Issue #178 |  January 10, 2020   |   View online
Highlights In This Issue:
More news below!

Poynter's Al Tompkins Will Return to #MABshow for 2 Sessions
The Poynter Institute's Al Tompkins present two sessions on March 4 during the 2020 Great Lakes Media Show at the Lansing Center. Al is The Poynter Institute's senior faculty for broadcasting and online. For almost 10 years, thousands of people a day read his online journalism story idea column "Al's Morning Meeting." He will present "Stress and Trauma in the Newsroom" and "Al's Cool Tools." Learn more about our speakers and register to attend at

Beer & Bull Returns to Lansing Brewing Company; Stay for the After Party with the Black Barn Band
The #MABshow's popular Beer & Bull networking event will return to the Lansing Brewing Company in 2020. Come for dinner with friends and stay for the party. An After Party featuring the Black Barn Band will follow the 6 to 8 p.m. social time. BBB members Chad Munce and Peter Clay are both broadcasters in Lansing. Learn more about the #MABshow, LBC and BBB, and register to attend too, at

Stations: Sign-Up for the MABF Career Fair and Discover Your Next Star at the #MABshow
It's the MAB Foundation's most popular and highly attended career fair and we want YOU to be a part of the action! The number one request from our stations is assistance with gaining new employee leads and that is exactly what participation in this career fair will give you! Click here to reserve your booth today.

The Exhibit Hall is FILLING UP FAST!!!  
Find out who will be at the #MABshow and register HERE

MAB Will Offer Pool Feed for January 29 State of the State 
Governor Gretchen Whitmer has announced that she will deliver her second State of the State address on Wednesday, January 29.  As in the past, The MAB will offer a pool feed of the address beginning at 7 p.m. The MAB TV feed will be unhosted, allowing your anchors to introduce and conclude the broadcast. Read More

Lowest Unit Rate Effective January 25 in Michigan
Presidential primaries and caucuses are right around the corner, including the election-heavy day in March often dubbed Super Tuesday. This means stations in more than two dozen states will soon find themselves within the 45-day primary/caucus political window, which brings with it special obligations like lowest unit rates for candidates. Read More

State Supreme Court Revises Courtroom Cell Phone Rules
The Michigan Supreme Court announced Wednesday (1/8) that cellphones will be allowed in state courts. The decision was announced after a public hearing and an opportunity for public comment. Previously, judges were allowed to set a policy on cell phones for their own courts.  Read More

While You Were on Vacation: Looking at FCC Regulatory Actions over the Holidays and Deadlines for January
By: David Oxenford
Wilkinson Barker Knauer LLP 

While many of us were trying to enjoy the holidays, the world of regulation kept right on moving, seemingly never taking time off. So we thought that we ought to highlight some of the actions taken by the FCC in the last couple weeks and to also remind you of some of the upcoming January regulatory deadlines.  Read More

ABIP 11Reserve Your 2020 ABIP Inspection Now
Scheduling has begun for the 2020 Alternative Broadcast Inspection Program (ABIP). The MAB conducts these alternative inspections regionally from April to October.  Learn More


McKibbin Media Acquires WCSR-AM/FM
After closing on the purchase of Bruce and Sue Goldsen's Jackson Radio Works' stations on December 16, Jamie and Katina McKibbin and their McKibbin Media Group have announced the purchase of WCSR-AM/FM (Hillsdale) from longtime second-generation owner Michael Flynn.  WCSR has been in the Flynn family since 1961.  Read More

ENCO Founder Gene Novacek Passes
The MAB has learned that Eugene Novacek, who founded Southfield-based broadcast technology company ENCO has died from pancreatic cancer at age 61.  He passed away in New York City on January 1.  Read More

WMUK Adds Second Frequency for Classical Programming
Western Michigan University's WMUK-FM (Kalamazoo) has announced that it is expanding both its news and information programming as well as classical music and fine arts programming with the addition of a second frequency.  Read More

Northern Radio of Michigan Spins Three FMs to Separate Owners
Traverse City-based Northern Radio of Michigan has sold three of its six northern Michigan radio stations to separate owners.  Midwestern Broadcasting is purchasing heritage rock station WKLT-FM (Kalkaska) from Northern.  Read More

WKAR Announces Launch of Apollo Public TV Platform in Partnership with Gaian Solutions
WKAR Public Media at Michigan State University and Gaian Solutions, Inc., announce the launch of Apollo PublicTV Platform, a NextGen TV accelerator platform for public broadcasters.  Read More

WOOD-TV's Julie Brinks and Maranda Named Among "Influential Women"
WOOD-TV (Grand Rapids) General Manager Julie Brinks, along with on-air host Maranda, have been recognized as two of West Michigan's "Most Influential Women." The Grand Rapids Business Journal released its list of 50 women leaders in the West Michigan community on January 8.   Read More

Neilsen:  U.S. Hemp-based CBD market could be a $2+ Billion Industry in 2020
Nielsen is projecting that the U.S. hemp-based CBD market could be a $2.25 billion to $2.75 billion industry in 2020. These conservative projections already account for hampered FDA rulings and other possible speed bumps for the hemp-CBD marketplace.  Read More

Application Deadline for MABF Competitive Scholarships is January 17

Each year the MAB Foundation awards nearly $30,000 in scholarships to college and high school students pursuing a career in broadcast media. Friday, January 17, 2020 is the application deadline to apply for these competitive scholarships. Learn more at

Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and industry professionals. 
Contact Rachel Krause for more information.

Looking ahead... Career Fairs 2020

Great Lakes Media Show: March 4, 2020 
Lansing Center in Downtown Lansing

Western Michigan University: April 9, 2020
More information coming soon. 
The MAB is excited to share that Local Broadcast Sales (LBS) will be available free to members in 2020. Learn more and sign up here.

LBS has replaced P1 Learning in 2020. P1 will be available through December 31, 2019.


5 Common Brand Mistakes
And How To Avoid Them

Tuesday, January 14th, 2020 - Noon ET
Presented by Blaine and Honey Parker, Founders of Slow Burn Marketing

Every once in a while, we are better off personally and professionally after we meet certain individuals, and this webinar will be one of those unique points in time for you! We are thrilled to introduce you to Blaine and Honey Parker, founders of Slow Burn Marketing. Your clients and station managers depend on you to be the most creative media solution provider in the market, and you need to be a powerhouse branding expert. Learn and review the difference between a small-business brand and a billion-dollar brand and what to look for as you examine your client's new or established branding strategies. This session is all set to elevate your game in the field. See you there!

Register here for this valuable session here

Member Note:

P1 Learning's On-Demand training campus will be phased out at the end of December.

We realize there are a number of Members that frequently access P1 Learning's training campus, so prior to December 31, we suggest saving your stations previous training data by navigating to the Reports tab ( here) to pull any information that you would like to retain for your files.

For those MAB Members who would like to continue to use the services offered by P1 Learning, they will be offering a discounted rate along with payment options for 2020. 

For more information, please reach out to either 
Katey Woolam ( or 
Bryan Marriott ( with P1 Learning.

January 16, 2020 | 3:00 - 4:00 p.m.
"2020 Election: Making Local Reporting Resonate"
with Emily Lawler, Public Interest Reporter, MLive
You might not be in line for a one-on-one with President Donald Trump or have a reporter embedded with his challenger. But in an era of viral video clips and allegations of "fake news" flying, local reporters play an important role in covering presidential elections. Tune into this webinar for tips and tricks on making the most of candidate visits, keeping a pulse on which way people are leaning in your area and finding the election stories that make your audience tick. political reporter Emily Lawler has covered elections in Michigan for eight years.

January 29, 2020 | 3:00 - 4:00 p.m.
"Getting Into the Weeds on
CBD Advertising"

with Fletcher, Heald & Hildreth
In 2018, Congress enacted a new Farm Bill which decriminalized certain hemp products. As directed by that Bill, the US Department of Agriculture in 2019 published interim rules on the "Establishment of Domestic Hemp Projects" adopting a national regulatory framework for hemp production and inviting the states to create their own hemp and hemp-derived CBD laws. This laid the groundwork for a multi-million dollar industry for the legal production, sale, and advertising of CBD-based products. With so much growth (...get it?) broadcasters are clamoring to know if they can accept advertising for CBD-based products.  To answer these questions, Fletcher, Heald, & Hildreth's Frank Montero, Dan Kirkpatrick, and Seth Williams will present a webinar to unpack the new rules, the dos and don'ts and to guide broadcasters through the weeds (ahem...). Tune in on Wednesday, January 29, at 3:00 PM Eastern Time.

Intro to SEO for Radio Stations
By: Seth Resler
Jacobs Media Strategies

Search Engine Optimation ("SEO"), or the art of ensuring that your digital content shows up in the results of search engines like Google, can be a daunting task for radio broadcasters.  Read More

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January 16
Free Webinar: "2020 Election: Making Local Reporting Resonate"
(Learn More)

January 29
Free Webinar: "Getting into the Weeds on CBD Advertising" (Learn More)


Creative Director Full Time
MacDonald Broadcasting
Posted: January 7, 2019

Commercial Producer/Shooter/
Editor/Motion Graphic Artist
(Grand Rapids)
Posted:  December 23, 2019

Morning Edition Host / Reporter
Posted: December 23, 2019

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