What is a logo refresh?
A logo refresh – is more along the lines of retaining much of the original character of a logo than a total redesign.
A logo refresh maintains some of the elements about a logo that made it successful in the first place, but may change subtle to not-so-subtle elements in an effort to modernize it and bring it into the current style. Ideally, not in a ‘trendy’ way but in a way that’s appears both established and relevant to the current aesthetic.
Netflix decided to simplify their brand, partly it seems so that it would transfer to more devices without appearing different from device to device. Strangely enough, the simpler the logo – the more it seems the logo can transfer from application to application and retainer the character of the original.