growth
• New locations opening mid-year are prorated
Local Marketing Budget Platform
You'll use the Local Marketing Budget Platform to submit your budget for the Local Marketing Program each month. The deadline to submit your budget updates is on or before the 15th of the preceding month.
To access, log into FranConnect, navigate to the Hub homepage, and select the teal blue icon labeled "LMPBP" under Single Sign On Links.
Once you've logged in, select the "Edit Plan" button on the top left and click into each tactic to update your monthly budget. Upon completion, click Submit.
Digital Marketing Overview
Scorpion One is a paid digital advertising program that rolls up several digital lead channels under one program to have one set budget that is dispersed among these channels. The Scorpion One campaigns are powered by AI as well as managed by the Scorpion advertising team to disperse the marketing dollars to top lead converting channels.
Local website search engine optimization “SEO” enhances a franchise’s local search presence, ensuring it appears in the top rankings within the "Map Pack" section and organic section. SEO is important because people rarely scroll to page 2 of search results and some even skip ads. The Map Pack section also has the highest click-through rate, meaning that section easily converts the most leads into clients.
Note: The "crawling phase" for new websites to index in Google's search engine lasts up to 90 days. New locations can expect to be on page 2-3+ for keywords for their first 90 days while this is taking place. (Lean into grassroots efforts during this time!)
SendJim is a direct mail automation tool designed to help service-based businesses win more customers, increase retention, and grow revenue. With a few clicks, you can send personalized postcards, gifts, handwritten notes, and more.
SendJim integrates with Precise Petcare CRM and can be programmed to mail different items based on triggering events such as completed job or new customer. The platform includes hyper-targeting tools such as multiple demographic and property filters, geofencing/radius bombs, neighbor mailing, and Every Door Direct Mail with the USPS.
Here's a glimpse of what the next month will look like during your marketing onboarding!
Fri., Jan. 9, 11 am - 12 pm
Thurs., Jan. 15, 9 - 10 am
Fri., Jan. 16, 9 - 10 am
Mon., Jan. 19, 9 - 10:30 am
Tues., Jan. 20, 3 – 4 pm
Weds., Jan. 21, 3 – 4:30 pm
Thurs., Jan. 22, 3 – 4 pm
Tues., Jan. 27 -Thurs., Jan 29
Marketing Team Meet & Greet
Marketing Kickoff + Overview
Website Overview
Local Marketing Program Overview
Grassroots Marketing Overview
Events Marketing Overview
Email & Social Media Marketing Overview
Individual Budget Meeting
Your Action Items
Submit Your Website Setup Form
It's important to submit the website setup form as soon as possible so that we can set up the rest of your marketing infrastructure behind-the-scenes that is dependent upon your website URL being live. Remember that the following information is needed in order to submit your website setup form for your "Coming Soon" webpage to go live:
