Issue #191 |  April 13, 2020   |   View online
Highlights In This Issue:
More news below!

MAB Legal Counsel Offers Summary of Governor's Order Limiting Advertising by Big Box Stores
The MAB continues to examine a most recent COVID-19 related executive order issued by Governor Gretchen Whitmer on April 9, extending stay-at-home orders through April 30, and appears to add language limiting the types of products that may be advertised or promoted by stores that are over 50,000 square feet in size. Section 11(d)(3) of Executive Order 2020-42 states that such stores shall "By April 13, 2020, refrain from the advertising or promotion of goods that are not groceries, medical supplies, or items that are necessary to maintain the safety, sanitation, and basic operation of residences."  The MAB's attorneys David Oxenford and John Ronayne have offered the following shared summary regarding this clause:  Read More

NAB Presents Live Q & A with the FCC

On Tuesday, April 14 at 2 p.m., the National Association of Broadcasters is presenting a live question and answer Town Hall with the FCC's Michelle Carey, chief of the Media Bureau, as well as Barbara Kreisman, chief of the Media Bureau's Video Division, and Al Shuldiner, chief of the Media Bureau's Audio Division to discuss how the Commission is helping broadcasters during the COVID-19 pandemic.    Read More

More FCC Relief for Broadcasters During COVID-19 Emergency
The FCC announced two actions on April 9, providing broadcasters targeted relief during the heart of this pandemic.  In a Public Notice released yesterday, the FCC announced that it will waive its rules to allow the preemption of children's educational and informational programs during the month of April to allow TV stations to air live or near-live coverage of community events, including religious services.  Read More 

Broadcasters Reminded of Captioning, Audio Requirements with Emergency Information
With the current COVID-19 crisis, State Emergency Communication Committee Chair Gary Blievernicht reminds TV broadcasters of FCC requirements concerning the broadcast of emergency information. Read More 

WDIV Launches Effort to Help Local Restaurants, Frontline Workers
WDIV Local 4 and launched Food4Frontline on April 2- a community-wide effort to help frontline workers and local restaurants.  Read More

WJRT Celebrates Mid-Michigan Seniors With #ABC12SeniorShoutout
Proud parents of high school seniors are being encourage to decorate their front doors with and share their student's accomplishments with the WJRT-TV news team on social media with the tag #ABC12SerniorShoutout.  Read More

Houghton's WOLV
Debuts COVID-19 Kids Project
Bringing some morning normalcy to the children of its listening area, 97.7 The Wolf  (WOLV-FM/Houghton) has begun to host short stories from area teachers each weekday. Known as the "CCISD's Supporting Kids through Radio project," these short radio segments are aired at 8:40 a.m., about the time the children would be hearing their morning announcements if they were attending class.  Read More

Sinclair Promotes WSMH's Chad Conklin Seattle Stations
Sinclair Broadcast Group has announced that WSMH-TV (Flint) General Manager Chad Conklin has been named to the same post at KOMO-TV (ABC) and KUNS-TV (Univision) in Seattle, WA as well as radio stations KOMO Newsradio, STAR 101.5 and KVI Talk Radio. Read More

Nextstar Moves WLNS' Scot Chastain to Sacramento
Nexstar Broadcasting has promoted WLNS-TV (Lansing) Vice-President and General Manager Scot Chastain to the same role at the company's KXTL-TV (Sacramento, CA). Chastain has been at WLNS since late 2018.  Read More

Meteorologist Michael Behrens Joins WZZM
This weekend, Michael Behrens joins TEGNA-owned WZZM-TV (Grand Rapids).  An Indiana native, Michael is no stranger to the Midwest having worked in both Fort Wayne and Saginaw prior to his most recent contributions at TEGNA sister station KYTX CBS 19 in Tyler, Texas.  Read More

Hillsdale's Collegian Highlights 'The Dale'
Hillsdale College's weekly student newspaper, The Collegian,  recently highlighted McKibbin Media's new station, 1340 am and 99.5 fm "The Dale."  Launched shortly after McKibbin closed on its purchase of WCSR-AM/FM at the end of February, "The Dale" debuted on WCSR-AM and its companion FM translator, splitting a former simulcast with WCSR-FM, which continues its full-service format.  Read More

Midwest Communications Launches 'Stacks 92.1' in Lansing
On March 26, Midwest Communications flipped WQTX-FM (St. John's/Lansing) to a rhythmic adult contemporary format with the handle "Stacks 92.1."  Read More

Li fetime Achievement, Hall of Fame,
NEW Young Professional Award Nominations Due by April 24
It is time to nominate your most influential colleagues for the MAB Lifetime Achievement Award, Michigan Broadcasting Hall of Fame, and NEW Young Professional Award! This tradition honors individuals who have made outstanding contributions to the broadcasting industry and we want to know who you think deserves to be recognized!

The MAB Awards Committee would like your feedback to help provide the best possible experience for everyone that participates in this annual awards program.

Thank you again for your participation!

Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

Local Broadcast Sales Featured Content 

April 14 at Noon: Local broadcast sellers nationwide have a chance to be recognized for their leadership, outstanding achievements, and nobility in the midst of economic chaos. Local stations need productive sellers now more than ever. This session will cover some steps that you've likely been doing and will add a few additional thoughts to help you navigate and be the consummate professional for your station and clients. Don't miss this one! Presented by: Mark Levy, LBS Broadcast Selling Expert and President of Revenue Development Resources

In response to a broadcast seller's question about what to do amidst coronavirus-caused ad cancellations, LBS President, Gary Moore and multiple other LBS Broadcast Selling Experts provide LOTS of recommendations for you and your clients to consider during this period of self-quarantine and economic uncertainty.

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
April 16, 2020 | 1:00 - 2:30 p.m.
"Political Refresher"
with David Oxenford, Wilkinson, Barker, Knauer LLP

On Thursday, April 16, David Oxenford of the Washington DC law firm Wilkinson Barker Knauer LLP will conduct a refresher on the political broadcasting rules. With so many primaries to be held this summer for both state and federal office, this is a good time to review the political rules even in this time of social distancing. We will talk about which advertisers can buy political advertising time, the rates that can be charged, and the public file obligations that are triggered by each sale. We'll also talk about the enhanced disclosures required for non-candidate political ad buys and the questions that come up when stations receive take-down notices challenging the truth of attack ads. Given that we are in such unusual times, David will begin the session with a very quick review of the status of FCC operations during the pandemic, a topic he will cover in greater depth in another webinar on Tuesday, April 21. So log in on Thursday for a discussion of these political broadcasting issues.

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April 14
NAB Live Q & A Town Hall with FCC  ( Learn More )

April 16
Free Webinar: "Political Refresher" (Learn More)

May 21
Free Webinar: "Working with Agencies More Effectively" (Learn More)


Digital Sales Manager
Midwest Communications 
Posted: April 9, 2020

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