Issue No. 251 | April 23, 2021 | View Online
Nominations Due April 30

Do you know someone who deserves to be in the Michigan Broadcasting Hall of Fame or is worthy of an MAB Lifetime Achievement or Young Professional award? Nominate them before April 30. Learn more.
Upcoming Events

April 28 | 12:00 p.m.
Free Webinar: Are Long-Term Advertising Contracts Possible in Today's World? with Paul Weyland (Register Now)

April 29-30
MAB State Capitol Day

April 30
Nomination Deadline: Hall of Fame, Lifetime Achievement and Young Professional awards. (Learn More)

May 6 | 2:00 p.m.
Free Webinar: Jacobs Media Techsurvey 2021 (Learn More)

May 20 | 12:00 p.m.
Free Webinar: Covering Law Enforcement: Being Fair and Holding Accountability with Kevin Benz (Register Now)
Are You Encountering Problems with Your PPP Loan Application?
In a significant win for broadcasters last year, NAB was able to secure expanded Paycheck Protection Program (PPP) eligibility for stations as part of the COVID relief package that was signed into law at the end of 2020. This allows broadcasters to have the same physical-location based eligibility as restaurants and hotels under the original CARES Act, regardless of whether the broadcast company is publicly traded. Read More
FCC Approves 10-Application Limit For Upcoming Noncommercial FM Window
A 10-application precedent has prevailed at the Federal Communications Commission which has voted to adopt that limit on broadcasters in an upcoming filing window for noncommercial FMs, according to a report in InsideRadio. The decision allows the Media Bureau to move forward with the filing window, which will be the first time in more than a decade that the FCC moves to license new noncommercial FMs. Read More
Schumer's Senate Democrats Split Over Marijuana Legalization
Elections Committee and as vice chair of the Senate Local Government Committee. She also is a member of the committees on Environmental Quality; Families, Seniors, and Veterans; Health Policy and Human Services; Judiciary and Senate Majority Leader Chuck Schumer's biggest challenge to legalizing marijuana may be his fellow Democrats, according to a recent article in POLITICO. Read More
Congressional Letter to FCC on CALM Act Violations Puts Focus on FCC Enforcement Issues
By: David Oxenford, Wilkinson Barker Knauer LLP
As we highlighted in our weekly summary of regulatory issues for broadcasters, last week saw a letter from Congresswoman Anna Eshoo to the FCC asking for the FCC to review the enforcement of the rules established by the CALM Act, which prohibits loud commercials on TV stations. Read More
Protect Your Station from Random FCC Inspections
You say they don't do that anymore! Not true, they do. It's easier than ever before. With so much of our business activities available in our public file and on electronic forms at the FCC, they can easily inspect a station without ever coming to your door. Additionally they still investigate complaints. Read More
Mike Schram Joins WILX as News Director
Veteran News Director Mike Schram has joined Gray Television's WILX-TV (Lansing) as News Director, effective May 3. A graduate of Michigan State University’s School of Journalism, he started his career in broadcast journalism as a newscast producer at WLNS-TV in Lansing. He then spent several years as a producer at sister Gray station WJRT-TV (Flint). Read More
WWJ's Vickie Thomas Announces Retirement
Vickie Thomas, City Beat Reporter for Audacy's WWJ-AM (Detroit), has announced her retirement at the end of the month. Her last day live on the air is scheduled for April 29. She will continue to host the weekly "Black Business Minute" feature for the station. Read More
WLUC's Steve Asplund Announces Retirement; Andrew LaCombe Named Next News Director
Veteran WLUC-TV (Marquette) News Anchor Steve Asplund has announced that he will retire in February 2022 after more than 42 years at the station. WLUC Vice President and General Manger Rick Rhoades recently made the announcement. Read More
WOOD Reporter Barton Deiters Dies After Battling West Nile Virus
After a seventh-month fight against the West Nile virus, WOOD-TV (Grand Rapids) Barton Deiters passed away April 16.
Deiters spent a professional career of more than 30 years in journalism, first as a print journalist at the Grand Rapids Press and then later at WOOD-TV. Read More
Chris 'Boatman' Herlein Passes
The MAB is sad to pass along word that Chris Herlein, affectionately known as “Boatman” by friends and listeners of WWKR-FM (Hart/Ludington), passed away April 18 at age 54, reportedly after contracting the COVID-19 virus. Herlein passed away at Spectrum Health Ludington Hospital. Read More
Kresge Foundation Joins Listeners to Fund New Transmitter for WDET
On April 22, the Kresge Foundation and Wayne State University's WDET-FM (Detroit) announced a foundation grant to replace the station’s aging and failing transmitter to ensure over-the-air broadcasts for years to come. Read More
Winners Announced in 2020 MAPME Broadcast Contest
The annual Michigan Associated Press Media Editors broadcast competition has announced their winners in the 2020 Michigan APME awards. Read More
FREE WEBINAR: Jacobs Media to Present the Techsurvey 2021 Results, Sponsored by Veritone
Jacobs Media will present its Techsurvey 2021 results in a free webinar on Thursday, May 6, at 2 p.m., sponsored by Veritone. This year’s annual study, “Radio in the Year of COVID,” is comprised of more than 42,000 core radio listeners from 470 participating stations and charts the impact of COVID-19 and its disruptive effect on radio listening and other media consumption. Read More
FREE WEBINAR: Are Long-Term Advertising Contracts Possible in Today's World?
with Paul Weyland, LBS Broadcast Selling Expert

Wednesday, April 28, 2021 | 12:00 – 1:00 p.m.
YES! YES! YES! When you establish meaningful local-direct professional relationships, you ultimately increase your contract selling skills while keeping customers for life. We'll discuss how to improve your account list value with passionate, loyal clients who will refer other businesses to you. Help your clients to spend a larger share of their budget with you now, establishing trust in your range of services and abilities. We'll also discuss setting up client meetings and keeping control of the discussion. As you go from business to business, you will find "it's the best of times or the worst of times," in other words, it's the perfect time to introduce long-term rock-solid agreements to your clients.
FREE WEBINAR: Covering Law Enforcement:
Being Fair and Holding Accountability
with Kevin Benz, KevinBenz.News

Thursday, May 20, 2021 | 12:00 – 1:00 p.m.
Law Enforcement dominates the day-to-day work of journalists and we must remember there is no more powerful government agency in the daily life of our audience. It is journalism’s highest obligation to hold law enforcement accountable for the enormous power society gives them. We must be fair. We must be courageous. We must be independent.

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
FREE CALL: Sales & Leadership Helpline
For the next three months we are offering this free service to help our members get their station back on track after the long COVID year. Call 972-522-8570 during business hours Monday through Friday. Your call will be answered in 24 hours. Take advantage of this great service while we are offering it.
More than $25K Awarded in
2021 MABF Scholarships

The MAB Foundation awarded more than $25,000 in scholarships to students across the state who are enrolled in broadcast and media programs. See the fill list of this year's winners at
Sports Reporter / Multimedia Journalist
WWTV (Cadillac)
Posted: April 21, 2021

Market Engineering Manager
Townsquare Media
Posted: April 21, 2021

Web Designer and Content Creator
mediaBrew Communications
Posted: April 19, 2021

Manager of
Alternative Media
Black Diamond Broadcasting
(Traverse City)
Posted: April 14, 2021

The Best Reasons Not to Ask a Client About Their “Ad Budget and What to Ask Instead
By: Mark Levy, Revenue Development Resources
For many of us, one of the most important questions we were taught to ask in a customer needs analysis was “What is your ad budget?” And we were taught that if we asked that honestly that we’d get an honest answer. But submitted for your consideration, think about you. When you go to buy, say a car, the dealership often asks you what your budget is. Do YOU tell them? Or if you do tell them, do you lowball? Read More