Promotion is the key to success.
‘The BID enables us to bring an enormous range of events to the Town Centre that help us to show to residents and visitors alike the vast cultural offering in Luton – Celebrate Luton Street Fest, Luton Live, Diwali, Hat District Public art and the Christmas Light Switch on are just a few of the events that the Town benefits from each year. These, combined with lots of promotion via printed and digital channels will certainly help to showcase all that is great about Luton Town Centre.’
Bashir Dalvi, Centre Manager of the Galaxy Centre and Director of Luton BID