Christmas promotion
During October/November, Luton BID will be encouraging people to think about starting their Christmas shopping early - promoting the message to shop local, eat local and stay safe in Luton town centre.

We are inviting all town centre businesses to submit offers for us to promote shopping in town centre stores/venues and to boost footfall.

Examples of offers can be things like:
  • Buy One Get One Half Price
  • Buy an item and get another item free
  • Discounts off purchases
  • Discounts over a certain limit of spend
  • Spend over a certain amount in our store in November and get a discount of X% voucher to spend in December

These are just examples, you may consider any offer you wish.

Get involved
To get involved please provide the following information to as soon as possible.

  • Your business name and street that you are located on
  • Details of the offer
  • When the offer is valid from and to
  • Any other conditions you are placing on the redemption of the offer.
  • Your contact name, email and phone number (this is for office use only)
  • Please also send us a copy of your business logo or an image so we can include it on the voucher

How we will promote your offer
Your offer will be showcased on the BID website ( and via the BID's social media channels.

Shoppers will be able to click on a link to view and display your voucher on their mobile device when they visit your store/venue. They will show the voucher to redeem their offer - so please ensure you have briefed your staff.

All participating stores/venues will be given a poster to display in the window that they are part of the Luton BID Christmas offers and promotions campaign.

We aim for this campaign to go live on 1 November.
COVID Question Time - 6th October
Join the ask-the-experts COVID-19 question time tonight, 6th October, 6-7pm.

Luton Borough Council have put together a team of knowledgeable people from Luton BID, University of Bedfordshire and Public Health England so you can ask them your questions during the virtual event.

For more information click HERE and to register to click HERE.
Job Retention Bonus
New guidance has been issued for the government's £9 billion Job Retention Bonus.
This Job Retention Bonus is designed to support employers who have retained furloughed workers and encourage these employers to continue to retain as many furloughed employees as possible.
The bonus will work alongside the newly announced Job Support Scheme and could be worth more than 60% of average wages of workers who have been furloughed – and are kept on until the start of February 2021. Businesses can claim for the bonus from 15 February, 2021 until the end of March, 2021.
For details click HERE.
Business Support Guide

Our comprehensive coronavirus Business Support Guide has been updated to reflect the new phase of guidance as announced by the Government.

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Luton BID is project managed by Partnerships for Better Business Ltd

Luton BID 01582 510657

Luton BID is project managed by Partnerships for Better Business Ltd (pfbb UK)