Issue #209  |  August 21, 2020  |  View online
Highlights In This Issue:
More news below!

GOP Group Pumping $4.5 Million into Michigan for Senate Race Advertising
One Nation, a nonprofit organization affiliated with the GOP super PAC Senate Leadership Fund, reserved $4.5 million in television, radio time and cable advertising that began airing across Michigan on Wednesday (8/19), according to a report in Roll Call. Read More

Unlock Michigan Effort has 200K Signatures, Court Rejects Petition Challenge
Senate Majority Leader Mike Shirkey (R-16) told his supporters in an email this week that the Unlock Michigan effort to repeal the law allowing Gov. Gretchen Whitmer to issue many of her COVID-19 related orders has collected 200,000 signatures so far, according to a report by Gongwer. Read More

NAB Again Urges Supreme Court To Hear Media Ownership Appeal
The Supreme Court has begun putting cases on its fall calendar but has yet to decide whether to hear the appeal over media ownership regulations and efforts continue to convince the justices to review the case, according to a report in InsideRadio. Read More

Lowest Unit Rate Window for the November Election Opens on September 4 - Thoughts on Computing Your Lowest Unit Charges to Political Candidates
By: David Oxenford,
Wilkinson Barker Knauer LLP

With the lowest unit charge window for the November elections going into effect on September 4, just two and a half weeks from now, we thought that it was a good idea to review the basic FCC rules and policies affecting those charges. In this election, with the Presidency and control in both houses of Congress at stake as well as many state offices, and with in-person campaigning limited by the pandemic, there may have never been a time when broadcast advertising was more important to political candidates - and likely more in demand by those candidates. Read More

ABIP Inspector Will Travel Through Thumb, Northern Lower Michigan in September
The MAB has limited openings still available in our 2020  Alternative Broadcast Inspection Program, (ABIP) season. Our inspector will travel through Bay City, the Thumb Area, Ludington, Traverse City, Cadillac, Petoskey, Alpena, Chalevoix and Harrisville from September 14 to 21. Read More

C-Band Lump Sum Payment Deadline Extended to September 14
For stations exploring the issue of whether to accept the FCC "lump sum" payment for C-Band upgrades, the August 31 deadline has been extended by the FCC to September 14. Read More 

From BDR: Things broadcasters should consider before taking the lump sum payment. Read Here 

WWJ-AM Celebrates 100 Years On The Air!
This week, Entercom's WWJ-AM (Detroit) celebrated a century of service to Southeast Michigan. It was August 20, 1920 when experimental station 8MK began broadcasting and has continued to broadcast news, information, sports and entertainment each day since. Not only was WWJ Detroit's first radio station, it was the first commercial broadcaster in the country. Read More

Michigan Radio Highlights Station Alum Jenn White
In conjunction with NPR 1A host Jenn White's appearance as a one-day "takeover" host of  the station's Stateside program this past Tuesday, Stateside interviewed White to talk about about her career and public radio. Read More

WKHQ's Robby and Rochelle Host 100th Episode of Morning Show
This past Tuesday (8/18), Robby and Rochelle (Robby Bridges and Rochelle Gagnon) hosted their 100th episode of the The 106 KHQ Morning Show on MacDonald Garber Broadcasting's heritage Adult Top 40 WKHQ-FM (Traverse City). The duo presented highlights of their favorite moments on the show so far and featured some surprises and special guests calling in. Read More

TCF Bank Spartan Media Network Set to Begin Broadcasting This Month
Michigan State Athletics and Fox Sports College Properties announced today a new partnership with TCF Bank to rebrand the statewide Spartan Sports Network as the TCF Bank Spartan Media Network. In addition, long-term extensions were announced with the three flagship stations that anchor the network: Detroit's WJR 760-AM, Lansing's WVFN 730/WJIM 1240-AM and 94.9 WMMQ-FM, and new to the TCF Bank Spartan Media Network, WBFX 101.3/WMAX 96.1-FM in Grand Rapids. Read More

Flint City Bucks Games to Air Sundays on WBSF
The 2019 USL2 National Champion Flint City Bucks will have their games televised live on Cunningham Broadasting's WBSF-TV (Flint). The first live telecast for the soccer team will be Sunday, August 23 from 12 to 2 p.m. when they host Midwest United FC at Kettering University's Atwood Stadium in Flint. Read More

Associate Member Spotlight: Keeping Radio News Local While Cutting Costs In 2020
It has been an intense and unpredictable year when in come to news to say the least. Each time you think we may have a chance to catch our breath a whole new series of breaking stories seem to take over the 24-hour news cycle. Read More


Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
How to Give Your National
Superstars Home Court Advantage
with Kipper McGee, Media Brandwith Strategies

Thursday, September 17, 2020 | 1:00 p.m.

Are any of YOUR stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, ALL formats are airing more network programming. That leaves two options. SMART or NOT. Veteran broadcast exec Kipper McGee unveils how he took WDBO/Orlando to its first #1 book in decades, and kept WLS/Chicago Top 5 by integrating network programming to be part of the local 'team'. Learn HOW you can, too (with music, sports or talk formats) in this one-hour webinar! Register Now

Writing and Speaking for Broadcast
with Joe Little,KNSD-TV (San Diego)

Thursday, October 15, 2020 | 11:00 a.m.

Writing and Speaking for Broadcast captures a lot of the writing and performance aspects. SO MANY reporters speak like police officers and use words lifted from a press release. Yet, broadcasting is supposed to be a conversation. It needs to be HUMAN. We shouldn't sound like we're reading a newspaper out loud, which is awful. Register Now

Make Money With Social Media
Lori Lewis, LBS Social Media Expert discusses three details that make the most impact in a social media campaign!

The BEST Program!
Designed as a new hire series, The BEST Program (Broadcast Essentials for Selling Today) is also quickly becoming popular with veteran sellers who want a refresher on their broadcast selling skills. Start the DAILY, five-week BEST Program on your time table! All you need to sign up is an LBS user name and password!

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
Tips for Creating Email Signup Forms
By: Seth Resler,
Jacobs Media Strategies

While it's not as sexy as social media or podcasting, email marketing is still the workhorse of any radio station's digital strategy. If you've got a well-maintained email database, your station will be able to reach its listeners without fear of being negatively impacted by changes to a social network's algorithm. Read More

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September 14
New C-Band Lump Sum Payment Deadline

September 17 | 1 pm.

Free MAB Webinar: "How to Give Your National Superstars Home Court Advantage" with Kipper McGee (Learn More)

Account Executive
WHMI-FM (Howell)
Posted: August 18, 2020

Inclusion Reporter
WGVU (Grand Rapids)
Posted: August 18, 2020

TV News Reporter
WWTV & WFQX (Cadillac)
Posted: August 7, 2020

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