Volume 309

February 25, 2026

Our Team truly welcomes your readership and valuable feedback on HDI’s Practice Growth Insights™. For 310 weeks and counting… we are Wholly (and enthusiastically) Dedicated to The Write Stuff.


As your explorations continue, muse on an influential array of effective methods to proactively Elevate the Profession in high integrity ways and know that…

And now… to this week’s volume.

“Be yourself, everyone else is already taken.” 

–Oscar Wilde

From a Real Estate standpoint, whether for a home or business, this phrase rings true. 


Location, Location, Location


When reflecting on building Practice Growth foundations, consider ALL the thought involved in selecting your clinical location. From square footage to floorplan layout and ease of patient access to ownership or lease terms and the list goes on… determined analytics took place. With multiyear commitments, clinical positioning is carefully assessed. 


Our appraisal? In competitive markets, your location information is a principal component of your Awareness Campaign for years to come, typically rendered as:


123 Main Street, Anywhere, USA 99xxx on your:


✔️ Website

✔️ Letterhead

✔️ Envelopes

✔️ Business cards

✔️ In Practice materials, and 

✔️ Community outreach materials, etc.

While a subset of intended recipients may be familiar with your Text Only street address, many others, including prospective patients or referral sources, will benefit from mapping things out. In practice, clearly shown location details are easier for longtime residents, newcomers and allied health professionals to spot. With Convenience Visualization goals in sight, we find it remarkable how many Practices are in Text Only mode with this vital communication.

HDI assists with creating Eye-Catching Location Maps which bring your pertinent location into full view. To put it in perspective, creating and showcasing your whereabouts represents keeping up, not trend-setting. Once this Must Have visual is effectively on the scene, you will wonder why you didn’t develop sooner.


We begin at your pinpointed location, zooming in on a proximate geographic radius. From there, real-world feedback indicates that primary locator descriptors feature:


  • Streets and highways named as locals know them
  • Highlighted cross-streets
  • Your patient-guided pointers


With these basics in place, we will expertly finesse your Map with respect to range and practice-branded colors, while minimizing visual clutter often associated with pre-fab versions. Again, our Strong Recommendation is:

Make it Your Own.


To put in operational context, observe:


➡️ how much time you and your colleagues spend (perhaps 100s of times per year) explaining “where your clinic is”, and

 

➡️ when you do, what specific details make it easiest for folks to say, “Oh, I know where that is”?


Imagine the proactive communication possibilities. Guided by logical needs and process, your customized map will resemble something like this:

To make the point… this visualization is positively influential for multi-location Practices which have heavily invested to provide time-saving convenience. When patients visit in 1 location, it’s always advisable to ask who they know living or working near another well-placed location. With kind referrals from those you expertly serve and whose trust you have earned, Joys of Hearing will be readily accessible to others in their circle of life. 

With a picture worth 1000 words, Map in Place, driving engagement steers us towards popular transparent applications. While Google My Business does its thing, you should do yours:

In fact, knowing where you are is the 1st step towards getting to know who you are and the high-quality care your Practice delivers.


Here’s another nifty, highly effective and tactical idea: We will help you create Made to Stick™ QR codes to feature at point of consult, community events and on your customized materials.

Beyond all these Awareness Mechanisms, what are your practical ideas on how to spread the great word about your convenient location?


When it comes to your customized Map, don't let there be a Gap in location-orienting knowledge. While many aspects of Practice Development are challenging, this one can be easy.


Now that you know, this is an easily found way to grow. Just reach out and count on us to provide solutions that are the right fit!


See you next week, as our Who Knew? exploratory journey continues.

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value

PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.

PGI #291 2025-10-22 | Golden Years, Taking Care of Ears

PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.

PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well

PGI #288 2025-10-01 | Educate Well Monthly, In Practice

PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps

PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly

PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.

PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.

PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams

PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.

PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).

PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession

PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.

PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.

PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity

PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful

PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?

PGI #274 2025-06-25 | Resident-Centric, Advocacy+

PGI #273 2025-06-18 | Social Studies. Dynamic Duo.

PGI #272 2025-06-11 | C is For Community, Master the Obvious

PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.

PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork

PGI #269 2025-05-21 | Better Hearing, Better Living.

PGI #268 2025-05-14 | Super Seniors, Special Opportunities

PGI #267 2025-05-07 | Supportive Leadership Gets Organized

PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice

PGI #265 2025-04-23 | To Compete Well, Take Advantage

PGI #264 2025-04-16 | Practice Culture Commitments (PCC), Humanistic Advantages

PGI #263 2025-04-09 | Point of Consult, Eye-Catching Influence.

PGI #262 2025-04-02 | Point of Consult Destiny, In Sight.

PGI #261 2025-03-26 | Sound Booth Signals, Get the Picture.

PGI #260 2025-03-19 | The Patients' Journey. Aligned Awareness Serves Well.

PGI #259 2025-03-12 | Practice Growth Insights™, 5 Years & Counting

View our entire collection.

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