Issue No. 265 | July 30, 2021 | View Online
Carl Levin: 1934-2021
Former Sen. Carl Levin (D-Mich.), a 36-year veteran of the Senate has died at the age of 87. The Levin Center at Wayne State University announced the late senator’s death Thursday evening, calling him "a dearly beloved husband, father, grandfather, brother and uncle, and life-long public servant.”

In 2014, Levin was presented with the MAB's Lifetime of Distinguished Public Service Award at our Annual Conference at the Grand Hotel, Mackinac Island. Read More
Upcoming Events/Dates
August 10 | 10:00 a.m. - 12:00 p.m.
MAB Annual Business Meeting & Advocacy Conference (Virtual). Read more below!

August 10 | 12:00 - 1:00 p.m.
LBS Sales Webinar: Budgeting After an Economic Shutdown. Free to MAB Members. (Register Now)

August 11 | 2:20 p.m. Eastern
National EAS Test. Backup date is August 25. (Read More)

August 19 | 1:00 - 2:00 p.m.
Free Webinar: "Copyright Issues for Broadcasters" with David Oxenford, Wilkinson, Barker & Knauer, LLP.
MAB Annual Meeting to Feature
Top Industry Leaders
Join MAB August 10 at 10:00 a.m.
for an Important History Making Zoom Meeting!

The MAB has had only two professional Executive Directors/Presidents
in 72 years: Thomas Cleary and Karole L. White, each spending
over 30 years managing the MAB.  

At the Annual Business Meeting on August 10,
you will meet the New President Elect of the MAB, who will take the role
of President when Karole White retires in January, 2022.

There will also have three other very special guests:
Rosemary C. Harold
Chief of Enforcement Bureau, FCC
Curtis LeGeyt
Chief Operating Officer, NAB
David Oxenford
Partner, Wilkinson Barker Knauer LLP
Weekly Michigan Government Update
Kelley Cawthorne is the MAB legislative consultant working with MAB President White on your behalf in Lansing
Gov. Gretchen Whitmer signed a bill package to further extend the expiration date of drivers licenses and personal identification cards. The legislation also waives late fees for Michiganders impacted by pandemic restrictions. Read More
August Regulatory Dates for Broadcasters: National EAS Test, License Renewals, EEO Reporting...
By: David Oxenford, Wilkinson Barker Knauer LLP
While the regulatory deadlines in August may be a bit lighter than other months, there are still several important regulatory dates to keep track of, some of which are detailed below. All broadcasters should have August 11 circled and highlighted on their calendars as the date of the next National EAS Test.  Read More
Congress Passes Legislation to Fund
Gov. Gretchen Whitmer signed a bill package to further extend the expiration date of drivers licenses and personal identification cards. The legislation also waives late fees for Michiganders impacted by pandemic restrictions. Read More
Ellen Bacca Named Chief Meteorologist at WOOD-TV
Nexstar's WOOD-TV (Grand Rapids) has announced that Ellen Bacca has been named Chief Meteorologist for the station. Bacca is the first female Chief Meteorologist in West Michigan. She succeeds Bill Steffen, who celebrates the start of his 21st year at the station and his 47th year in the Grand Rapids market. Steffen will take on the role of Chief Meteorologist Emeritus. Read More
WSJM's Phil McDonald Preparing For New Role With Lake Michigan Catholic
Midwest Family Broadcasting's WSJM-FM (St. Joseph) has announced that longtime sports director Phil McDonald is cutting back his broadcasting committments to join Lake Michigan Catholic as Athletic Director. McDonald has been with WSJM for more than 35 years, having started as a part-timer in the 80s when he was in college. Read More
WKAR Radio Produces Weekly
Spanish-Language News Podcast
WKAR Public Media at MSU recently launched a new podcast series, ¿Qué Onda Michigan? The WKAR original is a weekly Spanish-language news podcast hosted by Bilingual Latinx Stories. Read More
Northern Michigan Broadcaster Dave Fortin Passes
Veteran northern Michigan reporter/anchor Dave Fortin has passed away. Fortin was on the television screen for over five decades. His career started at WPBN/WTOM-TV (Traverse City) in 1963 as a news anchor, reporter and sometimes a meteorologist. One of his favorite memories he would share was about how he handled breaking news when everything was shot on film. Read More
Former West Michigan Radio Personality
Michael Sirianni Dies at 63
The MAB has learned that Michael Sirianni, a popular West Michigan radio host, passed away July 20 after a decades-long fight with MS. During the 80s, 90s and early 2000s he worked at various West Michigan stations including WLHT-FM, WJFM-FM, WODJ-FM, WLAV-FM, WOOD-FM and WCSG-FM. Sirianni started his broadcasting career at WTRU in Muskegon. Read More
FREE WEBINAR: Copyright Issues for Broadcasters
with David Oxenford, Wilkinson, Barker, Knauer

Thursday, August 19, 2021 | 1:00 p.m. – 2:00 p.m. Eastern
Whether on-air or online, broadcasters constantly face copyright issues in their operations. Music licensing is always so confusing – who are all these organizations that want money and why should I pay them? How much will my radio station pay to make its programming available on various digital platforms? Can I use pictures or content from other sources in my newscast without getting permission from the originator? What can I put in a podcast without permission – or what can I use in a commercial without getting into trouble? How about online – can pictures on my website get me into trouble – and how about material that is posted on my website by users?
FREE WEBINAR: Budgeting After an Economic Shutdown
Mike Costa, Costa Media Advisors CEO & LBS Broadcast Expert

Tuesday, August 10 | 12:00 p.m. Eastern
Broadcast sellers across the board are facing unusual opportunities and challenges. Being effective in the recovering economy requires us all to be even more on top of our game than we needed to be before the shutdown. Being average is no longer an option. For the serious seller, there has never been a better time to be in the broadcast and digital marketing world. Join us for a straightforward presentation about how to help your clients plan their ad budgets for the road that lies ahead. We will discuss when you should be talking with your clients, which clients to focus on, and both the internal and external advantages that are in it for you!
MAB LBS Member Resources

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
How to Design Your Radio Station’s Promo Kit for Instagram and TikTok
By: Seth Resler, Jacobs Media Strategies
For decades, radio stations have used promotional appearances by their street teams as ways to engage listeners. Unfortunately, the reality is that this is a largely inefficient way to reach the audience; the numbers just don't work. However, social media can create new value for street team appearances. Read More