Issue #181 |  January 31, 2020   |   View online
Highlights In This Issue:
More news below!
Güd's Emmie Musser kicks off NEW Day 1 Sales Sessions at #MABshow
Güd Market Development Manager Emmie Musser will present "Proof Traditional Media Drives Online Engagement: 5 Case Studies," to kick off the 2020 Great Lakes Media Show's new day one Sales Sessions on March 3 at the Lansing Center. Musser's 12:30 to 1:30 p.m. will included lunch and be followed by Swagger Institute's President Derron Steenbergen from 2 to 5 p.m. Sales professional are welcome to attend both days of the full March 3 and 4 #MABshow or may sign up for Wednesday's two afternoon session for $25. Learn more about our speakers and register to attend at

'Break the Rules, Close More Sales!' with L'areal Lipkins at #MABshow
Lipkins Consulting Group Founder L'areal Lipkins will present "Break the Rules, Close More Sales!" on March 4 during the Great Lakes Media Show. If you've ever found yourself trying to convince a prospect that you could help solve their problem, explaining why your "price is so high," or following up for weeks trying to get a decision, you don't want to miss this session! During this interactive session, L'areal will share five things you can start doing right now that will help you close deals faster and easier. Learn more about our speakers and register to attend at

Stations: Sign-Up for the MABF Career Fair and Discover Your Next Star at the #MABshow
It's the MAB Foundation's most popular and highly attended career fair and we want YOU to be a part of the action! The number one request from our stations is assistance with gaining new employee leads and that is exactly what participation in this career fair will give you! Click here to reserve your booth today.

The Exhibit Hall is FILLING UP FAST!!!  
Find out who will be at the #MABshow and register HERE

MAB's Matt Treadwell to Coordinate Great Lakes Media Show
Due to recent staff changes at the MAB, Matt Treadwell, Marketing and Communications Manager for MAB, will also take on the responsibility of managing the Great Lakes Media Show with the usual help of all MAB staff.  Read More

Broadcast Excellence Award Winning Stations Announced!
This past week, the MAB notified all winning stations their winning entries to be presented on March 4.  If your station did not receive the notification, please email MAB's Dan Kelley.


63 Michigan Stations Air Governor Whitmer's State of the State Address
We are proud to announce that Sixty three (63) Michigan broadcast stations, 27 television and 36 radio, carried the Governor's State of the State address. Read More

Did You Know that There is a Rule that Broadcasters Have to Tell Their Audience that a Program Is Recorded When It Seems to Be Live? - FCC Sends a $50,000 Reminder
By: David Oxenford,
ilkinson Barker Knauer LLP 

Did you know that the FCC has a rule that requires that a broadcaster notify its audience that a program has been pre-recorded when the program "creates the impression" that it is live? Probably many broadcasters had forgotten about that rule (if they ever knew it existed).   Read More

ABIP 11Reserve Your 2020 ABIP Inspection Now
Scheduling has begun for the 2020 Alternative Broadcast Inspection Program (ABIP). The MAB conducts these alternative inspections regionally from April to October.  Learn More

FCC Chairman Pai Visits WLEN!
The Chairman of the Federal Communications Commission, Ajit Pai, dropped by the studios of Lenawee Broadcasting's WLEN-FM (Adrian) on January 23, during a visit for some meetings in Toledo, OH and looking at some rural fiber build out in the Tecumseh and Petersburg areas.  Read More

Sovereign-AMC UP Deal Filed with FCC; Two Stations Spun To Separate Buyer
Applications were submitted to the FCC past week for a deal originally announced back in October, 2019.  At that time, Armada Media Partners, based in Fond du Lac, Wis., announced the purchase of Sovereign Communications radio stations based in Marquette and Iron Mountain. However, that deal has been restructured with two FMs being spun off to a separate buyer.  Read More

WMU Trustees' Vote Brings WMUK Closer To Buying A Second Signal
Western Michigan University's WMUK-FM (Kalamazoo) has won approval by the University's Board of Trustees to acquire WKDS-FM from the Kalamazoo Public Schools (KPS).  Read More

WZZM-TV's New Initiative: Get Kids Reading
TEGNA-owned WZZM-TV (Grand Rapids) has announced a new initiative to get families reading: 13 Reads!  Children from families who read and have books in the home have more success in life than those who don't.  Read More

Erika Beasley Promoted to VP/Digital Content at Beasley Media Group
Beasley Media Group has announced that Erika Beasley has been promoted to Vice President of Digital Content at Beasley Media Group.  Read More

Help Celebrate 100 Years of Radio

From the NAB:  Radio turns 100 this year! To celebrate this important milestone, we're kicking off a year of #Radio100 and putting the spotlight on radio's enduring value.  Read More


The 2020 Michigan Student Broadcast Award Winners have been posted!

Check them out here

See you in Lansing March 4!

Looking for Sales Professionals?

The MAB Foundation Board of Directors approved a new partnership with Central Michigan University's School of Broadcast and Cinematic Arts for the Fall 2020 semester.
The partnership will focus on developing mentoring relationships between students with an Electronic Media Sales Minor and industry professionals. 
Contact Rachel Krause for more information.

Looking ahead... Career Fairs 2020

Great Lakes Media Show: March 4, 2020 
Lansing Center in Downtown Lansing

Western Michigan University: April 9, 2020
More information coming soon. 
The MAB is excited to share that Local Broadcast Sales (LBS) will be available free to members in 2020. Learn more and sign up here.

This Week's Featured Video:

Key Secrets to Successful Negotiating!

Get TWO different perspectives on negotiating! Hear from LBS Broadcast Expert, Paul Weyland and LBS Selling Guru, Ron Steiner!

February 20, 2020 | 1:00 - 2:00 p.m.
"Re-Building Trust"
with Kevin Benz, i-Media Strategies
How do you make good decisions when covering the toughest stories in a 24/7 news cycle while they are breaking right in front of you? In this 24/7 news world, speed is important, but the cost of errors is a loss of trust from your audience. Journalists make mistakes when speed and being first is the only goal. This session introduces you to how human beings make tough decisions and teaches you how to more effectively make tough calls. Using real examples, we do a deep dive into the pitfalls of knee-jerk reactions and the benefits of thoughtful, ethical news coverage. We'll look at notorious examples of dumb stories proving that speed is the enemy of common sense and we'll identify four key questions we can ask in order to avoid joining the journalism "wall of shame."

4 Lessons for Radio Companies At CES 2020
By: Seth Resler
Jacobs Media Strategies

Every January, the Jacobs Media team heads to Las Vegas for CES to discover the newest consumer technologies being introduced to the world, and how they might affect radio broadcasters. From robots to flying taxis to smart cities, it's all on display there. It's easy to get caught up in the glitz, electricity and sheer scope of this event. But if you open your eyes, you begin to see larger themes.  Read More

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February 20
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April 16
Free Webinar: "Political Refresher" (Learn More)


Production Operations Manager
(Grand Rapids)
Posted: January 30, 2020

Radio Ad Salesperson
(Saginaw/Bay City/Midland)
Posted:  January 29, 2020

Software Support Representative
Posted: January 21, 2020

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