Issue #237 | January 15, 2021 |  View online
***Award Entry Deadlines Are Next Week***
BEA Entry Deadline is Noon on Wednesday, January 20
2020 has definitely given us some interesting content, and we can't wait to see and hear what you've been able to produce over the past year! Don't wait until Inauguration Day to start your submissions. And don't forget the check your links. Learn more, enter and submit payment at

Student Awards Entry Deadline is Tuesday, January 19 
Entries must have been created and produced from January 1, 2020 through December 31, 2020. Learn more at

Highlights In This Issue:
More news below!
Resources for Reporter Safety in the Field
As our stations prepare to send reporters to the Capitol this week for coverage of anticipated demonstrations, we offer the following information from the Michigan State Police and journalism organizations for reporters to be aware: 
If any of our Michigan members receive credible threats against their stations and journalists, please let the MAB know. It can help us lobby to get better legislation to protect our broadcasters. 


Register for Live and On-Demand #MABshow Access for Half Price Through January 31 
Use the promo code MABSHOW50 to register for just $50 through January 31. Sessions from some of the industry's top minds in sales, management, news and engineering will also be made available on-demand for registered participants following the live event. Learn More and Register at

Marcus Harun Explores How COVID-19 Changed News
MSNBC Producer Marcus Harun will present and discuss his documentary "Essential Journalists: How Coronavirus Changed TV News" at the 2021 'UN-CONVENTIONAL' #MABshow. In the documentary, Harun remotely interviewed more than 30 news reporters, anchors, photographers and news managers from Arizona, California, Colorado, Connecticut, Florida, Illinois, Louisiana, Michigan, North Carolina, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Virginia and Washington, D.C. "News is not the same as it was a year ago," Harun said about the project. "Reporters are working from home, officials are holding press conferences on Facetime, and anchors are reporting on the coronavirus death toll-while dealing with deaths in their own family. I was shocked by Covid-19's impact on journalism and that's why I created this film." See the full list of 2021 speakers and register to attend at

Seth Resler Offers Branded Content Revenue Opportunities 
Selling ads isn't the only way broadcasters can make money from new mediums like podcasts and livestreaming video. Jacobs Media Strategies' Seth Resler comes to the 2021 'UN-CONVENTIONAL' #MABshow to show you how your stations can generate revenue through branded content - content that is specifically created for clients using your studios, air talent, and technical expertise. See the full list of 2021 speakers and register to attend at

Do you want to connect with industry leaders at the 2021 Great Lakes Media Show?
 Learn more about our VIRTUAL EXHIBIT HALL and SPONSORSHIP opportunities at

State of the State Address Scheduled for January 27
Gov. Gretchen Whitmer will deliver her third State of the State Address on Wednesday, January 27. Due to the ongoing COVID-19 pandemic, the State of the State address will be held virtually, in compliance with CDC and the State of Michigan's best practices. Read More

News Organizations Request Greater Transparency From Federal Agencies on Capitol Riot, Ongoing Threats
A coalition of news organizations on Thursday (1/14) sent a letter to federal law enforcement agencies calling for greater transparency and timely, vital information about the January 6 attack on the U.S. Capitol Building and the possibility of further violence, including at the upcoming inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris. Read More 

Dates Set for Comments on FCC's Zonecasting Rulemaking Proposal for FM Boosters
By: David Oxenford,
Wilkinson Barker Knauer LLP

The FCC's Notice of Proposed Rulemaking looking to allow zonecasting by FM booster stations was published in the Federal Register today, setting the comment deadline as February 10, 2021 with reply comments due on or before March 12, 2021. The FCC proposes to allow FM boosters to originate limited amounts of programming (up to 5% of any program hour) different from their primary stations. Read More

"What Can Broadcasters Expect in 2021" 
with David Oxenford, Wilkinson Barker Knauer, LLP
January 21, 2021 | 2:00 - 3:00 p.m.
On January 20, we will be inaugurating a new President. With a new administration, there will be changes throughout the government, including at the FCC. The day after the inauguration, join David Oxenford of Wilkinson Barker Knauer LLP for a preview of the broadcast regulation likely to be on the agenda of the FCC, Congress and others in Washington in this time of change. Register Now

FCC Issues an EAS Enforcement Advisory
The Federal Communications Commission is reminding broadcasters and other EAS participants of their obligations to comply with the Emergency Alert System rules, including ensuring that alerts are accessible to persons with disabilities. Read More

Michigan Broadcasters Invited to Alabama Engineering Webinar
The Alabama Broadcasters Association is invited Michigan broadcasters to participate for free in their monthly engineering webinar series.  The first webinar will be this Tuesday, January 19 from 11 a.m. to Noon Eastern Time and will feature Bert Goldman, president of Goldman Engineering Management, Inc. Read More

COVID-19 Vaccine Education Toolkit Launched To Support Local Journalists
The National Association of Broadcasters (NAB), the Donald W. Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS) on Thursday (1/14) announced the launch of an online toolkit to help local journalists craft COVID-19 vaccine education messages that best resonate with their audiences. Read More

WJR's Frank Beckmann Announces Retirement
WJR-AM (Detroit) Mid-Morning On-Air Host Frank Beckmann has announced his retirement after a 48-year radio career with the Detroit station. A sports broadcasting legend, Beckmann has hosted "The Frank Beckmann Show" on WJR weekdays from 9:00 a.m. to Noon for the last 18 years. Read More

Former WNMU-TV General Manager Bruce Turner Passes
Bruce Turner, who is known for his legendary impact on public broadcasting in Upper Michigan, has died. According to Eric Smith, Director of Broadcast & AV Services at NMU, Turner died Saturday (1/9) following a brief illness. Read More

WMJO'S "SANTA JOE" Delivers Over 1,000 Toys to Two Saginaw Hospitals 
The pandemic did not stop MacDonald Broadcasting's SANTA JOE from delivering boxes and bags of toys to kids spending their holiday week in the Hospital ... and beyond Christmas.  The toys are "gifted" to children who are hospitalized throughout the year. Read More

WXYZ-TV Giving Away More than 10,000 Books to Children
With donations this past summer from station employees and the community, plus a matching contribution from the Scripps Howard Foundation, WXYZ-TV/WMYD-TV (Detroit) was able to collect over 10,000 books for children that will be distributed beginning on January 19. Read More

WGHN/WMPA Stuffed the Bus for Christmas
On December 19, WGHN-FM/WMPA-FM/Oldies 94.9 (Grand Haven)  hosted their 8th Annual Stuff the Bus with the local Culver's and Dean Transportation. This year they brought the Grand Haven and Spring Lake Rotarian's onboard as partners and were able to provide over two tons of food for the Love in Action, Salvation Army, The People's Center and the Momentum Center's food pantries. Read More

Get Free Money for College with MABF Scholarships, Application Deadline is Jan. 22
Each year the MABF awards nearly $30,000 in scholarships to college and high school students pursuing a career in broadcast media. Friday, January 22, 2021 is the application deadline for most scholarships. Learn more at

The 2021 Student Awards will be Virtual, You Can Help Make it Great!
We'll be honoring Student Broadcast Award winners with a virtual celebration in April 2021, and we want to make the experience special for them! The MAB Foundation is looking for volunteers to help present the online awards. If you're an on-air radio or television personality, we want to get you involved!  Media students from across the state will LOVE  seeing and hearing from familiar faces. If you're interested in creating a fantastic virtual experience for the award winners, let us know! We also have sponsorship opportunities for giveaways, Station of the Year presentation, and more!  Contact Rachel at or 517-484-7447 for details.
Become a Judge for the 2021 Michigan Student Broadcast Awards
We are looking for talented professionals from across Michigan to help judge this year's Michigan Student Broadcast Awards contest. Online judging takes place in December and January. This is a great way to help build the future of broadcast excellence! Interested? Contact Rachel Krause at

A Virtual Career Fair will be held as a part of the 2021 'UN-CONVENTIONAL' Great Lakes Media Show from March 8 to 11. This is a wonderful chance for stations to earn valuable EEO credits and connect with rising broadcast stars. Sign up today to be a part of the 'UN-CONVENTIONAL' Exhibit Hall. Use the promo code CAREER to secure your discounted MABF Career Fair booth rate of $150 before January 31, 2021 ($250/Booth after Jan 31).
  Learn more and reserve your booth.

FREE WEBINAR: "What Can Broadcasters Expect in 2021" 
with David Oxenford, Wilkinson Barker Knauer, LLP

January 21, 2021 | 2:00 - 3:00 p.m.
On January 20, we will be inaugurating a new President. With a new administration, there will be changes throughout the government, including at the FCC. The day after the inauguration, join David Oxenford of Wilkinson Barker Knauer LLP for a preview of the broadcast regulation likely to be on the agenda of the FCC, Congress and others in Washington in this time of change.

Limited Time - LBS Bonus Tool!
Need some marketing info for a specific prospect or client? LBS Research has data on over 500 different products and services that we can apply to your market. By using this data with Pulse Sales Tools, we can provide you a totally customized and compelling one-sheet that will help you to start ad-buying conversations with your client/prospect about their business! Click here for an example of a one-sheet and to see the information that we need from you to create one!

Ads Don't Work!
Has a client ever told you that ads on your station don't work? What if they can even point to one or more times they've bought airtime from you and didn't get "any results"? LBS Broadcast Selling Expert, Paul Weyland delivers a five-part series addressing this all-too-common argument!

21 for 21 ... 21 Programming Ideas for the New Year 2021
By: Gary Berkowitz,
Berkowitz Broadcast Consulting

As we enter 2021, here are 21 programming points that will help you construct a "solid foundation" for your station in the new year. As each of the 21 points are released, they will appear here. Read More

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January 19 | 3 p.m.
January 20 | 12 p.m.

January 21 | 2 p.m.
FREE Webinar: "What Brodcasters Can Expect in 2020" with David Oxenford
(Register Now)

January 22
MABF Scholarship Deadlines (Learn More)

March 8-11
Great Lakes Media Show:


Digital Assistant/
Associate Media Coordinator
Beasley Media Group
Posted: January 12, 2021

Lifestyle Reporter
 (Cadillac/Traverse City) 
Posted: January 8, 2021

Morning Anchor/MMJ
WILX-TV (Lansing)
Posted: January 8, 2021

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weekly MAB News Briefs

The MAB Foundation's mission to encourage, support, and sponsor educational activities for students interested in broadcasting cannot be accomplished without supporters like you. The Foundation wouldn't exist without your continued support and interest in the mission. The Broadcasters must work together to sustain the future of this industry by encouraging the brightest, most creative and energetic students to choose broadcasting as a career. You can make a difference by MAKING A DONATION TODAY at

Foundation Supporters

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Dena Blair
Dan Boers
Julie Brinks
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Scott Clow
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Bill Keith
Dan Kelley
Dick Kernen
Julie Koehn
Fred Jacobs
Paul Jacobs
Mark Libke
Jim Lutton
Pam Manor
Stephen A. Marks
Janet Mason
John E. Fetzer Memorial Trust
Christopher Meller
Dr. Peter Orlik
Robert F. Ottaway
David Oxenford
Lawrence Patrick
Jam Sardar
AnnMarie Scaramuzzino
Stephen Schram
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Jason Springer

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Peter Tanz
Jacquelen Timm
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Jon Whiting
Jennifer Williams
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Michigan Association of Broadcasters | 517-484-7444 | |
820 N. Capitol Ave. | Lansing, MI 48906