Welcome to Moorpark Sign
August 12, 2021
City of Moorpark
Sales Tax Figures for First Quarter 2021
Sales Tax Figures for 1Q-2021

• Read the full report at www.moorparkca.gov/SalesTax

The City has received its sales tax figures for the first quarter of 2021, which shed some light on how Moorpark businesses are and are not recovering from the economic impacts of the COVID-19 pandemic. Mirroring trends in the global economy, negative impacts began in the first quarter of 2020 as businesses closed and consumers stayed home. Things got worse in the second quarter of 2020, and then have been gradually improving as businesses increasingly reopen. Data shows that, while business in Moorpark is improving overall, the economy has still not yet recovered to pre-pandemic levels.

Raw Data: Moorpark Outperforming Other Areas

Adjusted for anomalies (such as the state's sales tax deferral program that allowed businesses to delay payment of sales taxes in the first quarter of 2020), first quarter sales taxes in 2021 increased from $954,590 in 2020 to $1,081,231 in 2021. That represents an increase of 13.3%, slightly ahead of the 13.0% increase for Ventura County and significantly better than the 9.5% increase for California as a whole.

Some Sectors Recovering, Others Struggling

Mirroring trends across the region, some sectors of the Moorpark economy are thriving. Sales in the Autos/Transportation sector, Buildings/Construction sector, and general retailers are performing positively in year-over-year comparisons. However, restaurants - especially sit-down restaurants - continue to suffer from depressed sales, as well as other tourism and travel-related sectors of the economy.

Sales Activity Still Below Pre-Pandemic Levels

Even after several quarters of increasing sales, however, per capita sales taxes paid at Moorpark's physical retailers remain approximately 10% below pre-pandemic levels. The accelerated shift to online shopping caused by the pandemic also accelerated the negative impacts on in-person physical retailers in both Moorpark and across the region, state, and country.

Online sales also result in less sales tax revenue to the City to provide municipal services, compared to in-person sales. Due to California's distribution formulas for online sales taxes, a disproportionate of online sales taxes for products delivered to Moorpark actually go to other jurisdictions in Ventura County, including Thousand Oaks, Camarillo, and especially Oxnard. Thus, even factoring in online sales taxes, City sales tax revenues remain approximately 2.4% below pre-pandemic levels. To help address this impact of online sales, the City continues to support legislation in Sacramento to more fairly allocate online sales taxes to the jurisdictions where products are delivered.

Was this article helpful? Yes | No
Aug. 19: Application Period Begins for Round 4 of $10,000 Business Assistance Grants

The two-week application period to apply for the fourth round of Ventura County's COVID-19 Business Assistance Grant Program opens on Thursday, August 19. This round is for businesses and non-profit organizations that did not receive a grant during any of the County's previous business grant programs. To be eligible, businesses must meet the following criteria:

  • Must have a physical location and operations in Ventura County
  • Must have been in business prior to 2021
  • Must have annual gross revenue between $25,000 and $2.5 million
  • Must not have previously received a County of Ventura COVID-19 Business Assistance Grant (previous recipients are not eligible)
  • Must have a history of compliance with COVID-19 safety standards

If you are eligible, you should start collecting the necessary documents now so you will be ready to apply when the online application window opens. The following documentation will be required:

  • Photo ID
  • Signed and dated IRS Form W-9
  • Tax returns from 2019 or 2020
  • Proof of physical address in Ventura County (typically a Business Registration from the City of Moorpark; call us at 805-517-6243 if you need a copy of yours)
  • If you are a non-profit organization, a copy of your IRS Determination Letter

For more program details, please visit www.VCbusinessgrants.org or call (888) 405-1004. If you need technological assistance, such as scanning necessary documents or computer access to submit your application, please call us at City Hall at (805) 517-6247.

Was this article helpful? Yes | No
Upcoming Free Webinar Schedule

How to Influence, Persuade, and Sell Anyone
Tuesday, August 17, 10:30 AM | Register Here
Have you ever struggled to get someone to accept your ideas or buy your product or service? Well, help is finally on the way with this breakthrough webinar from SCORE Ventura County. In less than an hour, you will learn how to convince and sell almost anyone. From friends and family members to prospects and clients, you will suddenly be able enjoy more stress-free, predictable, and fun ways to get people on your side and buying from you.

Beyond Email Marketing - How Constant Contact Can Work for You
Wednesday, August 18, 10:30 AM | Register Here
Take a look at Constant Contact's online marketing tools and see how they can work for your business. This webinar will open up the toolbox and show you all the marketing tools that Constant Contact offers. We will discuss tips and tricks, best practices, and real-world examples of how other businesses and organizations are using Constant Contact's on0line marketing tools to get results.
City Hall Open for Walk-ins + Appointments
City Hall is now open for walk-in service Mon-Fri, 8A-1P, and by appointment only Mon-Fri, 1P-4P. Please call us at (805) 517-6200 to make an appointment, or visit our Virtual Counter any time to learn how to access our services on-line, by phone, and by E-mail.
Subscribe to M-Powered
Did someone forward you this E-mail? Sign up now for your free subscription to get M-Powered: Your Moorpark Economic Update delivered straight to your E-mail inbox!
799 Moorpark Avenue
Moorpark, CA 93021

City Hall Hours: Mon-Fri
8A-1P | Walk-in Service
1P-4P | Appointments Only
4P-5P | Virtual Hours
(805) 517-6200