Issue #241 | February 12, 2021 |  View online
Highlights In This Issue:
More news below!

The #MABshow is Better with Friends!

'UN-CONVENTIONAL' Valentine's Day Weekend PROMO CODES Announced

Register You and a Friend for just $75!
That's half-off the already half-off discounted
February admission price for your friend. 
Use promo code: FRIENDS

'Double Date': Register a Group of 4 for $100!
That's just $25 per person. How 'UN-CONVENTIONAL'! 
Use promo code: FOUR

MAB members can still use the promo code 
MABSHOW50 to register for just $50 through February. 
All full-conference registered participants will gain access to some of the industry's top minds in sales, management, news and engineering. The March 8-11 sessions also will be made available on-demand for registered participants for 90 days following the event's conclusion. 

Discover Success These Sales Sessions

How to Sell in the New Economy with L'areal Lipkins, Lipkins Consulting Group, No More "Stationspeak" with Mark Levy, Revenue Development Resources, Your Station and Advertisers Now Live in a Digitally-Driven Ad Buying World! with Gary Moore, Local Broadcast Sales, The Branded Content Revenue Opportunity for Broadcasting with Seth Resler, Jacobs Media Strategies, and more!

Get Plugged in with Engineering Experts

Radio and Television Technology Update with David Layer and Lynn Claudy, National Association of Broadcasters, IP Networking & Cybersecurity: "Fundamentals to Structured Security Implementation" with Wayne Pecena, KAMU at Texas A&M University, 2021 ATSC 3.0 Update with Madeleine Noland, Advanced Television Systems Committee, Points to Consider When Ordering New Equipment with Jeff Welton, Nautel, and more!

These News Breakouts Have You Covered

Essential Journalists: How Coronavirus Changed TV News with Marcus Harun, MSNBC, Why Local Investigative Stories are so Important, Now with Lee Zurik and Jamie Grey, Gray Television National Investigative Unit, Making Chicken Salad out of Chicken $#@& with Boyd Hyppert, KARE-TV (Minneapolis) and more, including two sessions with i-Media Strategies' Kevin Benz!

Do you want to connect with industry leaders at the 2021 Great Lakes Media Show?
 Learn more about our VIRTUAL EXHIBIT HALL and SPONSORSHIP opportunities at

Want a New Radio Station? FCC Proposes Procedures for a July 2021 Auction, Lists Channels to be Sold, and Imposes a Freeze on Certain Applications
By: David Oxenford,
Wilkinson Barker Knauer LLP

The FCC on Tuesday (2/9) announced plans to hold an auction to award construction permits allowing the winners to build new radio stations. The auction notice includes 136 FM channels and, in a new wrinkle, 4 AM opportunities, for which bids will be able to be placed once the auction commences. Read More

Nominations Open for 2021 NAB Technology Awards, Highlighting Significant Achievements in Broadcast Engineering
The National Association of Broadcasters (NAB) has opened the nomination period for the 2021 Technology Awards. The three awards highlight significant achievements in the fields of broadcast engineering and digital leadership and will be presented on June 17 at a special NAB Amplify event. Read More

Michigan Broadcasters Invited to Next Alabama Engineering Webinar
The Alabama Broadcasters Association is inviting Michigan broadcasters to participate for free in their monthly engineering webinar series.  February's webinar will be this Tuesday, February 16 from 11 a.m. to Noon Eastern Time and will feature John Mailhot, Chief Technology Officer of the networking and infrastructure team at Imagine Communications. Read More

Michigan Radio Joins Solutions Journalism Partnership to Cover Local Caregivers
Caregivers are in short supply due to a rapidly growing older population that is living longer and requiring more assistance. The caregivers who step up - both family members and those who are paid to do the job -- face many physical, emotional and financial challenges that have been exacerbated by the pandemic.Michigan Radio is part of a new media initiative that aims to shed light on caregivers for older adults and investigate potential solutions to their challenges. Sixteen media outlets in Southeast Michigan are tackling the issue as part of a journalism collaborative supported by the Solutions Journalism Network. Read More

Nick Chase Joins Midwest's WWDK, WQTX in Lansing
Lansing radio vet Nick Chase has joined Midwest Communications in Lansing where he'll oversee day-to-day operations of WWDK-FM and WQTX-FM. Read More

Former Detroit Air Personality Jerry Lubin Has Passed Away
The MAB has learned that former Detroit radio personality Jerry Lubin passed away on February 4, reportedly from COVID-19 related health issues. Lubin was one of the so-called WABX-FM "Air Aces" that graced the station's airwaves in the '70s and early '80s . Read More

Midwestern Flips WCCW To Classic Country 'WTCM Gold'
Midwestern Broadcasting has flipped sports WCCW-AM (Traverse City) to a classic country format, branded as "WTCM Gold," as a companion to sister station WTCM-FM.  The new brand launched on Friday (2/5) replacing ESPN Radio. Positioning as "Yesterday's Country Music" as a play on WTCM-FM's "Today's Country Music" positioner, the station is focusing on Country hits of the '70s through '90s. Read More

Beasley's WRIF Celebrates 50 Years
Beasley Media Group has unveiled details of the upcoming celebration of 101 WRIF's 50th Anniversary Celebration in Detroit, Michigan! Sunday (2/14) will mark the official day the station went live on the air in the Motor City. Back in 1971, the station changed call letters from "WXYZ" to the iconic "WRIF" call letters that are now known as Detroit's preeminent active rock station. Read More

WSYM Giving Away More Than 1,600 Books with 'If You Give A Child A Book' Campaign
Scripps Media's WSYM-TV (Lansing) has announced that its employees, along with the Scripps Howard Foundation, have made it their mission to get high-quality books to children in our community through the "If You Give A Child A Book" campaign. Read More

Associate Member Spotlight: Inter-Tribal Council of Michigan Offers 'Protect Your Tribe' PSA
The Inter-Tribal Council of Michigan has produced a Native American focused 30-second public service announcement urging tribal members to help slow the spread of COVID-19. Read More

The 2021 Student Awards will be Virtual, You Can Help Make it Great!
We'll be honoring Student Broadcast Award winners with a virtual celebration in April 2021, and we want to make the experience special for them! The MAB Foundation is looking for volunteers to help present the online awards. If you're an on-air radio or television personality, we want to get you involved!  Media students from across the state will LOVE  seeing and hearing from familiar faces. If you're interested in creating a fantastic virtual experience for the award winners, let us know! We also have sponsorship opportunities for giveaways, Station of the Year presentation, and more!  Contact Rachel at [email protected] or 517-484-7447 for details.

FREE WEBINAR: "Leadership in Crisis: We Will Come Out Bitter or Better - It's Your Choice!" 
with Jim Mathis, The Reinvention PRO

February 18, 2021 | 2:00 - 3:00 p.m.
The COVID-19 pandemic has been one of the best educations a leader can have, if they use this time to learn.. from their priorities, their reactions and their people's dependency on them to stand up and take authority. These recent circumstances pose a golden opportunity for your staff and client to see leadership in you that builds confidence and security in uncertain times. When this is over, you will be positioned at the forefront of staff and client priorities and support in the world ahead. It will also allow more time to prioritize your "main thing" as people look to you when communities are fully back open for business.

The BEST Program
Broadcaster Essentials for Selling Today, 
 Specifically for new broadcast reps!
The BEST Program is designed for sellers who are new to broadcast.  We sell in a complex world that requires a unique set of skills that is different than virtually any other industry.  That's where The BEST Program comes in!  Each weekday for five weeks, your new sellers will receive a special email from LBS containing three videos for them to watch that day.  These videos are written, designed, and delivered by actual broadcast experts who know what your new sellers need to be successful in today's complex business environment.  In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!

LBS WEBINAR: "How to Get More Appointments!" 
with Paul Weyland,
LBS Broadcast Selling Expert

February 24, 2021 | 1:00 p.m.
Would YOU return YOUR cliche voicemail, email and text messages? Then why would you expect a potential client to return them? In this session, Paul Weyland explores how to create messages that will compel local direct decision makers to return your calls. Do you find it more awkward to ask for appointments today? Are you finding your clients and prospects a bit more cranky? Your daily broadcast and digital appointment setting challenges can be accomplished in today's environment successfully with less stress.

How to Make Your Software Programs Talk to Each Other
By: Seth Resler,
Jacobs Media Strategies

Once upon a time, working at a radio station meant that you needed to know how to use a couple of basic software programs: your music scheduler, your automation system and a traffic scheduling program. These days, radio stations employ dozens of different programs to do everything from scheduling social media posts to managing email marketing campaigns to hosting blogposts. Read More
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February 16 | 11 a.m.
FREE Webinar: ABA Engineering Webinar with John Mailhot (Learn More)

February 18 | 2 p.m.
FREE Webinar: "Leadership in Crisis: We Will Come Out Bitter or Better - It's Your Choice!" with Jim Mathis (Register Now)

February 24 | 1 p.m.
LBS Webinar: "How to Get More Appointments!" with Pay Weyland  (Learn More)

February 25
Scripps Howard Foundation WXYZ-TV 7 Detroit Scholarship Application Deadline (Learn More)

March 8-11
Great Lakes Media Show:


Production Director
Midwest Communications
Posted: February 8, 2021

Board Operator
Krol Communications 
WMLM-FM/AM (Alma) 
Posted: February 4, 2021

Digital Content Producer
(Grand Rapids) 
Posted: February 3, 2021

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weekly MAB News Briefs

The MAB Foundation's mission to encourage, support, and sponsor educational activities for students interested in broadcasting cannot be accomplished without supporters like you. The Foundation wouldn't exist without your continued support and interest in the mission. The Broadcasters must work together to sustain the future of this industry by encouraging the brightest, most creative and energetic students to choose broadcasting as a career. You can make a difference by MAKING A DONATION TODAY at

Foundation Supporters

Kenneth Baynard
Dena Blair
Dan Boers
Julie Brinks
Kristin Burns

Scott Clow
Rob David
Detroit Radio 
Advertising Group
Marla Drutz
Susanne Elkins
Rebecca Falk
Bruce & Sue Goldsen
Colleen Grant
Tom Hahn
Wendy Hart
Bill Keith
Dan Kelley
Dick Kernen
Julie Koehn
Fred Jacobs
Paul Jacobs
Mark Libke
Jim Lutton
Pam Manor
Stephen A. Marks
Janet Mason
John E. Fetzer Memorial Trust
Christopher Meller
Dr. Peter Orlik
Robert F. Ottaway
David Oxenford
Lawrence Patrick
Jam Sardar
AnnMarie Scaramuzzino
Stephen Schram
Dirk Spillemaeckers
Jason Springer

Rick Sykes
Peter Tanz
Jacquelen Timm
Denise Weston
Karole White
Jon Whiting
Jennifer Williams
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Michigan Association of Broadcasters | 517-484-7444 | [email protected] |
820 N. Capitol Ave. | Lansing, MI 48906