Love was in the Air(port) on Valentine’s Day where we helped spread messages of joy and happiness to passengers at T.F. Green Airport as part of a social media campaign.
T.F. Green is Rhode Island’s primary airport. In 2019 they are looking to expand their social media presence and the client presented us with a unique opportunity to get creative with content.
We took that direction and turned simple messages into an authentically happy experience by creating signs for family and friends picking up their loved ones on Valentine’s Day. Many of them stopped by our table to grab a sign – so many in fact that we had to reprint them halfway through the day! The response was exciting – a father welcomed his daughter home; a man grabbed one to welcome his Army buddy to town; children held up signs to greet their parents.
We posted this content on
. This content performed 90% higher than other posts on the T.F. Green Airport Facebook page, giving us an indicator of the types of campaigns we may develop for them, and other clients, in the future.
Social media is a great way to connect with current, and potential, customers. Creating an authentic experience for customers and amplifying it on social media adds real value to a digital presence.
And now – since we’re always learning something new at New Harbor Group to help our clients succeed - we’re eager to take what we learned at the Airport on Valentine’s Day to develop new campaigns that help tell the story, engage with their customers and help them meet their goals.