Jan. 12, 2022
Dear San Benito High School Parents, Students and Community:
Students in Mike Schurig’s Advanced Business Management class recently completed a project and competition in which teams created an original logo for the San Benito High School Career Technical Education (CTE) Department. The winning team received $100, while the second-place team earned $50.
“The purpose and benefit of this type of project is to connect the advanced students to real-world business activities, and have them experience the competition and realities of the business world,” Mr. Schurig said, noting that his classes are also now in the Skills-USA co-curricular student organization, which promotes business skills and real-world competition events.
Real-World Assignments
The logo project was discussed and planned during Spring 2019, but was tabled with the move to remote instruction that Spring. The capstone class, formerly called “Business & Marketing,” previously completed community projects, which are real-world assignments that connect the students to an actual business activity. For example, classes in the 2016-17 and 2017-18 school years competed for the marketing job to create concert posters for the local San Benito Oriana Choral.
In 2018-19, Mr. Schurig’s students interviewed and had classroom visits by six entrepreneurs to learn about their professional journeys and what they encountered as they pursued their professional goals.
CTE Logo Project
Students started working on the CTE logo project during the Fall semester of 2021, completing their designs and presenting them to Mr. Schurig for grading. Those designs were then voted on by members of the CTE Department and the winning team announced last week.
The winning team, from Mr. Schurig’s third block Advanced Business Management class, was Ailed Martinez-Juarez, Sinai Ruiz and Millie Lezama. Ailed is also the secretary/treasurer for the third block section of the Skills-USA chapter.
This was the first year for the logo design competition, and Mr. Schurig said his classes will work on additional logos in the future along with completing marketing assignments connected to the community.
A Pathway to Success
The Business Management Pathway at SBHS exposes students to business strategies, entrepreneurship, marketing, finance all of the demands for business management. Management consists of planning, leading, and controlling an organization or effort to accomplish a goal. In the Business Management pathway, students learn entrepreneurship and business fundamentals, goal-setting, resource allocation, organizational structure and management techniques, economics, financial data, risk management, information technology, and supply chain management.
Mr. Schurig said that this and any future community projects “give the students a taste of real business activities and the planning, collaboration and many of the other business management skills needed to be successful, no matter what their future careers may be.”
The real-world connections and experience that students receive from Mr. Schurig’s business classes set them on a path for success educationally and career-wise. They are an example of how every day is a great day to be a Baler!
Sincerely,
San Benito High School District Superintendent Dr. Shawn Tennenbaum
