Lorg runs a grief marathon on debut solo album 'I Fell For Fantasy'

For Immediate Release

August 19 2026

LORG RUNS A GRIEF MARATHON ON THEIR

DEBUT SOLO ALBUM I FELL FOR FANTASY — STREAM

GHILLIE SUITED BEAST LEARNS TO DANCE AND LOVE IN

OFFICIAL VIDEO FOR “CROSSROADS” — WATCH

ANNOUNCES ALBUM RELEASE SHOW AT BROOKLYN’S

UNION POOL FOR SEPTEMBER 9 — TICKETS

ALBUM CO-PRODUCED BY LORG AND ADAM MCDANIEL

(ANGEL OLSEN, WEDNESDAY, ANIMAL COLLECTIVE)

I Fell For Fantasy album artwork by Marcyanne K [Download]

Today, Lorg has independently released their debut solo album I Fell For Fantasy. The record was co-produced by Lorg and Adam McDaniel (Angel Olsen, Wednesday, Animal Collective) between Drop of Sun Studios in Asheville, NC, and Lorg’s home studio. After relocating to New York City, Lorg’s debut album is the victorious result of unrelenting care and attention to detail — one that faces grief head-on and chooses to continue forward — Stream.

Lorg is the solo journey of the singer and co-creator behind the music project SALES, L Morgan. It is the counterspell to a powerful curse that had befallen our intrepid hero, placed upon them by forces unseen, yet powerful. For years our hero, the eponymous Lorg, trekked silently through the lands of shadow, came up against (and ultimately befriended) the monstrous twins of Doubt and Despair, fled through the valley of unknowing, and scaled the oracle’s mountain–where it is said that upon that highest peak, your true self shall be revealed. For better or worse.

Well, dear reader, obviously it was for the better, as they woke upon a vista of glory, and such an expansive interiority was revealed unto them that they could feel the bindings of their curse fraying, and bits of what could only be referred to as “spiritual muck” began to slough off. Lorg, having arisen victorious from the clutches of an ancient enemy, brought forth this most potent of talismans — this album — wrought with great care and attention from the depths of their musical quest, for you to absorb its residual effects. Listen with an open heart for optimal counterspell effectiveness.

Press photo by Dallas Houston [Download]

“Going solo was spiritually difficult. I had always wanted to but it felt like I was throwing the baby out with the bath water,” reflects Lorg.

I Fell For Fantasy opens with the pop prophesy “Cowboy Songs.” Looping personal patterns just like the song’s melody, the album opener foreshadows our hero’s journey ahead. Under the clouds of a serious heartache, Lorg sets out on their greatest quest yet. “Brandy” is a song that embraces experimentation — with a Juno synth bass, birds chirping outside of the window, falling in love, and rediscovering a signature sound.

Today also sees the release of the official video for “Crossroads.” Directed and choreographed by Coco Villa, and creatively directed by Lorg, the video follows the story of a ghillie suit beast learning to dance, love and let go — Watch.

“Listening back, it sounds like my own version of ‘Should I Stay or Should I Go,’” says Lorg. “I was feeling frustrated by sitting on the fence about my relationship, my solo project, and staying in Asheville.”

Later in the album, we meet the forgiving “Moody Jam” and the reconciling “Life Of A Dream.” The latter faces the album’s alluded to heartache head-on and comes to terms with some of the things that are now lost to the past.

On the album closer, “So I Put It In A Song,” Lorg shares, “This song gave us the hardest time of all the tracks on the album. It started as a quick demo with just a vocal and guitar track at my home. I took the song to Drop Of Sun and Adam and I built it out into something truly huge but I felt really disconnected from the feeling in the demo, and my sound in general. We stripped everything back to just vocals and guitars. You can hear the amp buzzing between vocal phrases. The song swells with some of the big synth stuff we wrote in the previous version.”

“‘Did I make it there yet?’ is something I asked Adam at the end of a tiring vocal tracking day, and it seemed right to leave it in there. At the time I hadn’t made it, but I think I have now. “

On September 9, Lorg will play an album release show at Union Pool in Brooklyn. This will be their first solo headline show in the city. All ticketing information can be found here.

Download the show poster

I FELL FOR FANTASY TRACKLIST

Cowboy Songs

Brandy

Marathonia

How Many Days

Crossroads — watch

In The Cold

Moody Jam

Hall of Your Heart

Life Of A Dream

Epilogue

So I Put It In A Song

PRAISE FOR I FELL FOR FANTASY

STEREOGUM “Excellent indie-pop”

THE LINE OF BEST FIT “With the next stage of their chapter waiting to be written, ‘Hall Of Your Heart’ is as good an indication as any that Lorg is full of resilience and fortitude, turning their own experiences into mesmerizing compositions of emotive indie-pop.”

RUSSH “A beautiful slow burn that unfolds patiently, allowing atmosphere to do as much storytelling as the lyrics themselves. There's something deeply transportive about its spacious production.”

TURN & WORK “Lorg’s new album ‘I Fell For Fantasy’ is wounded, nervy and raw. This is how

to end something. This is how to let go.”

OUR CULTURE “Languorous”

ECHOWAVE “A delightfully ethereal taster from their forthcoming debut solo album… ‘Hall of Your Heart’ lays the groundwork for a body-of-work that’s equal parts residual and furthering.”

MELODIC MAGAZINE “Lorg is ‘lost in the clouds,’ lamenting past mistakes and good times that are long gone. You can picture them leaning back and staring up at the sky, a guitar in hand as they sing about their woes. The lyrics are vague yet vulnerable, and they invite listeners to relate with their own troubles, past and present.”

TURTLE NEK “The short and delicate track is utterly mesmerizing, thanks to the blend of soft vocals and minimalist electronic production.”

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For more information on Lorg, please visit:

For all Lorg press materials and inquiries, please contact:

Madi Florence | madi@bighassle.com