Issue #207  |  August 7, 2020  |  View online
Highlights In This Issue:
More news below!

U.S. Sen. Stabenow, Rep. Upton Will Join MAB for Zoom ABM on Tuesday
The Annual Business Meeting of the Michigan Association of Broadcasters will be hosted on a Zoom this year. Join us to gain valuable insight into Congressional efforts toward economic recovery and the political advertising landscape following the Primary Elections.  Read More and Register Free

State/Legislative Updates

Oral Arguments Heard in GOP Challenge to Governor's Executive Authority
The feud between Governor Gretchen Whitmer and the Republican Legislature over executive authority that has been fueled by the coronavirus pandemic saw its latest day in court on Tuesday (8/6) as oral arguments were heard before the Court of Appeals, according to a report in Gongwer. Read More

Federal/Regulatory Updates

NAB Applauds Elimination of Radio Duplication Rule
In response to the Federal Communications Commission's approval of an order eliminating the radio duplication rule for broadcast stations, NAB Senior Vice President of Communications Ann Marie Cumming voiced the association's support for of the decision. Read More

NAB President Gordon Smith 'Expected to Make a Full Recovery' Following Stroke
NAB President and CEO Gordon Smith suffered a stroke Tuesday evening (8/4), according to a statement released on Wednesday. Read More

FCC Eliminates Rule Requiring Broadcast Station Tower Owners to Give Access to Competing Stations
By: David Oxenford,
Wilkinson Barker Knauer LLP

On August 5, the FCC acted to resolve the proceeding begun a year ago to eliminate the rule that prevented an FM or TV broadcaster from denying space to a competing broadcaster on a broadcast tower that it controls. As expected, that rule was eliminated by an order to become effective when it is published in the Federal Register (as it adopts no new paperwork requirements, review under the Paperwork Reduction Act which so often delays the effective date of FCC actions is not required). Read More

Request FEMA Masks For Your Station
The MAB has received the face masks promised by FEMA! If you have not yet requested masks for your station, click here to submit your request. Questions? Contact Denise Weston at

WDIV Gives Away More Than $100,000 in Digital Advertising to Local Businesses
WDIV-TV (Detroit)'s annual Vote 4 the Best almost didn't happen this year, after being a tradition for nearly 15 years. The competition involves thousands of local businesses in the Metro Detroit area and many of them were closed due to the pandemic and the station wasn't sure if anyone would want to participate. Read More

WILX Meteorologist Darrin Rockcole Retires
After 30 years as a Meteorologist at WILX-TV (Lansing), Darrin Rockcole has retired. His last day was July 30 "It was a good run to make it 30 years at a small market TV station," Darrin said to viewers. Read More

The Ticket's Jamie Samuelsen Passes Away at 48
Jamie Samuelson, longtime host at Entercom's WXYT-FM (Detroit) 97.1 The Ticket, passed away Saturday (8/1) at the age of 48.  Samuelsen had been battling colon cancer since January 2019. Read More

Format Flips in Lansing, Grand Rapids
Midwest Communications has flipped formats on WLMI-FM (Grand Ledge/Lansing). At noon on July 31, the station adopted a new classic rock/classic hits format under the handle "Cruisin' 92.9." Read More

Interlochen Public Radio, DPTV Remember Gov. William Milliken
On August 6, Interlochen Public Radio and Detroit Public Television (DPTV) paid tribute to William G. Milliken, who served as Michigan's governor from 1969-1983, with a celebration of life. Milliken was remembered, among many other things, for being a symbol of a different era of politics, less divisive and more collaborative, when the ability to compromise was considered a positive attribute for an officeholder." Read More


Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and broadcast industry professionals. 
Contact Rachel Krause for more information.

Webinars are FREE to MAB members and all are archived for later viewing. Questions? Contact Jayne Hodak at 1-800-YOUR-MAB.
What It Takes to Walk on
to a Film Set Strong
with Mark Adler, Michigan Production Alliance

Thursday, August 16 | 1:00 p.m. 

What does it take to work on a film, corporate or commercial set? Mark Adler will provide a glimpse at what you can expect and what is expected of YOU!. Register Now

How to Give Your National
Superstars Home Court Advantage
with Kipper McGee, Media Brandwith Strategies

Thursday, September 17, 2020 | 1:00 p.m.

Are any of YOUR stations running syndicate programming? Whether a weekend countdown, or a weekday mainstay, ALL formats are airing more network programming. That leaves two options. SMART or NOT. Veteran broadcast exec Kipper McGee unveils how he took WDBO/Orlando to its first #1 book in decades, and kept WLS/Chicago Top 5 by integrating network programming to be part of the local 'team'. Learn HOW you can, too (with music, sports or talk formats) in this one-hour webinar! Register Now

Re-opening and Dancing Around COVID:
Taking Your Creative to New Heights
with Blane & Honey Parker, LBS Branding Experts

Tuesday, August 11, 2020 | 12:00 p.m.

The message matters - whether you're talking to the advertiser or the advertiser's customer. Blaine and Honey Parker are up next on our webinar series focused on re-opening your business community. The Parkers will be addressing two key themes in this powerful webinar message. 

Theme 1: What can you say to your clients or your prospective clients? (Fortunes are being-made when others are scared to advertise, including the three rules of prospecting for you.) 

Theme 2: What should your client's advertising say to their customer? (Hear the five different ways to get the listener/viewer/reader past COVID.) You will want to attend this practical session that will assist your creative efforts on behalf of your advertisers and station. 

There will also be a live question and answer session for practical applications. Register Now (Free for MAB members)

Current Auto News
Wonder what's keeping your LOCAL auto dealers up at night? LBS has you covered in this and SEVENTEEN additional key advertising categories!

The MAB is excited to share that Local Broadcast Sales (LBS) is available free to members in 2020.
A Picture Says 1,000 Words. What Do The Pictures on Your Radio Station's Website Say?
By: Seth Resler,
Jacobs Media Strategies

I've devoted a lot of time in this column discussing the importance of choosing the right words for your website. Whether it's making sure that you're using clear terms in your website's main menu or conducting a website usability test to make sure that the site's verbiage isn't causing consternation, it's important to choose your words wisely. Read More

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August 11 | 10 a.m.
MAB Annual Business Meeting (Register to Attend)

August 11 | 12 p.m.
Free LBS Webinar: Re-opening and Dancing Around COVID: Taking Your Creative to New Heights with Blane and Honey Parker (Learn More)

August 20 | 1 p.m.
Free MAB Webinar: "What it Takes to Walk on to a Film Set Strong" with Mark Adler
(Learn More)

News Reporter/Anchor
Posted: August 3, 2020

Vice President/
General Manager
WNEM-TV (Saginaw)
Posted: August 3, 2020

Sales Manager
WMTE-FM (Manistee)
Posted: July 31, 2020

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