Issue #243 | February 26, 2021 |  View online
Highlights In This Issue:
More news below!

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 'UN-CONVENTIONAL' #MABshow Access for Just $50

Make "Chicken Salad out of Chicken $#@&" with Boyd Huppert or learn from one of the other 30+ amazing industry professionals at the #MABshow March 8-11 (and on-demand for 90 days after)! Learn more about this year's fantastic lineup of expert sales, news, management and engineering speakers and register to attend at

 Use the promo code
MABSHOW50 to get $50 discounted access through February 28.

Cynthia Canty will Host Virtual BEA Week March 22-26
Find out if your station is a big winner in the 2020 Broadcast Excellence Awards contest as you watch the winning entries throughout our virtual awards week of March 22-26 at BEA Awards Week host Cynthia Canty will join you each day to help announce 2020's Best and Merit winners in several groups of categories. Final category winners and the Stations of the Year, will be announced on Friday, March 26. Read More

Cable Companies Win Lawsuit Over Maine's à la carte Law
The Associated Press reported on Thursday (2/25) that a federal appeals court had rejected Maine's law requiring cable companies to give subscribers the option of purchasing access to individual cable channels rather than bundled packages. Read More

Emergency Alerts, Preparedness will be on FCC March Agenda
Emergency preparedness and emergency alerts will be on the top of the FCC March meeting agenda in the wake of Winter Storm Uri. Acting FCC Chairwoman Jessica Rosenworcel outlined her agenda for the commissions open March meeting in her February 23 "Notes from the Acting Chairwomen" blogpost. Read More

EEO Audit List and March Regulatory Dates
By: David Oxenford,
Wilkinson Barker Knauer LLP

First, the FCC today (2/25) released its first EEO audit notice for 2021. There are radio and TV stations all across the country that are included, including a seemingly high number of noncommercial stations. The FCC has said that they will audit 5% of all broadcast stations each year. Read More

Entercom Detroit Launches Vaccinate Michigan Initiative
Entercom has teamed up with Detroit sports partners Detroit Lions, Tigers, Red Wings and Pistons to launch a new community initiative "Vaccinate Michigan." As part of the campaign, WXYT 97.1 The Ticket, WYCD 99.5, WOMC 104.3, WDZH ALT 98.7 and Newsradio WWJ Newsradio 950 are airing state-approved public service announcements about the COVID-19 vaccination and its availability for Michigan residents. Read More

Brett Dahlberg Joins WCMU Public Radio
WCMU Public Radio (Mt. Pleasant) has announced that Brett Dahlberg has joined the station as a general assignment reporter. He was previously the health reporter at WXXI Public Broadcasting in Rochester, N.Y., and has filed stories for National Public Radio, IEEE Spectrum, The Village Voice and other outlets. Read More

WYCD's Steve Grunwald in the Cold to Raise $50,000 for Ronald McDonald House
This week, Steve Grunwald from the Josh, Rachael and Grunwald morning show on WYCD-FM (Detroit) is spending time in the cold to raise $50,000 for the Ronald McDonald House.  He's been sleeping in a tent on the patio in the garden at the Ronald McDonald house in Downtown Detroit and will stay put until every dime of the $50,000 is raised. Read More

Jack Moves Up the Dial in Kalamazoo
Midwest Communications is giving the "Jack-FM" an upgrade in Kalamazoo.  On February 24, the company began simulcasting 96.5 Jack-FM (WZOX-FM) on 106.5 WVFM-FM.  The two stations will simulcast until Wednesday, March 3 until a new format debuts on the 96.5 frequency. Read More

MHSAA Names Jon Ross as Broadcast & Media Coordinator
Jon Ross, bringing vast experience in video production and after working both as television media and in media relations, has been added to the Michigan High School Athletic Association staff as broadcast & media coordinator, a role in which he'll focus primarily on video production, day-to-day efforts by the MHSAA Network and other communications duties. Read More

NAB Spotlights Broadcasters with 'Voices from the Field'
The National Association of Broadcasters (NAB) today announced the launch of "Voices From the Field," a new digital campaign highlighting stories of local broadcasters through first-person accounts. The campaign, part of NAB's "We Are Broadcasters" initiative, will spotlight how broadcasters are using their expertise, experience and dedication to local broadcasting to serve their audiences and uplift their communities. Read More


Attention Students and Job Seekers

Click here to register to attend the FREE 
'UN-CONVENTIONAL' Exhibit Hall and Career Fair.
Choose "Exhibit hall/Career Fair ONLY." Attendee login info and instructions will be emailed to you prior to the event.

Questions? Contact Rachel Krause at 517-484-7447 

Dealing With Agencies!
LBS Broadcast Selling Expert, Mark Levy presents a five-part series on how to work with LOCAL ad agencies!

 It is common to run into difficult selling situations in the field.  Whether it's an overzealous gatekeeper, a client who thinks that they know more about advertising than you do, or just trying to find an angle to get a new prospect's attention, we are here to help!  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!

Weather: My 5-point Argument Why Radio Should Still Have It Platform
By: Gary Berkowitz,
Berkowitz Broadcast Consulting

In discussions about the weather, I hear many programmers say that they no longer want to do it, since everyone can get it on their phone, online, etc. With that in mind, here is my (simple) argument why I think weather belongs on the radio, now more than ever. Read More

12 Factors to Consider When Choosing a Virtual Events Platform
By: Seth Resler,
Jacobs Media Strategies

When winter melts into spring, radio stations will inevitably turn their attention to the live events that have become a mainstay of the listener experience. Last year, stations were forced to cancel events or scramble to figure out how to take them online. While our view of the future is still hazy at this point - and may vary from location to location - we at least have more time to prepare. Read More

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March 8-11
Great Lakes Media Show:

March 22-26
BEA Week hosted by Cynthia Canty

Senior Digital Producer
Posted: February 25, 2021

Lifestyle Show Host/Anchor
WLIX-TV (Lansing) 
Posted: February 24, 2021

WNEM-TV (Saginaw)
Posted: February 16, 2021

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