Issue No. 268 | August 20, 2021 | View Online
MAB Awards Week
Coming September 13!
Watch the MAB website starting Monday, September 13 as we formally honor the recipient of the 2021 MAB Lifetime Achievement Award, 2021 Michigan Broadcasting Hall of Fame inductees, Community Broadcasting Champion Award recipient, MAPB Public Media Impact Award recipients, MAB Foundation Young Professional Award recipients and The Carl E. Lee Engineering Award Recipients.

Upcoming Events/Dates
September 3
Lowest Unit Charge Window Opens for
November 2, 2021 General Election

September 15 | 12:00 - 2:00 p.m.
Free Webinar: "Reporting on Deaths by Suicide" with The Poynter Institute’s Al Tompkins and Kelly McBride. (Register Now)

September 16 | 1:00 - 2:00 p.m.
Free Webinar: "Monetizing Podcasts" with Seth Resler, Jacobs Media Strategies. (Register Now)

September 27
Final Deadline to complete Form 3 in ETRS with your detailed results of Nationwide EAS Test. (Read More)

October 10
Third-Quarter 2021 Issues and Programs Lists should be uploaded to your online public inspection file.
LEGISLATIVE / REGULATORY UPDATES
Weekly Michigan Government Update
Kelley Cawthorne is the MAB legislative consultant working with MAB President White on your behalf in Lansing
The House of Representatives and Senate are (once again) at recess. The House of Representatives is next scheduled for session on September 9.  Gov. Gretchen Whitmer issued an executive directive designed to quickly administer a third dose of COVID-19 vaccine to vulnerable individuals in long-term care facilities. Read More
Bills Introduced to Bring Back Tax Certificate to Foster Diversity in Broadcast Ownership – Exploring the Proposals
By: David Oxenford, Wilkinson Barker Knauer LLP
The minority tax certificate is back in the news with revised bills being introduced in both the House of Representatives and the Senate. We wrote about a version of this bill introduced in the last session of Congress. Read More
ENGINEERING & EAS
WION Hosts SBE Chapter 102 Picnic!
On August 19, WION-AM (Ionia) co-owner Jim Carlyle and his staff hosted a picnic for West Michigan SBE Chapter 102 (and other guests) on his studio/tower grounds. The weather was great; burgers and hot dogs were on the grill and many radio stories were shared!
Michigan National EAS Test Summary
On August 11, the FCC and FEMA conducted the National Period Test (NPT) of the Emergency Alert System, using the "daisy chain" exclusively throughout the country, starting with the Primary Entrance Point stations (PEP) as well as additional feeds through NPR, Premiere Radio Networks and Sirius/XM. Here in Michigan... Read More
Have You Updated Your EAS Box for the Latest IPAWS Security Certificate?
If you have a Sage EAS box, the company has posted a new update "CR-Rev6" on their website that must be downloaded and installed by August 21. The Sage update can be found here. Digital Alert Systems has one for download here (right click "save as") with instructions here.
IN THE NEWS
Bob Ellis Named Vice President and General Manager of WDIV Detroit
Graham Media Group, Inc. announced Thursday (8/19) that Bob Ellis has been named Vice President and General Manager of WDIV, the NBC affiliate television station in Detroit, MI. Ellis replaces Marla Drutz, who announced her retirement earlier this year. Read More
Peter C. Cavanaugh Passes at Age 79
The MAB has learned that Flint radio legend Peter C. Cavanaugh passed away August 13 at the age of 79. His family posted word of his death on Facebook. Cavanaugh influenced Flint radio for decades, working at Top 40 WTAC-AM 600 beginning in 1964 and moved on to be the General Manager of WWCK-FM during its heyday as a rock station. Read More
WDET-FM Wins National Murrow Award
On August 17, The Radio Television Digital News Association (RTNDA) announced that Wayne State University's WDET-FM (Detroit) is the recipient of a 2021 national Edward R. Murrow Award. The station won in the Excellence in Innovation category in Large Market Radio for its "COVID Diaries: Stories of Resilience" project. Read More
Rich Juday Joins WLUN-FM as Director of Sales
WLUN-FM (Pinconning/Midland) has announced the hiring of Rich Juday as its next Director of Sales for the radio station. In his role, Juday will oversee the sale and generation of station inventory, including commercial spots, content sponsorships, website advertising and other promotional offers. Read More
T.J. Lang Joins WXYT-FM As Sideline Reporter
Audacy has announced that former NFL Pro-Bowler and Super Bowl champion T.J. Lang has joined WXYT-FM (Detroit) and the Detroit Lions Radio Network. Lang joins Dan Miller and Lomas Brown as the sideline reporter during Lions games. Read More
Dennis Mitchell: 1963-2021
Flint area broadcaster Dennis Mitchell passed away August 17 at age 58, after a long battle with cancer. Mitchell was the morning show host at WQUS-FM (Lapeer/Flint/) in the early 2000s. He later worked for WRSR-FM (Owosso/Flint) and also served as the Commercial Production Director for Cumulus Broadcasting Company's Flint radio group. Read More
McKibbin Media Group Announces Marc Daly Show
Following the company's announcement that the market veteran has returned to the company's Jackson, Michigan station, McKibbin Media Group has announced that Marc Daly will be hosting a live, local sports talk program on the company's Fox Sports 101.9 FM (WKHM-FM-HD2/W270CJ) on August 23. Read More
TRAINING & EDUCATION
FREE WEBINAR: Reporting on Deaths by Suicide
with The Poynter Institute's Al Tomkins and Kelly McBride

Wednesday, September 15, 2021 | 12 – 2:00 p.m. Eastern
Suicide is the 10th leading cause of death in the United States, in fact far more people die by suicide than homicide, yet it gets a fraction of our media coverage. This workshop will help you find ways to cover this epidemic of preventable deaths by boosting your awareness, knowledge and skills in covering this vital topic.

We will expose some myths about suicide; document some of the most vulnerable populations; why gun violence is a major part of any discussion about suicide.

This workshop is focused on reporting about deaths by suicide, not ignoring it.
FREE WEBINAR: Monetizing Webcasts
with Seth Resler, Jacobs Media Strategies

Thursday, September 16, 2021 | 1 – 2:00 p.m. Eastern
When broadcasters think about podcasting, they often think about monetization through the traditional method: advertising. But this isn’t the only way to generate revenue podcasts. In this webinar, Seth will talk about the advantages and disadvantages of different revenue models to help you figure out which is right for your station.
FREE WEBINAR: Leadership and Selling Philosophies
for Today!
Paul Weyland, LBS Broadcast Expert

Wednesday, August 25 | 12:00 p.m. Eastern
Today's leaders and sellers are facing challenges and opportunities that have never been addressed before. Paul Weyland will provide you with broadcast leadership and selling philosophies for you to consider as you make this year one of your best ever. Come prepared to expand your thinking on how to raise your professional status and servicing our customers at stellar levels.
MAB LBS Member Resources
Ask LBS

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
MAB FOUNDATION
MABF Announces New Officers
At its August 17, 2021 meeting, the Michigan Association of Broadcasters Foundation announced new officers for 2021-2022:
The Board also welcomed two new Directors: Dan Boers of WXMI-TV (Grand Rapids) and Augusta Wallace of Cumulus Media (Flint). See the entire board roster here.
DIGITAL / SOCIAL / WEB
Moving Listeners From Your Rented Digital Assets to Your Owned Digital Assets
By: Seth Resler, Jacobs Media Strategies
When it comes to a radio station’s digital assets, we often talk about the difference between “renting” and “owning.” Rented digital assets are those which have a “landlord” or middleman who can affect your station’s ability to reach its audience. For example, if your radio station has a large following on Facebook, that does not guarantee that it can always reach that following. Read More