Issue #180 |  January 24, 2020   |   View online
Highlights In This Issue:
More news below!

Governor Asks MAB to Join Complete Count
The Census is not just important to the state, its citizens and your audience, it is vital to broadcasting. Market rankings are determined by Nielsen using the census in part. Getting a strong and complete count may help you maintain or improve your market rating and your advertising dollars. So, to help promote a complete count is actually helping your station and company.

Governor Gretchen Whitmer has asked the members of the Michigan Association of Broadcasters to help Michigan get a Complete Count. The Governor appointed me as your representative on the Complete Count Committee.  Read More 

Explore 'ATSC 3.0 in 2020' at the #MABshow
Advance Television Systems Committee President Madeleine Noland has joined the cast of speaker for the Great Lakes Media Show on March 3 and 4 at the Lansing Center in downtown Lansing. Noland will present "ATSC 3.0 in 2020," providing updates that include initial commercial deployment in the U.S. and ATSC's activities to support broadcasting today and prepare for tomorrow. Learn more about our speakers and register to attend at

Discover How to 'Make Your Station $100,000' With Paige and Jay
CPR Promotions self-proclaimed "Evil Genius" Paige Nienaber and Jay Kruz, Program Director and Afternoon Host at Mix 94.9 WREW-FM (Cincinnati) will join forces with they return the Great Lakes Media Show in 2020. And that means big money for your station. In "Attend This Session and Make Your Station $100,000" Paige and Jay will walk you through 10 promotions, share imaging and how-to's, and how each can be turned around for $10,000. Learn more about our speakers and register to attend at

You could win $10,000 at the #MABshow!

One lucky participant could walk away from the 2020 Great Lakes Media Show $10,000 richer! The MAB has partnered with Million Dollar Media to offer #MABshow attendees the change to win $10,000 cash. Visit our exhibitors and earn chances to crack the 5-digit code to open up the bank vault located on the Exhibit Hall floor. The contest, sponsored by Midwest Communications, will be open on March 4. 

Stations: Sign-Up for the MABF Career Fair and Discover Your Next Star at the #MABshow
It's the MAB Foundation's most popular and highly attended career fair and we want YOU to be a part of the action! The number one request from our stations is assistance with gaining new employee leads and that is exactly what participation in this career fair will give you! Click here to reserve your booth today.

The Exhibit Hall is FILLING UP FAST!!!  
Find out who will be at the #MABshow and register HERE

State of the State Broadcast Information
Broadcast details for both Television and Radio are posted as they become available on the MAB website here.

Governor Gretchen Whitmer has announced that she will deliver her second State of the State address on Wednesday, January 29.  As in the past, The MAB will offer feeds for both TV and radio of the address beginning at 7 p.m. Read More

"Come See Us At The Superb Owl" - Don't Try This At Home!  2020 Update on Super Bowl Advertising and Promotions
By: Mitchell Stabbe
Wilkinson Barker Knauer LLP 

For several years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL. It's that time of year again, so here is an updated version of my prior posts.   Read More

Reminder:  Lowest Unit Rate in Effect
January 25
MAB Washington Attorney David Oxenford has advised broadcasters throughout the country regarding the effective date for the lowest unit rate ahead of the presidential primaries.  In Michigan the effective date is January 25, 2020.  Read More

Gov. Gretchen Whitmer to deliver Democratic Response to State of the Union
Breaking:  The Democratic Party announced Friday (1/24) that Michigan Governor Gretchen Whitmer will deliver the party's response to President Donald Trump's State of the Union address, scheduled for February 4. Read More

ABIP 11Reserve Your 2020 ABIP Inspection Now
Scheduling has begun for the 2020 Alternative Broadcast Inspection Program (ABIP). The MAB conducts these alternative inspections regionally from April to October.  Learn More

WKBD-TV Back in the News Business
On January 22, CBS Television Station's WKBD-TV (Detroit) debuted a new nightly 10 p.m. newscast.  Broadcasting and Cable reports that the Detroit newscasts will be produced by the CBS duopoly in Dallas.  Read More

WADL Launches 10 p.m. Newscast
Adell Broadcasting's WADL-TV (Detroit) has announced the premiere of a nightly 10 p.m. newscast.  Veteran Detroit television reporter Kevin Dietz is the host of "News Now with Kevin Dietz," a Monday-Friday program.  Read More

WYCD's Holly Hunter Boosts Operation Bear Hug
Entercom/Detroit's WYCD afternoon air personality Holly Hutton partnered with the Detroit Police Department to make a difference for children in crisis, collecting a record number of stuffed bears and unicorns for the Department's Special Victim's Unit. Operation Bear Hug.  Read More

Houghton Community Broadcasting Finds Forever Homes for Homeless Pets
Houghton Community Broadcasting (WCCY-AM, WHKB-FM, WOLV-FM) has again found forever homes for homeless pets as it has wrapped up another edition of "The 12 Dogs of Christmas."  Read More

WOOD-TV Announces New Anchor Lineup, Added Newscast
WOOD-TV (Grand Rapids) and its sister stations have announced a new anchor lineup and an added newscast in February as it expands its commitment to local news.  Read More

WILX-TV "Give Blood Telethon" Nets
100+ Donation Appointments
On January 22, Gray Television's WILX-TV (Lansing) partnered with the American Red Cross and Townsquare Media's WITL-FM to host the Give Blood Telethon.  The telethon aired from 5-8 p.m. and more than 112 blood-donation appointments were scheduled during that time.  Read More

WBZV-FM in Hudson Sold
On January 22, an application with filed with the FCC to transfer the license of WBZV-FM (Hudson) from Friends Communications of Hudson, Inc. to Madsun Investments, LLC., based in Allen, Michigan. Madsun is headed by William Sours.  Read More

WXYZ-TV Donates Thousands of Books to Children
WXYZ/WMYD-TV (Detroit) celebrated National Reading Day on January 23 by donating 15,000 books to children. The station said more than 9,000 of the books were dispersed to Matrix Human Services Head Start, which is one of the largest providers of free childcare to low-income families in Michigan.  Read More

WGVU Public Media Schedules Annual Wine and Food Fundraiser
WGVU Public Media (Grand Rapids) will hold its annual "Great Wine and Food Symposium" on Friday, February 28 at the Grand Rapids Public Museum.  Read More

Jacobs Media Presents Free Webinar: What Happened at CES 2020
When: Tuesday, January 28th at 2:00pm ET

Every year, Fred and Paul Jacobs travel to Las Vegas for CES, the world's largest consumer electronics trade show, to see what new technological trends will impact the radio industry. Join Fred for a free webinar in conjunction with Inside Radio to learn about the new trends on display at CES 2020.  
Read More


Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and industry professionals. 
Contact Rachel Krause for more information.

Looking ahead... Career Fairs 2020

Great Lakes Media Show: March 4, 2020 
Lansing Center in Downtown Lansing

Western Michigan University: April 9, 2020
More information coming soon. 
The MAB is excited to share that Local Broadcast Sales (LBS) will be available free to members in 2020. Learn more and sign up here.

This Week's Featured Training Videos:
Click on a title to access

Paul Weyland offers ideas for product service categories! In this session:
  • How do you convince someone to try radio advertising when they are sold on visuals?
  • What is your #1 suggestion to someone brand new to selling broadcast?
  • How can I sell ice cream in the winter?
  • Do you have any jewelry store campaign or promo ideas?
Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing review the difference between a small-business brand and a billion-dollar brand and what to look for as you examine your client's branding strategies.

Sally Kohn gives several great ideas for some spring time advertisers that you might not normally think of.


January 29, 2020 | 3:00 - 4:00 p.m.
"Getting Into the Weeds on
CBD Advertising"

with Fletcher, Heald & Hildreth
In 2018, Congress enacted a new Farm Bill which decriminalized certain hemp products. As directed by that Bill, the US Department of Agriculture in 2019 published interim rules on the "Establishment of Domestic Hemp Projects" adopting a national regulatory framework for hemp production and inviting the states to create their own hemp and hemp-derived CBD laws. This laid the groundwork for a multi-million dollar industry for the legal production, sale, and advertising of CBD-based products. With so much growth (...get it?) broadcasters are clamoring to know if they can accept advertising for CBD-based products.  To answer these questions, Fletcher, Heald, & Hildreth's Frank Montero, Dan Kirkpatrick, and Seth Williams will present a webinar to unpack the new rules, the dos and don'ts and to guide broadcasters through the weeds (ahem...). Tune in on Wednesday, January 29, at 3:00 PM Eastern Time.

February 20, 2020 | 1:00 - 2:00 p.m.
"Re-Building Trust"
with Kevin Benz, i-Media Strategies
How do you make good decisions when covering the toughest stories in a 24/7 news cycle while they are breaking right in front of you? In this 24/7 news world, speed is important, but the cost of errors is a loss of trust from your audience. Journalists make mistakes when speed and being first is the only goal. This session introduces you to how human beings make tough decisions and teaches you how to more effectively make tough calls. Using real examples, we do a deep dive into the pitfalls of knee-jerk reactions and the benefits of thoughtful, ethical news coverage. We'll look at notorious examples of dumb stories proving that speed is the enemy of common sense and we'll identify four key questions we can ask in order to avoid joining the journalism "wall of shame."

10 Pieces of Sales-Related Content That Should Be on Your Radio Station's Website
By: Seth Resler
Jacobs Media Strategies

When I speak to radio broadcasters about pulling all of their different digital tools together into a coherent Content Market Strategy, I am usually talking to people in the programming department who want to reach more listeners. But Content Marketing is also an effective strategy for the radio sales team looking to generate more leads.  Read More

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January 25
Lowest Unit Rate Window begins (Learn More)

January 29
Free Webinar: "Getting into the Weeds on CBD Advertising" (Learn More)

January 29
Governor Gretchen Whitmer's State of the State Address (Learn More)

February 20
Free Webinar: "Re-Building Trust" (Learn More)


Digital Audience Specialist
Salem Media Group
Posted: January 22, 2020

Broadcast Maintenance Technician
(Grand Rapids)
Posted:  January 21, 2020

Chief Engineer
Posted: January 21, 2020

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