Issue #240 | February 5, 2021 |  View online
Highlights In This Issue:
More news below!

Promo Code MABSHOW50 Extended Through February: Live, On-Demand Access for $50 
You don't want to miss this year's 'UN-CONVENTIONAL' Great Lakes Media Show. MAB members can use the promo code MABSHOW50 to register for just $50 and gain access to some of the industry's top minds in sales, management, news and engineering. The March 8-11 sessions also will be made available on-demand for registered participants for 90 days following the event's conclusion. Learn More and Register at

Double Header: Kevin Benz Brings 'Inclusive Journalism,' 'Beating Burnout' to #MABshow 
Lauded as a media trailblazer and innovator, Kevin Benz understands the challenge of excellent performance under tight deadlines and he returns to the #MABshow with two offerings for this 'UN-CONVENTIONAL' year: "Inclusive Journalism: The Myth of Objectivity," which focuses specifically on issues that rise due to journalists quixotic efforts toward journalistic objectivity and neutrality and "Beating Burnout: Managing Mental Health in Crisis" to discuss how to identify the symptoms of "burn out" which is a real mental health issue brought on my stress and isolationLearn more and register to attend at

Get ATSC 3.0 Updates from Madeleine Noland at #MABshow
Advanced Television Systems Committee President Madeleine Noland return the to the 2021 #MABshow to discuss ongoing developments in ATSC 3.0. In a session, designed for both managers and engineers, she will provide updates on ATSC 3.0 as it continues to roll out nationwide, including initial commercial deployment in the U.S. and ATSC's activities to support broadcasting today and prepare for tomorrow. Learn more and register to attend at

Thank you to our  'UN-CONVENTIONAL' 2021 #MABshow Sponsors . . .
Do you want to connect with industry leaders at the 2021 Great Lakes Media Show?
 Learn more about our VIRTUAL EXHIBIT HALL and SPONSORSHIP opportunities at

Looking at the Performance Complement and Other Rules that Apply to Webcasting Companies Relying on the Sound Recording Statutory License
By: David Oxenford,
Wilkinson Barker Knauer LLP

We are waiting on the Copyright Royalty Board to release its decision setting the royalties that webcasters (including broadcasters who simulcast their over-the-air programming on the Internet) will pay to SoundExhange for the public performance of sound recordings in the period 2021 through the end of 2025. Read More

Michigan Broadcasters Invited to Next Alabama Engineering Webinar
The Alabama Broadcasters Association is inviting Michigan broadcasters to participate for free in their monthly engineering webinar series.  February's webinar will be this Tuesday, February 16 from 11 a.m. to Noon Eastern Time and will feature John Mailhot, Chief Technology Officer of the networking and infrastructure team at Imagine Communications. Read More

Detroit SMPTE Presents 'Fiber Optic Cables for HD Broadcast'
The Society of Motion Picture and Television Engineers (SMPTE) Detroit Section will host a free virtual meeting open to all members, guests and non-members on Tuesday, February 9 at 7:00 p.m. The topic will be "Fiber Optic Cables for HD Broadcast." Read More 

Michigan Radio to host An Evening with NPR White House Correspondent Franco Ordoñez
On Wednesday, February 24, 2021, at 7:00 p.m., Michigan Radio will continue the station's Speaker Series with a virtual event featuring NPR White House Correspondent Franco Ordoñez. Read More

WDET's Ismael Ahmed Receives globalFEST's Pioneer Award
WDET-FM (Detroit) program host Ismael Ahmed has been honored with globalFEST's Pioneer Award in recognition for his work fusing the power of culture and equity at the community and national levels. Read More

WDIV, ClickOnDetroit Honor Contributions of African-Americans
WDIV-TV, the Graham Media Group owned NBC affiliate in Detroit, has announced their continuing commitment to honoring African American achievement through an initiative called Celebrating Black History Month. Throughout February, viewers from early morning to late evening will see a wide range of stories and profiles in various newscasts and programming on ClickOnDetroit showcasing Black successes, struggles and changemakers. Read More

Woodward Sports Network and Beasley Media Group Announce Groundbreaking Partnership
On February 3, Woodward Sports Network (WSN), Detroit's first all-digital sports media company announced a sports content distribution partnership with Beasley Media Group. Under the partnership, Woodward Sports will provide daily highlights from the world of sports. It will feature WSN talent such as Sean Baligian, former Detroit Lions running back Joique Bell, four-time Stanley Cup champion and Detroit Red Wings legend Darren McCarty, and more. Read More

Gray to Acquire Quincy Media
On February 1, Gray Television, Inc. ("Gray" or " we") (NYSE: GTN) announced that it has entered into an agreement to acquire Quincy Media, Inc. ("Quincy" or " QMI") for $925 million in cash. Upon closing the transaction, Gray will own television stations serving 102 television markets that collectively reach 25.4 percent of US television households. Read More

NAB Looks Ahead to In-Person NAB Show in October 2021
The National Association of Broadcasters (NAB) revealed research that demonstrates growing confidence and positivity among NAB Show participants about a return to in-person events. Results from a survey conducted by Freeman Event Research as part of a trade show industry research project, which included NAB Show in Las Vegas, indicate a majority of past NAB Show attendees expect to attend in-person events in late 2021. Read More

The 2021 Student Awards will be Virtual, You Can Help Make it Great!
We'll be honoring Student Broadcast Award winners with a virtual celebration in April 2021, and we want to make the experience special for them! The MAB Foundation is looking for volunteers to help present the online awards. If you're an on-air radio or television personality, we want to get you involved!  Media students from across the state will LOVE  seeing and hearing from familiar faces. If you're interested in creating a fantastic virtual experience for the award winners, let us know! We also have sponsorship opportunities for giveaways, Station of the Year presentation, and more!  Contact Rachel at or 517-484-7447 for details.

FREE WEBINAR: "Leadership in Crisis: We Will Come Out Bitter or Better - It's Your Choice!" 
with Jim Mathis, The Reinvention PRO

February 18, 2021 | 2:00 - 3:00 p.m.
The COVID-19 pandemic has been one of the best educations a leader can have, if they use this time to learn.. from their priorities, their reactions and their people's dependency on them to stand up and take authority. These recent circumstances pose a golden opportunity for your staff and client to see leadership in you that builds confidence and security in uncertain times. When this is over, you will be positioned at the forefront of staff and client priorities and support in the world ahead. It will also allow more time to prioritize your "main thing" as people look to you when communities are fully back open for business.

It is common to run into difficult selling situations in the field.  Whether it's an overzealous gatekeeper, a client who thinks that they know more about advertising than you do, or just trying to find an angle to get a new prospect's attention, we are here to help!  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!

LBS WEBINAR: "Relief and Hope for Local Auto Dealers" 
with John Tkac, LBS Automotive Expert

February 9, 2021 | 12:00 p.m.
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop altogether. As their local broadcast expert, dealers can benefit greatly from your expertise and know-how if you've done your homework. Come learn how you can be a confident marketing hero for your automotive accounts and prospects.

LBS WEBINAR: "How to Get More Appointments!" 
with Paul Weyland,
LBS Broadcast Selling Expert

February 24, 2021 | 1:00 p.m.
Would YOU return YOUR cliche voicemail, email and text messages? Then why would you expect a potential client to return them? In this session, Paul Weyland explores how to create messages that will compel local direct decision makers to return your calls. Do you find it more awkward to ask for appointments today? Are you finding your clients and prospects a bit more cranky? Your daily broadcast and digital appointment setting challenges can be accomplished in today's environment successfully with less stress.

Don't get 'Socked in the Shorts' 
By: Mark Levy,
Revenue Development Resources

Hold on, hold on - it's not what you think! February 15th is Presidents' Day. Beside a well-deserved day off, this day also means that selling time for the week will be shorter - 20% shorter. And shorter selling time means a team of 6 sellers averaging 6 good sales calls per day will make only 144 calls in a week instead of 180. Their efforts will be "shorter" than an average week, hence these types of weeks are what we call "Shorts." Read More

5 Ways to Teach Yourself a New Skill
By: Seth Resler,
Jacobs Media Strategies

Whether you find yourself with extra time on your hands because you're unemployed at the moment or simply because the pandemic and the time of year has slowed down the day-to-day bustle of your radio job, it's wise to invest the extra hours back into yourself by picking up a new skill. What's that one thing you've always told yourself that you would learn if you had the time? Podcasting? Livestreaming video? TikTok? Whatever it is, now is the time to learn. Read More
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February 9 | 7 p.m.
SMPTE Virtual Meeting: Fiber Optic Cables for HD Broadcast" (Learn More)

February 16 | 11 a.m.
FREE Webinar: ABA Engineering Webinar with John Mailhot (Learn More)

February 18 | 12 p.m.
LBS Webinar: "Relief and Hope for Local Auto Dealers" with John Tkac (Learn More)

February 18 | 2 p.m.
FREE Webinar: "Leadership in Crisis: We Will Come Out Bitter or Better - It's Your Choice!" with Jim Mathis (Register Now)

February 24 | 1 p.m.
LBS Webinar: "How to Get More Appointments!" with Pay Weyland  (Learn More)

February 25
Scripps Howard Foundation WXYZ-TV 7 Detroit Scholarship Application Deadline (Learn More)

March 8-11
Great Lakes Media Show:


Board Operator
Posted: February 4, 2021

Account Executive
WHMI-FM (Howell) 
Posted: February 1, 2021

Lifestyle Coordinator/
WOOD-TV (Grand Rapids)
Posted: January 29, 2021

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