Creative Social Media for Clients

Love was in the Air(port) on Valentine’s Day where we helped spread messages of joy and happiness to passengers at T.F. Green Airport as part of a social media campaign. 

T.F. Green is Rhode Island’s primary airport. In 2019 they are looking to expand their social media presence and the client presented us with a unique opportunity to get creative with content. 

We took that direction and turned simple messages into an authentically happy experience by creating signs for family and friends picking up their loved ones on Valentine’s Day. Many of them stopped by our table to grab a sign – so many in fact that we had to reprint them halfway through the day! The response was exciting – a father welcomed his daughter home; a man grabbed one to welcome his Army buddy to town; children held up signs to greet their parents. 

We posted this content on Facebook, Instagram and Twitter. This content performed 90% higher than other posts on the T.F. Green Airport Facebook page, giving us an indicator of the types of campaigns we may develop for them, and other clients, in the future. 

Social media is a great way to connect with current, and potential, customers. Creating an authentic experience for customers and amplifying it on social media adds real value to a digital presence. 

And now – since we’re always learning something new at New Harbor Group to help our clients succeed - we’re eager to take what we learned at the Airport on Valentine’s Day to develop new campaigns that help tell the story, engage with their customers and help them meet their goals.  
Nice Ink!
Rhode Island Rallies for Census 2020

The R.I. Complete Count Committee held the “Rally for Rhode Island to be Counted” recently. Committee Co-Chairs Central Falls Mayor James Diossa and Rhode Island Health Director Dr. Nicole Alexander-Scott (pictured) began the year-long effort to urge every Rhode Islander to be counted in the 2020 Census. Numerous state and local leaders spoke at the event, including Lieutenant Governor Dan McKee (pictured in background), Secretary of State Nellie Gorbea, Treasurer Seth Magaziner, Attorney General Peter Neronha and House Majority Leader Joseph Shekarchi. The rally was widely covered in local and regional publications. 

New Harbor provided media and social media support before and during the rally - with pictures and tweets during the speakers’ remarks. ‘Live-tweeting’ in the moment lends immediacy to the event and helps reinforce our core messages to key audiences.  

Providence Journal


Telemundo Nueva Inglaterra

Boston 25 News

Follow the RI Census 2020 on Twitter and Facebook !
Feature Coverage of the Quonset Success Story

With nearly 12,000 jobs at over 200 companies, Quonset Business Park is Rhode Island’s leading engine of job creation and economic development. Last month, Providence Business News published a cover story on Quonset’s development and continued room for growth. 

The article details Quonset’s evolution from a former Navy base to a thriving business park and public port, provides an overview of some of the major businesses that call Quonset home and looks at what the future may hold there.
Providence Business News

League Opposes Marijuana Legalization

As the state’s unified voice of local government, the Rhode Island League of Cities and Towns represents the interests of all 39 cities and towns. League Executive Director Brian Daniels sat down with WPRI’s Dan Yorke to talk about the League’s stance on the Governor's proposed marijuana legalization. 

“We think [marijuana legalization] needs to be a local decision, and it needs to be a decision through local ordinance and the councils,” said Daniels. “And the other big issue for us is making sure that the resources are there because our mayors and towns know that the impact of legalization is going to land on cities and towns.”

Infrastructure Bank Turns 30

Rhode Island Infrastructure Bank is celebrating its landmark 30th Anniversary this year. The Bank’s investments in infrastructure support the local economy, help create jobs for Rhode Islanders and protect our environment. Infrastructure Bank CEO Jeffrey Diehl stopped by local radio stations to discuss the agency’s history, impact throughout the state and goals for the future. 

"In the last 30 years, we've invested $2 billion in the state in infrastructure, created or supported over 57,000 jobs and saved cities and towns hundreds of millions of dollars in interest,” said Diehl.
WPRO - Steve Klamkin & The Saturday AM News

WPRO - Cumulus Community
Wicked Awesome Local Scout
Makes History

A local Scout helped her pack make history recently when she became the first female Cub Scout to achieve the highest rank in Cub Scouting. As reported by the Warwick Beacon, Narragansett Council of the Boy Scouts Pack 1 Warwick conferred the rank of Arrow of Light to Kerran Kent (pictured left) this February. Kent continued to make waves the same day when she joined the first all-female Scouts BSA Troop in the Council. Way to go Kerran! 
Warwick Beacon
The Importance of Hospice

HopeHealth is the leading hospice and palliative care provider in Rhode Island. HopeHealth certified hospice and palliative nurse Kayla Gillis penned an op-ed for Newport Daily News on the value of choosing hospice. Hospice care can be a difficult topic for any caretaker to consider for a loved one, but the impact it can have on both caretaker and patient is immense. Most hospice providers, including HopeHealth, provide a referral center that eases the process for caretakers looking for more information about hospice. Gillis reflected on this process and the benefits of hospice care in her article.

“Hospice care isn’t giving up on your loved one’s terminal condition — its aiding them with the tools they need to maintain comfort, dignity and joy through the end of their lives,” wrote Gillis. “You’re not alone when thinking about hospice care, you have hundreds of professionals, volunteers and neighbors in similar situations who will be there with you when you need it most.”

Newport Daily News