Issue #139  |  February 22, 2019   |   View online
Top of the News:

* Monday is the Last Day to Register Online for the             #MABshow
* Broadcast Excellence Award Winners Posted
* Ten Michigan Broadcasters Chosen for EEO Audits
* WWJ's Vicki Thomas Inducted to Michigan Journalism     Hall of Fame
* 70k for St. Jude from WNWN Listeners
* Peter Whorf Joins WRCJ-FM
* WIOG Raises $42,700 with Covenant Kids Radiothon
* So What's The Best Schedule for a Local Client?

All this and more below


Extended Deadline!
Last day to register online is February 25!

Onsite Registration is available at a higher cost and meals are not guaranteed.

Learn more and REGISTER at:
#MABshow - Have you seen who is coming?
Check out all the speakers, sponsors and exhibitors at

Don't miss out on the best show yet!
Without you, this show would not be possible!


Broadcast Excellence Award Winners are posted here.
Awards and Station of the Year winners will be presented at the #MABshow on March 6!
It's not too early to begin submitting 2019 Hall of Fame and Lifetime Achievement Nominations!
Both the Lifetime Achievement Award and the Hall of Fame ceremonies are held each year during the MAB's Summer Advocacy Conference:  August 6, 2019 - J.W. Marriott,
Grand Rapids 

Federal/Regulatory Update

Ten Michigan Broadcasters Chosen for First 2019 EEO Audits
By: David Oxenford, Wilkinson Barker Knauer LLP

5 Michigan television stations and 5 Michigan radio stations on audit list. The MAB can help with your EEO compliance with Broadcast Compliance Services.  BCS sets the standard for broad outreach.  BCS drastically reduces paperwork for broadcasters while providing the truly extensive outreach that the FCC and others want.  It offers an industry-inspired solution to employee recruitment.  Best of all, its a free service to members.  Read More

Local Radio Freedom Act Introduced
Among those supporting the Local Radio Freedom Act from Michigan are Rep. Debbie Dingell (D-MI-12), Rep. Upton, Fred (R-MI-6), Rep. Tim Walberg, (R-MI-7) and Rep. Paul Mitchell (R-MI-10).  Read More

MAB Board Members to Travel to Washington, D.C. for the Annual Fly-In
On February 26-27, members of the MAB Board of Directors will travel to Washington, D.C. for the 2019 National Association of Broadcasters State Leadership Conference and MAB Call on Congress. Read More

State/Legislative Update

Benson Ready to Implement Voting and Redistricting Amendments
Secretary of State Jocelyn Benson outlined the early implementation of expanded voting rights and the independent commission to handle redistricting proposals that passed in November.  Read More

Meet Your Local Lawmakers at the 2019 MAB Legislative Reception a the  #MABshow
Michigan broadcasters are invited to attend the MAB Annual Legislative Reception on Wednesday, March 6 from 5:00 to 6:30 p.m. at the Lansing Center during the 2019 Great Lakes Media Show. With the high turnover after the recent election, MAB Legislative Reception is a wonderful opportunity to meet your legislators.  Read More

WWJ's Vicki Thomas to Michigan Journalism Hall of Fame
Last week, the MAB reported that Former WXYZ-TV (Detroit) Reporter Mary Conway and Kathy Barks Hoffman, Vice President with PR firm Martin Waymire have received the honor of induction into the Michigan Journalism Hall of Fame.  The MAB has since learned that WWJ-AM's Vicki Thomas is also being inducted in 2019.  Read More

70k for St. Jude from WNWN Listeners
Midwest Communication's WNWN-FM (Battle Creek-Kalamazoo)(WIN 98.5) held their 2019 St. Jude "Country Cares For Kids" Radiothon February 14-15, raising a total of $70,140.00, contributed by station listeners.   Read More

Peter Whorf Joins Staff of WRCJ-FM
DPTV/WRCJ-FM (Detroit) has announced that it has selected Peter Whorf to become its regular midday classical music host, beginning March 11. For the last six years, Whorf has been radio station manager at WKAR Public Media. Read More

Former WOOD TV News Director Passes
This past weekend, WOOD-TV (Grand Rapids) reported that former news director Patti McGettigan died Saturday (2/16) after a long battle with cancer.  McGettigan was 53.   Read More

WIOG Raises $42,700 with Covenant Kids Radiothon
Cumulus Media's WIOG-FM (Saginaw) teamed up with Covenant Kids for the WIOG Covenant Kids Radiothon February 14-15, raising over $42,000 for the cause. Read More

WDZH Adds Chadd and Kristi Thomas
Entercom's WDZH-FM (Detroit)(98.7 The Breeze) has announced the addition of husband-and-wife duo Chadd and Kristi Thomas as morning show co-hosts.  The two debuted this past Monday (2/18).   Read More

IPR News to Launch Weekly Show: 'Points North'
Interlochen Public Radio's IPR News has announced that it is launching a new weekly show called Points North.  The program is a 10-minute segment where listeners explore northern Michigan through the news, the people and places.   Read More

Member Sighting!
Rob Elhenicky of Kelley Cawthorne, Jacquelen Timm of MAB, Karole White of MAB, Gary Baxter of WSYM Fox 47 Lansing and Elena Palombo of MAB visiting with Senator Jim Ananich, D-27 at the State of the State Address. 
Free Webinar for MAB Members:  Building Your Digital Rate Card
MAB Media Show Sponsor So-Cast is offering a free webinar to MAB members next week, Thursday, February 28 at 2 p.m. Eastern:  Building your Digital Rate Card - Everything you need for your sales team to drive digital revenue.  Read More and Register
Snack and Learns
Snack and Learns will be starting up again in March! The MAB would love to come "snack and learn" with you!
Get informed about all the services offered by the MAB. Schedule your 2019 Snack and Learn with the MAB!
Contact Jackie:

No March Webinar-Come to the Great Lakes Media Show for live and interactive training!
March 5 and 6, 2019 - Lansing, MI

April 18, 2019 | 1:00 - 2:00 p.m.
with Wilkinson Barker Knauer, LLP

Nearly every broadcaster has a website, an app, or both - and these outlets serve as key channels for reaching listeners and viewers.  Apps and websites also bring together a wide range of activities and information, including payments, promotions, and licensed content.  Online advertising, personalization and other data-driven activities are also part of the picture and implicate consumer privacy issues.

Terms of service and privacy policies are critical to governing your relationships with your users and business partners.  This webinar will cover legal considerations and best practices for these essential documents - and provide a look at the consequences of getting them wrong.

Course Description
: You made the sale, that is great! Now you need to take your clients message to the production team to get their ad on the air. Do you know what steps you need to do to ensure this is done correctly? In this course you will learn what you need to do to work with the production team and what steps need to be made to make sure your ad airs on time.   Click here to log in and watch this course.

Support: For questions, support or additional information please contact our amazing support team by email at or by phone at (888) 944-9377. 

Don't miss out on your opportunity for free, online training as an MAB member! Sign your staff up today!

Reserve your Booth for the MABF Career Fair at Wayne State University!
Rumor has it you need help with recruiting great new talent... the MAB Foundation to the rescue! The MABF hosts several media career fairs throughout the year to put you in direct contact with job seekers in broadcasting, sales, engineering and more!

Register now to participate in the MAB Foundation's career fair at this new location, Wayne State University in Detroit!

Wayne State University-Detroit, MI (NEW Location!!)
Thursday, April 4
Sponsored by the Wayne State University Journalism Institute for Media Diversity
12:00 - 3:00 p.m.
Vendor Registration here.

Please contact Rachel Krause with any questions, or 517-484-7444.

So What's The Best Schedule For A Local Client?
By:  Paul Weyland,  President,
Paul Weyland Communication Strategies

"What is the best schedule to recommend to a local direct client? I heard it was about 35 commercials a month or so, or OES." That's the question I was recently asked. Here are my thoughts on that subject. Read More

Use Exclusive Bonus Content to Promote Your Radio Station's App
By: Seth Resler
Jacobs Media Strategies

Today's tip is incredibly simple but it's also very effective: To encourage the people who listen to your radio station to download your station's mobile app, make content available exclusively in the app. Then use your airwaves to promote that content.   Read More

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MAB News Briefs
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In This Issue
March 5-6, 2019
Great Lakes Media Show,
Lansing ( Learn More)

April 18, 2019
Webinar: "Updating Website TOS Agreements." (Learn More)

August 5-6, 2019
Advocacy Conference, Annual Meeting & Awards Banquet, Grand Rapids
#MABsummer19 (Reserve a Room Now!)


Director of Corporate Support
Michigan Radio (Ann Arbor)
Posted: February 20, 2019

Morning Show Co-Host
WBTI-FM (Port Huron)
Posted: February 18, 2019

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We know your station is great.Now lets show all the other broadcasters across  Michigan just how great you are. Send pictures, video and news releases about your station's accomplishments to be featured in the 
weekly MAB News Briefs

The MAB Foundation's mission to encourage, support, and sponsor educational activities for students interested in broadcasting cannot be accomplished without supporters like you. The Foundation wouldn't exist without your continued support and interest in the mission. The Broadcasters must work together to sustain the future of this industry by encouraging the brightest, most creative and energetic students to choose broadcasting as a career. You can make a difference by MAKING A DONATION TODAY at

Foundation Supporters

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Dan Boers
Kristin Burns
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Rob David
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Wendy Hart
Bill Keith
Dan Kelley
Julie Koehn
Fred Jacobs
Paul Jacobs
Mark Libke
Jim Lutton
Dick Kernen
Pam Manor
Janet Mason
Christopher Meller
Dr. Peter Orlik
Robert F. Ottaway
Jam Sardar
AnnMarie Scaramuzzino
Stephen Schram
Jason Springer
Rick Sykes
Peter Tanz
Jacquelen Timm
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Karole White
Jon Whiting
Jennifer Williams
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Donate Now to the Congressman John D. Dingell Jr. Journalism Scholarship!

Click here to donate to a perpetual reminder of the Great Statesman and friend to broadcasters.
Thanks for the Support of Our Associate Members!

Adrian College/WVAC-FM  

Bell Media Inc.

Hillsdale College/WRFH-LP

Inter-Tribal Council of Michigan

Robert Ridder Broadcasting Consultants

Michigan Association of Broadcasters | 517-484-7444 | |
820 N. Capitol Ave. |  Lansing, MI 48906