As we develop events and projects for the year ahead we would like to first take this opportunity to wish you all a Happy New Year and remind you about our new BID objectives.
In October town centre businesses voted in favour of a further five year term for Luton Business Improvement District (BID), securing £2million of further investment for 2020-2020. The new BID officially started last week, on New Year's Day. Here is a reminder of our objectives for the next five years:
PROMOTION: To identify, develop and promote the strengths, characteristics and the business offer of Luton town centre to increase positive perceptions and town centre loyalty.
ENVIRONMENT: To ensure the town centre presents a distinctive, accessible and appealing environment – one that attracts business investment, encourages visitors to stay longer and fosters a pride in the town.
EXPERIENCE: To provide a safe and enjoyable experience for visitors and workers in Luton town centre.
GROWTH AND INVESTMENT: To build on the strengths of the business community to support and promote growth, development and investment.
Over the next five years the BID will also work closely with The Culture Trust Luton, Luton Borough Council, the University of Bedfordshire and other organisations to further develop distinct areas in the town centre, including The Hat District and The University Quarter.
Gavin O'Brien, Chair of Luton BID, said: “This is excellent news for Luton and huge congratulations must go to all the businesses that joined forces to ensure we secured today’s yes vote. Our BID will continue to be led and driven by the businesses themselves and this funding and commitment of collaboration will enable us to build on the area’s already established strengths and assets.
For more renewal information and our new Business Plan please click
If you would like any more information about the BID, want to get involved or have suggestions please contact the BID office on 01582 510 657 or email