|
The “Keep Castro Valley Beautiful” group (KCVB) was formed around 2000 by several community members that were concerned about the appearance of our main thoroughfare. It is organized under the Alameda County Adopt-A-Spot program. On the first Saturday of the month, community members would volunteer, however, as time went by, reminding people to come out became an issue. For some years after that, the cleanup was done by one of the organizers along with a pack of scouts and their parents.
After redevelopment on Castro Valley Blvd, they began to take a different approach. The area was divided into segments and volunteers were recruited to take responsibility for each segment. Currently, they pick up litter on Castro Valley Blvd/Mattox Rd from Five Canyons on the East to Mission Blvd on the West. (The Redwood Rd to San Miguel segment is done each Friday by Pacheco Landscape under a contract with Alameda County). KCVB Volunteers are asked to pick up their segment by the 10th of each month. They have operated under this arrangement since 2013, working out of civic pride and have not sought recognition. But as the Chamber considers overall cleanup efforts downtown, they want to make the community aware of the present program in place.
As volunteers, they take pride in doing periodic “light housekeeping” along the boulevard segments. However, their goal is encouraging local businesses to make property beautification a high priority and to assume responsibility for their own frontage cleanup, as specified by the Code Enforcement Ordinance. To this end, we offer support and encouragement.
As our name reflects, they join with the Chamber in the effort to Keep Castro Valley Beautiful!
| 
