August 24 , 2016 

LA Business Journal Names Inglewood Mayor in Top 500 Most Influential List

Here's How the Rams Are Promoting Their Return to Los Angeles

Los Angeles' 22-year span without an NFL team is coming to an end this season as the Rams return to the city after playing in St. Louis since 1995. The team is promoting its return in a new ad campaign that features its players leaping over famous L.A. landmarks, and it's looking toward long-term tactics to keep fans interested after the initial buzz wears off.

The Rams and Art Machine, the team's creative agency of record, worked with the NFL to develop the tagline, "We're Home," which appears on outdoor ads and billboards featuring larger-than-life versions of Rams players Todd Gurley, Aaron Donald and Tavon Austin catching passes and carrying the ball against the backdrop of the downtown skyline, beaches and landmarks like the Griffith Observatory.

"We wanted to show players as larger than life, help people recognize key players and show off the city," said John McMahon, president and creative director of Art Machine.

For the team's first year back in Los Angeles, the Rams are focusing on targeting fans who grew up or moved to the city when it was without a football team, said Kevin Demoff, COO of the Rams.

Airport Police Officer Association Interview: 
Inglewood Mayor James T. Butts

Current City of Inglewood Mayor James Butts is the former deputy executive director in charge of Homeland Security and Public Safety at LAX. He has a long history of police service, mostly with the Inglewood Police Department, which he joined in 1972. There he held the positions of officer, detective, SWAT commander and Narcotics Division commander before promoting to sergeant in 1981, lieutenant in 1984, chief of operations in 1986 and finally deputy chief in 1990. In 1991, at the age of 37, Butts accepted the top job at Santa Monica P.D., acting as chief until 2006, when he became the head of security and law enforcement for LAWA. Here, he shares his insights and recommendations, based on his long career of public safety and unique perspective into the operations at LAX.
What were the developments that you spearheaded while at LAX?
When I was selected in June 2006 to head up Homeland Security and Public Safety, KCAL had done an exposé on the security shortcomings of LAX, particularly as they related to the "Fuel Farm." I found the LAXPD to be understaffed. We engaged in the largest police officer recruitment in the history of the Department, increased pay and created a two-stripe pay-grade enhancement.
Comprehensive plans were developed to provide barricades for entrances to the airfield, and plans for mobile, trunked radio systems were developed and later enacted. Three assistant chief positions occupied by Erroll Southers (chief of intelligence), William Thompson (chief of administration) and Frank Fabrega (chief of nonsworn security officers) were added, bringing structure and synergy to the organization of the LAXPD.

Additionally, we addressed the physical needs of providing airport security. Comprehensive inner, middle and outer perimeter security plans were implemented, including ALPR (automated license plate recognition); integrated command and control; streaming digital video and analytics (over CCTV); acoustical gunshot detection; GPS tracking/automatic vehicle location (AVL); fixed checkpoints; anti-terrorist hydraulic barricades; under-vehicle imaging; perimeter intrusion-detection systems for fences, gates and airfield intrusions; radiation detection equipment; bomb-detection K-9 units; and motorcycle patrols.

These systems were either implemented or recommended for implementation in a September 2007 presentation to the mayor and executive director. We invested in new police vehicles, four of which were outfitted with ALPR technology. We staffed checkpoints with podium officers. I arranged for LAXPD officers to attend the LAPD Academy to foster greater camaraderie and consistency in tactical training.


Maxine Waters and Mayor Butts at the Chanera Ave Block Party 8/20/16

Councilman Alex Padilla Addresses 64th Street Block Club
August 20, 2016



City Council Agenda

City of Inglewood
One Manchester Blvd. |  Inglewood, CA 90301

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