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Challenge of the Americas

Friday, March 11, 2016
5:30 p.m.

International Polo Club Palm Beach
Wellington, Florida
For Immediate Release
Phelps Media Group, Inc., International

Releases and High-Res Photos Available at
Media Contact: Annan Hepner
Phelps Media Group, Inc. International
phone 561.753.3389  fax 561.753.3386
Longtime Patron Purina Animal Nutrition Returns as Team Sponsor for Challenge of the Americas
Wellington, FL - February 15, 2016 - Purina Animal Nutrition, a supporter of Challenge of the Americas since 2006, has returned this year as a team sponsor to back a group of six top riders performing a Grand Prix dressage quadrille. Known for their research and commitment to equine nutrition, Purina Animal Nutrition is proud to sponsor the first-class event that raises funds for breast cancer research.

"We are honored to be a part of the Challenge again this year," said Shiela Conde, Purina Animal Nutrition's equine and sales specialist of South Florida. "It truly has significant value to the community, and year after year it is a quality event for an important cause which brings everyone together with entertainment."

The 2016 Challenge of the Americas will be held March 11 at 5:30 p.m at the International Polo Club Palm Beach in Wellington, Florida. Proceeds support the Breast Cancer Research Foundation through their partner Play for P.I.N.K.

The 2016 Team Purina has been working on perfecting their quadrille. Photo by Annan Hepner.

"Many of us have experienced someone in our life that has struggled with cancer, so it does become personal for us," Conde explained. "Every person that is a part of Challenge is there because they truly admire, respect and believe in it."

Team Purina won last year's Challenge and the team this year is practicing hard to defend their title. The 2016 Team Purina consists of Shelly Francis, Kasey Perry-Glass, Kim Herslow, Betsy Steiner, Pamela Goodrich, and Jennifer Marchand. Terry Ciotti Gallo is the choreographer and coach with the help of Bill Warren.

With an exciting lineup of top dressage riders and horses preparing some of the most advanced quadrilles to date, as well as a talented group of show jumping athletes, the 2016 Challenge is not to be missed!

"It's always beautiful, fun and it brings the best energy from everyone," Conde said. "I think that the dedication and the true commitment from everyone involved is what makes this event so unique. It really does unite people. Every year they host a nicer event than the year before!"   

Team Purina, winners of the 2015 Challenge of the Americas. Photo by Alexandra Lynch.

Fast Facts: 2016 Challenge of the Americas

Friday, March 11, 2016 
5:30 p.m.     VIP Cocktails and hors d'oeuvres 
6:00 p.m.     Opening ceremonies 
6:10 p.m.     Challenge of the Americas Competition 
7:30 p.m.     Award Presentation 
7:45 p.m.     The Challenge Gala: Dinner and Dancing

International Polo Club Palm Beach
3667 120th Avenue South
Wellington, FL 33414

Ticket Information:
Mary Ross
Ticket Prices:
VIP Tables of 10: price includes competition and gala dinner and dancing         
Gold Patron: $6,500 per table 
Silver Patron: $4,500 per table
Bronze Patron: $2,500 per table
Partners for Pink: $1,500 special sponsorship package that includes two VIP tickets along with advertising and media promotion
Individual seating: $250 per person 
General admission seating: $20 per person at the gate
General admission is free for children 12 and under

Media Contact:

Phelps Media Group
The Challenge of the Americas Beneficiary:
The Breast Cancer Research Foundation through their partner Play for P.I.N.K.
Play for P.I.N.K. website:
BCRF website:

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Phelps Media Group, Inc. (PMG), based in Wellington, Florida, is a public relations firm primarily focused on promoting events and people in the equestrian world.

The objective of Phelps Media Group, Inc.'s customized promotional plan for each client is to gain coverage in print, broadcast and televised media outlets. By delivering consistent international media attention to the people and events it represents, PMG creates public awareness of the client's message as well as a positive and recognizable image for the client. PMG's ultimate mission is to assure success for its clients' endeavors with the public.