Issue #239 | January 29, 2021 |  View online
Highlights In This Issue:
More news below!

Use Promo Code MABSHOW50 for $50 Live, 
On-Demand Access to the #MABshow
You don't want to miss this year's 'UN-CONVENTIONAL' Great Lakes Media Show. MAB members can use the promo code MABSHOW50 to register for just $50 and gain access to some of the industry's top minds in sales, management, news and engineering. The March 8-11 sessions also will be made available on-demand for registered participants for 90 days following the event's conclusion. Learn More and Register at

NAB Experts Will Talk About Radio, TV Tech Futures at #MABshow
The National Association of Broadcasters' Lynn Claudy and David Layer are coming to the 2021 'UN-CONVENTIONAL' #MABshow to discuss the future of radio of television technology. Their session will focus on advancements of radio and TV technologies being supported by NAB in 2021, such as hybrid radio and next-gen HD Radio architecture, the NAB's efforts in fostering the deployment of ATSC 3.0 Nextgen TV services and products and more. Learn more and register to attend at

Ascend '5 Levels of Management and Leadership' with Jim Mathis
People choose to follow us because of the influence you have with them and everyone else. That is why the Reinvention PRO Jim Mathis will be on hand at the 'UN-CONVENTIONAL' #MABshow to take you through "The 5 Levels of Management and Leadership. Learn where you are on the "Ladder of Leadership," discover how to master each level and climb up to the next, and become more influential, respected, and a successful leader. Learn more and register to attend at

The 'UN-CONVENTIONAL' #MABshow is Growing Bigger and Better Then Ever

The MAB is excited to announce it has partnered with the Connecticut, Maine and Minnesota broadcasting associations to allow open access to the 2021 Great Lakes Media Show's amazing breakout sessions and exhibit hall to their members! 

Do you want to connect with industry leaders at the 2021 Great Lakes Media Show?
 Learn more about our VIRTUAL EXHIBIT HALL and SPONSORSHIP opportunities at

68 Michigan Stations Air Governor Whitmer's State of the State Address
We are proud to announce that 68 Michigan broadcast stations - 30 television and 38 radio - carried the Governor's State of the State address. The list of stations includes members of the MAB as well as the Michigan Association of Public Broadcasters (MAPB). Read More

Flags Lowered for Former State Sen. Shirley Johnson, 'Good Friend to the Broadcasting Industry'
Governor Gretchen Whitmer ordered U.S. and Michigan flags within the State Capitol Complex to be lowered to half-staff on Tuesday and Wednesday  to honor the life and service of former state Senator Shirley Johnson, who passed away earlier this month at the age of 83. Read More

NAB Announces Creation of Advisory Committee Focused on Diversity, Equity and Inclusion
The National Association of Broadcasters (NAB) today (1/28) announced the creation of an advisory committee to the NAB Board of Directors that will provide insights and suggestions on diversity, equity and inclusion (DEI) issues. The committee will consist of senior-level broadcasters who are women and people of color, and may include current NAB and NAB Leadership Foundation (NABLF) board members who are committed to advancing DEI issues in broadcasting. Read More

Jessica Rosenworcel Designated Acting FCC Chairwoman
On January 21, President Joseph R. Biden designated FCC Commissioner Jessica Rosenworcel as Acting Chairwoman of the Federal Communications Commission. Read More

February Regulatory Dates for Broadcasters: License Renewals, EEO Reporting, KidVid Reports, Zonecasting Comments, FCC Open Meeting, and More
By: David Oxenford,
Wilkinson Barker Knauer LLP

With the federal government and the FCC under new management, Acting Chairwoman Jessica Rosenworcel may well take the Commission in a direction that aligns with the policies she supported during her time as a Commissioner.  It is notable that, no matter what policies she advances, the routine regulatory dates that fill up a broadcaster's calendar are generally unchanged.  Some of the dates and deadlines which broadcasters should remember in February are discussed below.  Read More

Stay A Lot More Than Six Feet From The NFL's Trademarks!  2021 Update on Super Bowl Advertising and Promotions
By: Mitchell Stabbe,
Wilkinson Barker Knauer LLP

For the last five years, I have posted guidelines about engaging in or accepting advertising or promotions that directly or indirectly reference the Super Bowl without a license from the NFL.  As hard as it may be to believe, the NFL has almost made its way this season to another championship game, so here is an updated version of my prior posts. Read More

McKibbin Media Group Announces New Management Team, Dennis Worden as GM
McKibbin Media Group has hired Dennis Worden as its new General Manager, overseeing all of the MMG properties in both Jackson and Hillsdale. The stations include News/Talk 970 & 101.5 WKHM, Jackson's Hit Music K-105.3, Fox Sports 101.9 and 95.9 The Power Cow in Jackson and Radio Hillsdale 92.1 WCSR and 99.5 The Dale in Hillsdale. Read More

WZZM Introduces Jay Plyburn New Morning Anchor
WZZM-TV (Grand Rapids) has announced the arrival of a new anchor to the station's morning show lineup. Jay Plyburn has joined the station following a 10-year run as a journalist for news stations in Texas, Arkansas, and Georgia. Read More

Michigan Radio Releases Strategic Plan
In a posting on the station website, Michigan Radio released details of their strategic plan to their listeners.  The process began in the fall of 2019 to develop a new strategic plan and articulating a refreshed vision, mission and values statements for the station. Read More

The 2021 Student Awards will be Virtual, You Can Help Make it Great!
We'll be honoring Student Broadcast Award winners with a virtual celebration in April 2021, and we want to make the experience special for them! The MAB Foundation is looking for volunteers to help present the online awards. If you're an on-air radio or television personality, we want to get you involved!  Media students from across the state will LOVE  seeing and hearing from familiar faces. If you're interested in creating a fantastic virtual experience for the award winners, let us know! We also have sponsorship opportunities for giveaways, Station of the Year presentation, and more!  Contact Rachel at or 517-484-7447 for details.

FREE WEBINAR: "Leadership in Crisis: We Will Come Out Bitter or Better - It's Your Choice!" 
with Jim Mathis, The Reinvention PRO

February 18, 2021 | 2:00 - 3:00 p.m.
The COVID-19 pandemic has been one of the best educations a leader can have, if they use this time to learn.. from their priorities, their reactions and their people's dependency on them to stand up and take authority. These recent circumstances pose a golden opportunity for your staff and client to see leadership in you that builds confidence and security in uncertain times. When this is over, you will be positioned at the forefront of staff and client priorities and support in the world ahead. It will also allow more time to prioritize your "main thing" as people look to you when communities are fully back open for business.

Negotiation is a key part of the selling process. All sellers and managers approach this aspect of sales in a slightly different, personal way. Because of this, we present TWO LBS experts providing their points of view on this vital topic!

LBS Broadcast Selling Expert, Paul Weyland delivers a two-part series on negotiation: Part 1 | Part 2

LBS Broadcast Selling Expert Ron Steiner leads a nine-part series on the art of negotiation:
Part 4 - Preparation

LBS WEBINAR: "Relief and Hope for Local Auto Dealers" 
with John Tkac, LBS Automotive Expert

February 9, 2021 | 12:00 p.m.
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop altogether. As their local broadcast expert, dealers can benefit greatly from your expertise and know-how if you've done your homework. Come learn how you can be a confident marketing hero for your automotive accounts and prospects.

LBS WEBINAR: "How to Get More Appointments!" 
with Paul Weyland,
LBS Broadcast Selling Expert

February 24, 2021 | 1:00 p.m.
Would YOU return YOUR cliche voicemail, email and text messages? Then why would you expect a potential client to return them? In this session, Paul Weyland explores how to create messages that will compel local direct decision makers to return your calls. Do you find it more awkward to ask for appointments today? Are you finding your clients and prospects a bit more cranky? Your daily broadcast and digital appointment setting challenges can be accomplished in today's environment successfully with less stress.

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February 18 | 12 p.m.
LBS Webinar: "Relief and Hope for Local Auto Dealers" with John Tkac (Learn More)

February 18 | 2 p.m.
FREE Webinar: "Leadership in Crisis: We Will Come Out Bitter or Better - It's Your Choice!" with Jim Mathis (Register Now)

February 24 | 1 p.m.
LBS Webinar: "How to Get More Appointments!" with Pay Weyland  (Learn More)

February 25
Scripps Howard Foundation WXYZ-TV 7 Detroit Scholarship Application Deadline (Learn More)

March 8-11
Great Lakes Media Show:


Program Director/
Air Personality
Posted: January 28, 2021

Senior Director of Broadcast Technology
MSU Broadcasting Services
 (East Lansing) 
Posted: January 27, 2021

TV News Reporter/Anchor
Posted: January 26, 2021

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Michigan Association of Broadcasters | 517-484-7444 | |
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