Issue #179 |  January 17, 2020   |   View online
Highlights In This Issue:
More news below!
#MABshow Alert: Gray Television's Greta Van Susteren will Deliver 2020 Keynote
Just days ahead of Michigan's Presidential Primary, Greta Van Susteren, the longtime political commentator and host of Gray Television's "Full Court Press," will deliver the keynote address at the 2020 Great Lake Media Show.  A veteran of CNN, Fox News Channel and MSNBC, Van Susteren is an award-winning and trusted communicator with decades of experience as an interviewer, analyst, host and moderator. Read more

 Learn more about our speakers and register to attend at

You could win $10,000 at the #MABshow!

One lucky participant could walk away from the 2020 Great Lakes Media Show $10,000 richer! The MAB has partnered with Million Dollar Media to offer #MABshow attendees the change to win $10,000 cash. Visit our exhibitors and earn chances to crack the 5-digit code to open up the bank vault located on the Exhibit Hall floor. The contest, sponsored by Midwest Communications, will be open on March 4. 

Stations: Sign-Up for the MABF Career Fair and Discover Your Next Star at the #MABshow
It's the MAB Foundation's most popular and highly attended career fair and we want YOU to be a part of the action! The number one request from our stations is assistance with gaining new employee leads and that is exactly what participation in this career fair will give you! Click here to reserve your booth today.

The Exhibit Hall is FILLING UP FAST!!!  
Find out who will be at the #MABshow and register HERE

Governor Whitmer State of State Broadcast Information
Governor Gretchen Whitmer has announced that she will deliver her second State of the State address on Wednesday, January 29.  As in the past, The MAB will offer feeds for both TV and radio of the address beginning at 7 p.m. Read More

PIRATE Act Passes Senate, and Now on to the President for Signature - Provides for Big Fines and Enforcement Sweeps in Big Markets
By: David Oxenford
Wilkinson Barker Knauer LLP 

The PIRATE Act, to crack down on pirate radio, passed the Senate last week after having passed in the House of Representatives last year. It now goes to the President for signature.   Read More

FCC to Host KidVid Webinar
The FCC's Media Bureau will host a webinar reviewing the functionality of, and changes to, the Commission's revised Children's Television Programming Report on January 23, 2020 at 1:30 p.m. Read More

Michigan ABIP Program Field Notes: 2019 Inspections
By: Mark Croom
Riverfront Communications, LLC

It's been a privilege to visit broadcast facilities around the state as the Alternate Broadcast Inspection Program representative for the Michigan Association of Broadcasters for the past two calendar years. It's always interesting to see what kind of shape I'll find stations in from the compliance standpoint. Here are a few of the common things that I find out of order that you may wish to double-check as you consider the compliance profile of your facility.  Read More

ABIP 11Reserve Your 2020 ABIP Inspection Now
Scheduling has begun for the 2020 Alternative Broadcast Inspection Program (ABIP). The MAB conducts these alternative inspections regionally from April to October.  Learn More

Gnau Returns to Michigan 
iHeartMedia announced on January 15, that nine of its senior executives will be Division Presidents of the new iHeartMedia Markets Group organization, effective immediately. Former MAB board member Nick Gnau will be based in Detroit and oversee 35 markets. In 2012, he became Market President for iHeartMedia Detroit and, in 2016, was appointed Region President.  Read More

WOOD-TV Announces Return of Michele DeSelms
WOOD-TV (Grand Rapids has announced the return of Michele DeSelms to West Michigan.  DeSelms will become the Community Strategy Manager at the station. The role includes the Connecting with Community brand and partnerships, as well as non-profit alliances and community outreach projects.  Read More

iHeartMedia Promotes Detroit's Tony Travatto
Tony Travatto, Senior Vice President of Programming for iHeartMedia Detroit and PD of  WKQI-FM and WNIC-FM has been promoted to a Division Executive Vice President of Programming for the iHeartMedia National Programming Group.  The announcement was made January 16.  Read More

WDMK/Detroit Debuts The Rickey Smiley Show
Beasley Media Group has announced that the syndicated The Rickey Smiley Morning Show can now be heard on the air weekday mornings on the company's WDMK-FM (Detroit-105.9 KISS FM). The show officially launched on January 6.  Read More

WNMU-TV Unveils New Sports Broadcasting Equipment
WNMU-TV (Marquette), in partnership with Northern Michigan University Athletics, is setting up new production equipment for producing NMU sports telecasts.  Read More

NAB Announces Executive Changes
NAB President and CEO Gordon Smith announced (1/16)  that NAB Chief Operating Officer Chris Ornelas will be departing the organization February 1 to become general counsel for Beasley Media Group, where he will oversee all legal matters for the multiplatform media company, including its 64 radio stations. Ornelas will be replaced by Curtis LeGeyt, NAB's current executive vice president, Government Relations, Smith said.   Read More

WKAR to Host PBS Kids Day
WKAR Public Media (East Lansing) will host another "PBS Kids Day" at their MSU Campus studios on Saturday, January 25.  The day gives viewers a chance to look behind the scenes at the station and will feature fun activities and games for kids.  Read More

Application Deadline for MABF Competitive Scholarships is January 17

Each year the MAB Foundation awards nearly $30,000 in scholarships to college and high school students pursuing a career in broadcast media. Friday, January 17, 2020 is the application deadline to apply for these competitive scholarships. Learn more at

Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and industry professionals. 
Contact Rachel Krause for more information.

Looking ahead... Career Fairs 2020

Great Lakes Media Show: March 4, 2020 
Lansing Center in Downtown Lansing

Western Michigan University: April 9, 2020
More information coming soon. 
The MAB is excited to share that Local Broadcast Sales (LBS) will be available free to members in 2020. Learn more and sign up here.

LBS has replaced P1 Learning in 2020. P1 will be available through December 31, 2019.

LBS Featured Video:

I Don't Need Advertising

Ever been told that a business is getting enough customers and that they don't need to advertise? Ever been asked point blank why they should bother advertising in the first place?

LBS President Gary Moore delivers a four-part series addressing this surprisingly common objection!


January 29, 2020 | 3:00 - 4:00 p.m.
"Getting Into the Weeds on
CBD Advertising"

with Fletcher, Heald & Hildreth
In 2018, Congress enacted a new Farm Bill which decriminalized certain hemp products. As directed by that Bill, the US Department of Agriculture in 2019 published interim rules on the "Establishment of Domestic Hemp Projects" adopting a national regulatory framework for hemp production and inviting the states to create their own hemp and hemp-derived CBD laws. This laid the groundwork for a multi-million dollar industry for the legal production, sale, and advertising of CBD-based products. With so much growth (...get it?) broadcasters are clamoring to know if they can accept advertising for CBD-based products.  To answer these questions, Fletcher, Heald, & Hildreth's Frank Montero, Dan Kirkpatrick, and Seth Williams will present a webinar to unpack the new rules, the dos and don'ts and to guide broadcasters through the weeds (ahem...). Tune in on Wednesday, January 29, at 3:00 PM Eastern Time.

February 20, 2020 | 1:00 - 2:00 p.m.
"Re-Building Trust"
with Kevin Benz, i-Media Strategies
How do you make good decisions when covering the toughest stories in a 24/7 news cycle while they are breaking right in front of you? In this 24/7 news world, speed is important, but the cost of errors is a loss of trust from your audience. Journalists make mistakes when speed and being first is the only goal. This session introduces you to how human beings make tough decisions and teaches you how to more effectively make tough calls. Using real examples, we do a deep dive into the pitfalls of knee-jerk reactions and the benefits of thoughtful, ethical news coverage. We'll look at notorious examples of dumb stories proving that speed is the enemy of common sense and we'll identify four key questions we can ask in order to avoid joining the journalism "wall of shame."

The Way Radio Thinks About Digital Makes It Harder to Sell
By: Seth Resler
Jacobs Media Strategies

Every year, advertisers tell us the percentage of their marketing budget allocated to "digital" is increasing. On the other hand, the portion dedicated to "traditional media" is heading south. Ever since "digital" became attractive to advertisers, traditional broadcasters have struggled to find their foothold in this world.  Read More

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January 29
Free Webinar: "Getting into the Weeds on CBD Advertising" (Learn More)

January 29
Governor Gretchen Whitmer's State of the State Address (Learn More)

February 20
Free Webinar: ""Re-Building Trust" (Learn More)


Gift and Donor Administration Assistant
Michigan Radio
(Ann Arbor)
Posted: January 15, 2020

Promotion Producer
Posted:  January 15, 2020

All Things Considered Radio Host
(East Lansing)
Posted: January 13, 2020

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