Issue #182 |  February 7, 2020   |   View online
Highlights In This Issue:
More news below!
Boyd Huppert will Reveal Steven Spielberg Secrets at the #MABshow
Back by popular demand, KARE-TV Reporter Boyd Huppert will return to the 2020 #MABshow with "Steven Spielberg figured in out. Have you?" In this session, Boyd will discuss tried and true drivers of the narrative story: surprise, suspense, conflict and character. Taking a cue from those unfortunate frogs in biology class, he will dissect "the story" with his audience: Why do we laugh? Why do we cry? Why do we care? And how can we make it happen for our viewers more often? Learn more about our speakers and register to attend at
#MABshow Presents: 'Drones in Broadcasting' with Gary Langley
Anyone who has hired a tower crew to investigate an issue on their tower knows this can be a costly endeavor. That is why Interlochen Public Radio Chief Engineer Gary Langley will present "Drone in Broadasting" March 4 at the Great Lakes Media Show in Lansing.  During this hour he will cover some basic overviews of obtaining the part 107 sUAS pilot certification and go over some basic rules which are changing rapidly in this emerging field.  Learn more about our speakers and register to attend at
Stations: Sign-Up for the MABF Career Fair and Discover Your Next Star at the #MABshow
It's the MAB Foundation's most popular and highly attended career fair and we want YOU to be a part of the action! The number one request from our stations is assistance with gaining new employee leads and that is exactly what participation in this career fair will give you! Click here to reserve your booth today.

The Exhibit Hall is FILLING UP FAST!!!  
Find out who will be at the #MABshow and register HERE

The MAB is Pleased to Announce the 2020 Carl E. Lee Award Recipients
Coral Howe and Frank Maynard will be honored March 3 at The Great Lakes Media Show during the Exhibitor Reception. Read More 
Let's Celebrate Broadcast Excellence!
TJoin us for this year's BEA celebration on March 4 at the Lansing Center, following the conclusion of the 2020 Great Lakes Media Show. There will be a cocktail reception from 5:30 to 6:30 p.m., when the awards presentation will begin.

Click here to register to attend

Note winning stations: Return your registration forms to Dan Kelley at before February 12 to reserve your four (4) complimentary BEA tickets. 

Quick Thoughts on a Few Political Broadcasting Legal Issues to Survive the Primary Season
By: David Oxenford,
ilkinson Barker Knauer LLP 

One presidential caucus down, 49 (primaries and caucuses, plus a few more in the territories) to go in the next four months - with primaries for Congressional, state and local offices stretching out through August. This presidential primary race has already seen unprecedented amounts of advertising on local stations, including through network advertising buys.   Read More

ABIP 11Reserve Your 2020 ABIP Inspection Now
Scheduling has begun for the 2020 Alternative Broadcast Inspection Program (ABIP). The MAB conducts these alternative inspections regionally from April to October.  Learn More

Kevin Markey named new Digital Sales Manager at WDIV
Graham Media Group's WDIV-TV (Detroit) has named Kevin Markey Digital Sales Manager. Markey most recently was a Digital Account Executive for Valassis. In his new role, Markey will manage ad revenue for ClickOnDetroit. He will develop and drive digital sales and marketing strategies by focusing on results driven ad campaigns.  Read More

"The Cave" Joins the Lenawee Broadcasting Family
On February 3, Lenawee Broadcasting officially welcomed a new radio station to its family.  The company held a ribbon-cutting ceremony for "96.5 The Cave" (Adrian), a locally owned and operated 24-7 sports station featuring a live local sports talk show Inside the Cave, mornings from 7 - 9 a.m.  Read More

Wayne Bradley Returns to WFDF
Wayne Bradley, managing partner at American Urban Strategies, has returns to WFDF-AM (Detroit) with Early Morning Political News with Wayne Bradley, weekdays from 5 - 6 a.m. Bradley last worked at the station in 2016.  Read More

Northern Radio Provides Interlochen Public Radio with Temporary Signal
Interlochen Public Radio (IPR) announced February 1 that listeners can now tune in to its "Classical IPR" on Northern Radio's WSRJ-FM (Honor/Traverse City). WSRJ had been silent.  Read More

WXYZ Honored with 2 Scripps 'Give Light Awards' for 2019 Work
WXYZ-TV (Detroit) was awarded two Scripps "Give Light Awards" on January 30, honoring the best employee work throughout 2019.  Read More

Detroit City FC announces TV deal with WMYD-TV20
With its first full professional men's season and inaugural women's season inching closer, Detroit City Football Club has announced its first-ever television deal with WMYD-TV (Detroit).   Read More


Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and industry professionals. 
Contact Rachel Krause for more information.

Looking ahead... Career Fairs 2020

Great Lakes Media Show: March 4, 2020 
Lansing Center in Downtown Lansing

Western Michigan University: April 9, 2020
More information coming soon. 
The MAB is excited to share that Local Broadcast Sales (LBS) will be available free to members in 2020. Learn more and sign up here.

Upcoming Webinar!

Help Dealers Dominate Their Markets!

When you come away from this presentation, you'll be prepared to increase your dealers' local market share, bring them automotive buyers faster, and deliver results that are superior to any other media company.

Audience + Knowledge + Creative + Execution = Your success. Get the attention of your dealers' customers and their competitors' customers with industry-leading campaigns and brand building.

LBS auto expert, John Tkac, will be "live" to address current auto dealer opportunities and will take the time to answer your specific questions as well.

Click here to log in to LBS and register for this webinar!

February 20, 2020 | 1:00 - 2:00 p.m.
"Re-Building Trust"
with Kevin Benz, i-Media Strategies
How do you make good decisions when covering the toughest stories in a 24/7 news cycle while they are breaking right in front of you? In this 24/7 news world, speed is important, but the cost of errors is a loss of trust from your audience. Journalists make mistakes when speed and being first is the only goal. This session introduces you to how human beings make tough decisions and teaches you how to more effectively make tough calls. Using real examples, we do a deep dive into the pitfalls of knee-jerk reactions and the benefits of thoughtful, ethical news coverage. We'll look at notorious examples of dumb stories proving that speed is the enemy of common sense and we'll identify four key questions we can ask in order to avoid joining the journalism "wall of shame."

How Smart Planning Can Extend the Life of Your Radio Station's Digital Content
By: Seth Resler
Jacobs Media Strategies

When it comes to content, as radio broadcasters, we tend to think in terms of current events. When we prep our radio shows, we scan the headlines and prep sheets looking for topical nuggets to use in our breaks: Who was on the late nights shows last night, what concerts are coming to town, which celebrity said something stupid yesterday, etc. This is the beauty of real-time, in the moment content. It's a perfect match for our airwaves because it is fleeting: we say our break, it goes out into the ether, and then it disappears.  Read More

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February 20
Free Webinar: "Re-Building Trust" (Learn More)

March 3-4
Great Lakes Media Show, Lansing (Learn More)

April 16
Free Webinar: "Political Refresher" (Learn More)


Multimedia Production and Operations Specialist
Posted: January 31, 2020

Membership Officer
(Grand Rapids)
Posted:  January 30, 2020

Production Operations Manager
(Grand Rapids)
Posted: January 30, 2020

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