Updated: Governor's Executive Order and Effect on Advertising

Questions are being asked regarding the recently released FAQs concerning the Governor's 2020-42 Executive Order. The statement that is generating the most attention is:   Read More 

In the last few weeks, both on the radio and TV side of the broadcasting house, significant actions have been taken to potentially expand the use of zoned broadcasting to allow broadcasters to better target their audience with programming and advertisements.  Read More

It is time to nominate your most influential colleagues for the MAB Lifetime Achievement Award, Michigan Broadcasting Hall of Fame, and NEW Young Professional Award! This tradition honors individuals who have made outstanding contributions to the broadcasting industry and we want to know who you think deserves to be recognized!

Local Broadcast Sales Featured Content 

The Survival Marketing Workshop 

Presented by media expert: Mike Blinder

Thursday, April 23, 2020 - Noon ET 

Join a leading national media expert and discover principles that have helped more than 60,000 businesses worldwide maximize the return from advertising dollars. In less than an hour, you will experience: 

• How businesses who market in economic downturns perform better than their competitors and surge even higher during recovery. 
• How to market effectively in a tough economy and what messages work best in order to build your local brand, maintain your customer base and even increase your market share. 
• How to get the best return on investment from TV, Radio, and Digital marketing. 

Make sure that you grab a seat and register today. To register, go to http://localbroadcastsales.com/lbswebinars/

Binge Watch LBS!!!

In response to a broadcast seller's question about what to do amidst coronavirus-caused ad cancellations, LBS President, Gary Moore and multiple other LBS Broadcast Selling Experts provide LOTS of recommendations for you and your clients to consider during this period of self-quarantine and economic uncertainty.Did you know that you could watch four HOURS of LBS content every weekday for over three months and not repeat a video?!? Think about the professional progress you could make and the resulting dollars that could be in your pocket by taking some time every night to learn from practical and useful content made by broadcast sellers, for broadcast sellers!

Need an idea or two to get started?

1. Log in to the LBS site and choose a topic from the drop down menus of the blue navigation bar near the top of every page!
2. Watch any video on LBS and check out the "Related LBS Content" listed just to the right-hand side of it!

Click here to log in to LBS and register!

Emmie is a passionate social marketer dedicated to designing marketing campaigns that inform the uninformed, connect the disconnected, and attract people to resources that help improve their lives. She leads community engagement and media strategy at Güd Marketing. This includes a wide range of responsibilities from research analysis to development and implementation of comprehensive community education and marketing plans. She has worked on national, statewide, regional and local campaigns for clients including Auto-Owners Insurance, Michigan Education Trust, the City of Flint during the lead water crisis, Michigan Office of Special Education, and more. With over 15 years as a marketing and media professional, Emmie has developed a deep understanding the ever-changing media landscape. She is a data-driven marketer who also understands that relationships are paramount to creating right media mix to drive results. An experienced speaker and trainer, Emmie as taught media, digital, and social media marketing throughout 26-states.

 

Register Here

Whether you are a Baby Boomer, Millennial or Generation Xer, the same rule applies, leaders speak with their actions, not with their words. So, it's imperative that leaders understand how to stimulate action in adverse circumstances. Jeff dives deep into how the psychology of leadership works, debunking the biggest myths that are often preached about leadership. Mostly important, Jeff shows how anyone can develop leadership traits to create life-changing adjustments to get extraordinary results, whether that may mean getting a better following, group leadership, or inspiring others around you. For maximum impact, Jeff provides real-world, actionable tips to help attendees take immediate steps to apply his advice and his as leaders in their own careers. Learning Points: Project the right leadership image in person and online. Discover the truth behind common leadership traits such as courage and purpose Avoid common mistakes of personal leadership and career advancement.

Register Here

Now that most radio personalities have been forced to work from home due to the COVID-19 pandemic, many are turning to video streaming tools as a way to engage with their audiences. There are, of course, dozens if not hundreds of software solutions out there, so finding the one that best suits your station's particular needs is often a matter of trial and error. If you're looking for some guidance, here are some suggested starting points.  Read More